In January 2020, the promoters (erstwhile partners) started a trading business under the name and style of “Swastik
Marketing”. Under this firm, the products such as flush doors, decorative laminates, acrylic sheets, printing paper
(base), plywood, etc were sold under the brand name of “Swastik”. They sell their products to primarily real estate and
infrastructure industry for commercial and residential usage, Construction Industry, Interior Decor, Furniture,
Plywood Industry etc.
In FY 2024, their partnership firm transitioned into a public limited company under the Companies Act, 2013, adopting the name "Lamosaic India Limited". Established to expand the partnership's business under a corporate entity, they initially focused on trading products such as flush doors, decorative laminates, acrylic sheets, printing paper (base), and plywood. In September 2023, they diversified into manufacturing by setting up a 650 sq. ft. workshop in Chembur, Mumbai, to further enhance our operational capabilities. Currently, the trading and manufacturing operations are focused within Maharashtra. Alongside direct market sales, they also distribute their products through a franchise located in Mumbai, Maharashtra.
The range of products sold under the brand name of “Lamosaic” is summarized as under:
• Flush Doors
• Decorative Laminates
• Acrylic Sheets
• Printing Paper (Base)
• Plywood
The Company has less than 20 employees therefore, factory license is not applicable. The Bankers of the Lamosaic India are YES BANK LIMITED and HDFC BANK LIMITED.
Indian Market Outlook
The India plywood market size reached INR 208.5 Billion in FY 2022-23. Looking forward market to reach INR
306.5 Billion by FY 2028-29, exhibiting a growth rate (CAGR) of 6.74% during FY 2023-24 to FY 2028-29. In the
domestic market, about 40% is accounted for by the unorganised market and the rest is controlled by the organised
sector.
India also has increased its market presence in the Middle East, Europe and other global markets. Markets such as
Saudi Arabia, the UK, Germany, Nepal, Italy, etc. have started accepting Indian laminates products significantly. Another, interesting development is the increased presence of organised players in exports market. Organized players
used to hold 52% of the exports market in FY17, which increased substantially to 75% in FY22.
The growing number of distribution networks and exclusive outlets of premium furniture, increasing demand for easyto-assemble and light weight furniture, and rising number of government housing schemes and infrastructural projects
represent some of the key factors driving the market. Industry manufactures various engineered woods like plywood,
laminates, MDF and veneers. Plywood is the most demanded product of this industry followed by laminates. MDF on
the other hand is a small segment of the Indian industry.
Plywood : Plywood is manufactured by pressing required number of cores depending upon thickness over each other and top,
bottom comprising of face veneer. Peeling of the prime quality plank of the tree makes the cores. The manufacturing
of plywood in commercial scale had started in India in the beginning of the century and the industry grew impressively
and diversified in manufacturing different grades of plywood. Due to the legislation applicable to use of wood for
industrial purpose and high taxes and duty, the industry has remained unorganized.
Indian Plywood Industry Market Trends:
At present, the increasing demand for plywood due to the growing number of distribution networks and exclusive
outlets of premium furniture manufacturers represents one of the primary factors influencing the market positively in
India. Besides this, the rising integration of technologically advanced production methods to manufacture plywood
with improved features, such as flexible plywood, is propelling the growth of the market. In addition, the growing
utilization of plywood for making partitions and false ceilings in houses and office spaces is offering a favorable
market outlook in the country. Apart from this, the increasing employment of plywood in manufacturing various easyto-assemble and lightweight furniture is contributing to the growth of the market. Additionally, the rising production
of various do-it-yourself (DIY) projects from plywood, which can be easily drilled, shaped, and cut according to
specific requirements, is supporting the growth of the market in India. Moreover, the increasing number of government
housing schemes and infrastructural projects, coupled with rising urban settlements in the country, is bolstering the
growth of the market. Furthermore, the increasing renovation and infrastructure development activities among
homeowners, along with the growing preferences of individuals to incorporate unique accents in their interior designs,
are catalysing the demand for plywood in India.
Medium Density Fiber board (MDF)
Medium-density fibreboard (MDF) is an engineered wood product that is composed of wood fibers, wax, and resin
compressed under high pressure and heat to create a dense, sturdy board. It is known for its versatility and offers
uniform density and smooth surface, which makes it an ideal choice for cabinetry, furniture, shelving, and interior
molding. The homogeneous density profile of MDF allows intricate and precise machining and finishing techniques
for superior finished products. Trim waste is significantly reduced when using MDF compared to other subtracts.
Stability and strength are important assets of MDF, and it holds precise tolerances in accurately cut parts. Medium
Density Fiberboard (MDF) is widely used in the manufacture of furniture, cabinets, door parts, moldings, millwork and laminate flooring. MDF panels are manufactured in a variety of dimensions and densities, providing the
opportunity to design the end product with the specific MDF needed.
The global medium-density fibreboard (MDF) market size reached US$ 24.0 Billion in 2022. Looking forward,
IMARC Group expects the market to reach US$ 35.42 Billion by 2028, exhibiting a growth rate (CAGR) of 6.60%
during 2023-2028. The growing demand for affordable and customizable furniture solutions that provide stylish
furnishing look, rising popularity of laminated flooring in residential settings, and increasing number of construction
activities are some of the major factors propelling the market.
Plywood Laminates
Plywood laminates are durable sheeting materials that are utilized in home and industrial furnishings. They are coated
with phenolic acid and then decorated with desired patterns and melamine resin. These laminates are resistant to stains,
scratches and heat, due to which they are used for surfacing kitchen counters, tabletops and cabinetry. They find
applications in hotels, hospitals, shopping malls, airports, educational institutions, and commercial infrastructures.
The India decorative laminates market size reached US$ 1.7 Billion in 2022. Looking forward, IMARC Group expects
the market to reach US$ 2.4 Billion by 2028, exhibiting a growth rate (CAGR) of 5.8% during 2023-2028.
The Plywood laminates market is primarily
driven by the elevating living standards and the
increasing per capita expenditure of consumers
on home décor products. The rising popularity of
ready-to-assemble (RTA) floorings, furniture,
and cabinets has also encouraged consumers to
shift toward modern home furnishing designs.
Furthermore, the rapid development of
commercial infrastructure in India has increased
the demand for decorative interior products such
as laminates in gymnasiums, convention centres,
indoor sports clubs, and auditoriums.
Furthermore, as decorative laminates are easy to
install and do not need to be connected with the
subfloor or walls by nails or staples, they have gained immense traction across the country.
LAMOSAIC INDIA LIMITED COMPETITIVE STRENGTHS
1. Experienced management team
2. Distribution and Marketing Network
3. In House Designers
LAMOSAIC INDIA LIMITED STRATEGIES
1. Focus on Inhouse manufacturing
2. To continue brand building and strengthening of the distributor network
3. Sustainable and Strong Order Book
4. To continue brand building and strengthening of the distributor network
5. Widening their product basket
6. Focus on consistently meeting quality standards
LAMOSAIC INDIA LIMITED RISK FACTORS & CONCERNS
1. The Company’s business operations geographically restricted to Maharashtra.
2. They derive a significant portion of the revenue from their single product i.e. Laminates.
3. Their operations are significantly dependent on the timely procurement of raw materials.
4. Their product is subject to frequently changing designs, patterns, customer requirements and tastes.
5. The business is dependent on their single workshop unit.
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