The Mamaearth IPO, valued at Rs 1,701.44 crores, is a book-built issue comprising a fresh issue of 1.13 crore shares worth Rs 365.00 crores and an offer for sale of 4.12 crore shares amounting to Rs 1,336.40 crores.
Bidding for the Mamaearth IPO commenced on October 31, 2023, and concluded on November 2, 2023. The allotment process was finalized on Monday, November 6, 2023, with the shares being listed on both the BSE and NSE on November 7, 2023.
The price band for the Mamaearth IPO was set at ₹308 to ₹324 per share, with a minimum lot size of 46 shares. Retail investors were required to invest a minimum of ₹14,904. The minimum lot size investments for sNII and bNII were 14 lots (644 shares), amounting to ₹208,656, and 68 lots (3,128 shares), amounting to ₹1,013,472, respectively.
Additionally, the issue included a reservation of up to 34,013 shares for employees, offered at a discount of Rs 30 to the issue price.
Kotak Mahindra Capital Company Limited, Citigroup Global Markets India Private Limited, JM Financial Limited, and J.P. Morgan India Private Limited acted as the book running lead managers for the Mamaearth IPO, with Kfin Technologies Limited serving as the registrar for the issue.
Objective of IPO.
Out of INR 1701 Cr.,
rest INR 1336 Cr. is “Offer for sale.”
Utilization of INR 365 Cr. is Fresh Issue:
The company intends to continue to invest in marketing, which will lead to higher brand recall and acquisition of new customers for existing brands as well as any new brands that it may launch in the future.
The company follows a consumer centric and data-led contextualized approach to marketing, and continuous two-way engagement with consumers as an integral part of business model.
The GST registration process at FinanceSaathi is quick, transparent, and end-to-end online:
| Step | Process | Timeline |
|---|---|---|
| 1 | Consultation & Eligibility Check – Our experts assess your business and required documents. | 1 Day |
| 2 | Document Collection & Preparation – You share scanned copies; we prepare the application. | 1–2 Days |
| 3 | Online Application Submission – Filing GST REG-01 on GST portal. | 1 Day |
| 4 | ARN Generation & Verification – Acknowledgment number generated and verified. | 1 Day |
| 5 | GST Officer Review – Department may seek clarification if required. | 2–3 Days |
| 6 | GSTIN Allotment & Certificate Issued – Once approved, you receive your GST registration certificate via email. | 3–5 Days Total |
Estimated Total Duration: 3–5 Working Days
The GST registration process at FinanceSaathi is quick, transparent, and end-to-end online:
| Step | Process | Timeline |
|---|---|---|
| 1 | Consultation & Eligibility Check – Our experts assess your business and required documents. | 1 Day |
| 2 | Document Collection & Preparation – You share scanned copies; we prepare the application. | 1–2 Days |
| 3 | Online Application Submission – Filing GST REG-01 on GST portal. | 1 Day |
| 4 | ARN Generation & Verification – Acknowledgment number generated and verified. | 1 Day |
| 5 | GST Officer Review – Department may seek clarification if required. | 2–3 Days |
| 6 | GSTIN Allotment & Certificate Issued – Once approved, you receive your GST registration certificate via email. | 3–5 Days Total |
Estimated Total Duration: 3–5 Working Days
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