Honasa Consumer Ltd. IPO Review - Issue Date, Price, GMP, Subscription, Allotment, Lot Size, and Details

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Honasa Consumer Ltd. Limited IPO GMP

The Mamaearth IPO, valued at Rs 1,701.44 crores, is a book-built issue comprising a fresh issue of 1.13 crore shares worth Rs 365.00 crores and an offer for sale of 4.12 crore shares amounting to Rs 1,336.40 crores.

Bidding for the Mamaearth IPO commenced on October 31, 2023, and concluded on November 2, 2023. The allotment process was finalized on Monday, November 6, 2023, with the shares being listed on both the BSE and NSE on November 7, 2023.

The price band for the Mamaearth IPO was set at ₹308 to ₹324 per share, with a minimum lot size of 46 shares. Retail investors were required to invest a minimum of ₹14,904. The minimum lot size investments for sNII and bNII were 14 lots (644 shares), amounting to ₹208,656, and 68 lots (3,128 shares), amounting to ₹1,013,472, respectively.

Additionally, the issue included a reservation of up to 34,013 shares for employees, offered at a discount of Rs 30 to the issue price.

Kotak Mahindra Capital Company Limited, Citigroup Global Markets India Private Limited, JM Financial Limited, and J.P. Morgan India Private Limited acted as the book running lead managers for the Mamaearth IPO, with Kfin Technologies Limited serving as the registrar for the issue.

Objective of IPO.

Out of INR 1701 Cr.,

rest INR 1336 Cr. is “Offer for sale.”

Utilization of INR 365 Cr. is Fresh Issue:

The company intends to continue to invest in marketing, which will lead to higher brand recall and acquisition of new customers for existing brands as well as any new brands that it may launch in the future.

The company follows a consumer centric and data-led contextualized approach to marketing, and continuous two-way engagement with consumers as an integral part of business model.

Advertisement expenses towards enhancing the awareness and visibility of our brands.
Capital expenditure to be incurred by our Company for setting up new EBOs.
Investment in our Subsidiary, Bhabani Blunt Hairdressing Private Limited (“BBlunt”) for setting up new salons.
General corporate purposes and unidentified inorganic acquisition.