Business Overview
Belrise Industries is an India-based automotive component manufacturing company offering a wide range of safety-critical systems and engineering solutions for two-wheelers, three-wheelers, four-wheelers, commercial vehicles, and agri-vehicles. The product portfolio includes metal chassis systems, polymer components, suspension systems, body-in-white parts, and exhaust systems, designed to be agnostic to vehicle powertrain types, serving both electric and internal combustion engine vehicles.
A key specialization lies in precision sheet metal pressing and fabrication, serving as a top-three player with a 24% market share in the Indian two-wheeler metal components segment as of March 31, 2024. The global two-wheeler metal components market, valued at ₹1,453.85 billion in 2023, is projected to reach ₹1,767.28 billion by 2029. Belrise also serves three-wheeler and four-wheeler segments, with the Indian three-wheeler industry expected to grow at a 5–7% CAGR and the four-wheeler industry projected to grow at a 4.5–6.5% CAGR (passenger vehicles) and 3–5% CAGR (commercial vehicles) between 2024 and 2029.
The company operates 17 manufacturing facilities across 10 cities in nine Indian states, following the acquisition of H-One India Private Limited in March 2025, and has scaled up via backward and forward integration. Operations include polymer manufacturing, suspension systems, coating, and painting, with a growing focus on value-added components per vehicle and a just-in-time inventory model to enhance OEM supply efficiency.
The product portfolio consists of 1,000+ distinct components including battery containers, steering columns, and chassis systems, catering to 29 OEMs globally such as Bajaj Auto, Honda Motorcycle & Scooter India, Hero MotoCorp, Jaguar Land Rover, and Royal Enfield. International presence spans Austria, Slovakia, the UK, Japan, and Thailand.
Belrise has received 31 quality awards from customers and global audit organizations and initiated the Belrise Annual Vendor Conference to enhance supply chain collaboration. In addition to manufacturing, the company is involved in overseas trading of metals, lithium-ion batteries, and electronics, providing insights into commodity trends and expanding reach in the Middle East and Asia Pacific.
Their operations are labour intensive and the Company employ a large workforce comprising 2,144 full-time employees and 5,649 employees on a contractual basis, as of December 31, 2024. The Bankers to the Company are Bank of Bahrain and Kuwait B.S.C, Bank of India, Indian Overseas Bank, IndusInd Bank Limited, Saraswat Co-operative Bank Limited, Central Bank of India, Bank of Maharashtra, CSB Bank Ltd, Indian Bank, Punjab National Bank, Union Bank of India, Hero Fincorp Limited, State Bank of India, IFB Mumbai Branch, Karnataka Bank, SVC Cooperative Bank, Bandhan Bank Limited, Bank of Baroda, Punjab & Sind Bank and Cosmos Co-operative Bank Limited.
Industry Analysis
Review of the Indian Two-Wheeler Industry
India: World’s Largest Two-Wheeler Market
India remains the world's largest motorised two-wheeler market by volume, registering 18.4 million units sold in FY24. Two-wheelers dominate the Indian automotive landscape, accounting for a massive 73% share of total auto sales volume, far ahead of passenger vehicles (16.7%).
Why Two-Wheelers Rule India’s Roads
Two-wheelers continue to be the vehicle of choice for daily commutes, primarily due to:
Affordable acquisition cost
High fuel efficiency
Low maintenance
Ease in traffic navigation and parking
Adaptability to rural and rugged terrains
FY24 Growth Drivers
The 2W industry grew 13% in FY24, supported by:
Improved macroeconomic conditions
Rural demand recovery
Strong traction in scooters and premium ≥125cc motorcycles
Sustained electric 2W demand despite FAME subsidy cuts
Revival in ≤110cc motorcycles segment
Increased financing support from lenders
FY25 Performance So Far
During Apr-Dec FY25, the industry recorded 15.3 million unit sales, showing 11% YoY growth over the same period in FY24. This growth was powered by:
Rural market revival (backed by strong crop prices and income recovery)
Urban-led scooter demand
Pent-up replacement demand
Rise of Electrification in Two-Wheelers
The EV Shift
From FY19 to FY24:
ICE 2W sales contracted at -3.7% CAGR
EV 2W sales skyrocketed at 101.7% CAGR
EV penetration reached 5.5% by Apr-Dec FY25 with 0.84 million EV 2Ws sold during that period.
Segment-Wise Sales Trends
Segment |
FY2009 Share |
FY2024 Share |
Apr-Dec FY25 Share |
---|---|---|---|
Motorcycles |
78% |
63% |
62% |
Scooters |
15% |
34% |
36% |
Mopeds |
~6% |
~3% |
~2.6% |
Scooters are gaining ground across rural and urban areas, while motorcycles have seen a gradual share decline.
Key Demand Drivers and Structural Trends
Income levels and affordability
Demographics and rural-urban preferences
Vehicle financing penetration and interest rates
Government incentives and regulations
India had 175 2Ws per 1000 people as of CY2020, well behind Indonesia (455), Thailand (309), and Sri Lanka (271) — signaling room for further growth.
Industry Outlook: FY2025E–FY2031
Overall Industry Growth
Expected CAGR: 6–8%
Forecast volumes by FY31: 29–30 million units
Segment-wise Growth Projections:
EV 2Ws: 40–42% CAGR
ICE 2Ws: 1–3% CAGR
EV penetration: Expected to reach 33–37% of 2W sales by FY31
Future Growth Drivers:
Electrification and EV portfolio expansion
CNG two-wheelers for lower operational cost
Shrinking replacement cycles
Continued OEM R&D and tech upgrades
Review of the Indian Three-Wheeler Industry
India is also the world’s largest 3W market, with 0.75 million domestic units sold in FY24, contributing to ~2% of total auto sales volume.
FY24 Highlights
55% YoY growth, led by a rebound in Passenger Vehicle (PV) segment (81% of 3W sales).
Cargo/Goods Vehicle (GV) share: 19%
Post-Pandemic Recovery
Sharp decline in FY21 due to COVID-19 and BS-VI transition
Recovery led by rising shared mobility demand and urban logistics
Electrification in Three-Wheelers
E-3W Momentum
E-3W sales (esp. e-rickshaws) serve last-mile connectivity needs
EV penetration in 3Ws grew from 0.1% in FY19 to 16% in FY24, and over 20% in H1 FY25
Supported by:
FAME incentives
Fuel price concerns
Private and public sector EV adoption
Growing infra and OEM participation
E-Auto Boom
160% CAGR in retail E-auto sales between FY19 and FY24
ICE 3W segment declined at a -4% CAGR during the same period
Summary: What Lies Ahead
Two-Wheelers: Will continue to dominate India’s roadscape, with scooters and EVs driving incremental growth.
Three-Wheelers: Will see rapid electrification and cargo demand, especially in urban ecosystems.
EV Transition: A robust roadmap with strong government, consumer, and OEM backing for two and three-wheelers.
Business Strengths
1. Market Leadership in Precision Sheet Metal for Two-Wheelers
Belrise Industries holds a 24% revenue-based market share in India’s two-wheeler metal components segment (as of March 31, 2024), ranking among the top three players. The segment is projected to grow at an 11–13% CAGR through FY2030. Strategic geographic diversification, scale economies, and access to multiple component markets mitigate customer and regional risks. Globally, the two-wheeler metal components market is expected to grow from ₹1,453.85 billion in 2023 to ₹1,767.28 billion by 2029 at a 3.29% CAGR.
2. High Entry Barriers and Strategic Manufacturing Proximity
Extensive product validation requirements create significant entry barriers for new players in the automotive components space. Belrise’s manufacturing units are strategically located near client sites, enabling close collaboration on design, engineering, and production tailored to specific customer needs.
3. Advanced, Tech-Enabled Manufacturing Capabilities
Belrise integrates IoT, real-time monitoring, and customized machines to enhance quality and productivity. Advanced features like centralized monitoring, cathodic electro-deposition, and 'poka-yoke' mistake-proofing mechanisms support high manufacturing efficiency and quality control.
4. Vertically Integrated Operations with Diverse Product Offerings
Manufacturing capabilities span backward integration (tool making, press operations) and forward integration (system assembly, coating). Product diversification includes polymer components and suspension systems, increasing value per vehicle and reducing supply chain dependencies.
5. Strong OEM Relationships and Global Client Base
Long-term partnerships with 29 global OEMs strengthen market position. The top three clients contributed significantly to revenue, accounting for 33.58% in the nine months ended December 31, 2024. Multi-product capability enhances appeal to OEMs seeking streamlined, quality-assured supply chains.
6. EV-Agnostic Portfolio with Rising Electric Vehicle Revenue
A significant portion of products cater to both EVs and internal combustion engines. In FY24, 56% of operational revenue came from such dual-compatible components. EV-specific product revenue grew at a 24.60% CAGR from FY22 to FY24, reflecting strong alignment with India’s EV growth trajectory.
7. Leadership with Industry Expertise
The company is guided by first-generation promoters and a seasoned management team with deep domain expertise and a solid record of performance in the automotive sector
Business Strategies
1. Increase Content Per Vehicle
Focus on enhancing wallet share and profit margins by offering high-value, complex products and integrated systems to boost content per vehicle supplied to OEMs.
2. Develop Proprietary, IP-Protected Products
Expand design, development, and testing capabilities to build a portfolio of proprietary products with intellectual property protection, enabling higher margins and stronger entry barriers. Recently introduced patented suspensions and high-precision steering columns to leading two- and three-wheeler OEMs.
3. Diversify OEM Customer Base
Strengthen presence across two-wheeler, four-wheeler, and commercial vehicle segments. Expand relationships with multinational tier-1 suppliers, particularly in Europe and North America, and target Japanese and Korean OEMs. Leverage recent acquisition of a Delhi-based plastic moulding company to deepen engagement with Japanese OEMs and enter proprietary plastic components.
4. Expand Aftermarket and Export Footprint
Tap into projected growth in automotive component exports and aftermarket demand through both organic expansion and acquisitions. Plans include launching new product lines such as polymer components and helmets, and expanding the domestic distribution network to over 150 points within two years.
Business Risk Factors and Concerns
1. Regional Risk Due to Facility Concentration in Maharashtra
Seven out of 17 manufacturing facilities are located in Maharashtra, exposing operations to regional disruptions such as natural disasters, infrastructure issues, and regulatory changes. Any interruption in these facilities could impact manufacturing timelines, cost efficiency, and customer proximity, thereby affecting operations and financial performance.
2. High Revenue Dependence on Top Customers
Revenue from the top 10 customers accounted for a significant portion of total revenue—63.82% for the nine months ended December 31, 2024. Dependence on a few key OEM customers exposes the company to risks stemming from changes in their financial health, demand patterns, or purchasing behavior.
3. Reliance on Non-Binding Customer Contracts
Most contracts with OEMs are requirement-based and governed by purchase orders rather than firm commitments. These orders can be amended or canceled, potentially disrupting production schedules and adversely impacting revenue.
4. Significant Exposure to the Two-Wheeler Segment
A large portion of revenue is derived from components for two-wheeler vehicles—64.56% for the nine months ended December 31, 2024. Any drop in demand for two-wheelers or unfavorable market dynamics in this segment could affect earnings and growth.
5. Impact of Shift Toward Electric Vehicles
A portion of revenue is linked to components for internal combustion engine (ICE) vehicles, such as exhaust systems. The global shift toward electric vehicles (EVs) could reduce demand for ICE-related products, potentially leading to revenue decline.
Belrise Industries faces key risks from geographic concentration of facilities, revenue dependence on a few major customers, reliance on non-binding OEM contracts, overexposure to the two-wheeler market, and vulnerability to the global shift from ICE vehicles to electric vehicles. These factors could adversely impact business continuity, revenue stability, and future growth.
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