BUSINESS OVERVIEW
Landmark Immigration Consultants Company specializes in integrated Global Consultancy Services, offering:
1. Global Education Consultancy (GEC): Assists students aspiring to build careers abroad, primarily in Canada, by providing guidance on educational decisions, education loans, scholarships, admission formalities, training for language proficiency tests, study/schooling visas, and end-to-end admission support. Career support is embedded throughout programs to help students develop professional skills and strategies for global opportunities.
2. Immigration Consultancy (IC): Offers services for Tourist/Business Visas and Permanent Residency (PR) applications. Provides detailed consultancy on travel destinations, documentation, and the best time to apply.
The company operates as a one-stop solution for students and customers, predominantly from Punjab, Chandigarh, and Vadodara, aiming to empower Indian students and fulfill aspirations of global positioning. As of September 30, 2024 the have around 128 personnel on their payroll basis to look after the day-to-day business operations, administrative, Compliance, and finance functions in accordance with their respective designated duties. The Bankers to th Compaby is ICICI Bank Limited.
INDUSTRY ANALYSIS
INDIAN SERVICE INDUSTRY
The services sector of India remains the engine of growth for India’s economy and contributed 53% to India’s Gross Value Added at current prices in FY22 (as per advance estimates). The share of the services sector accounted for 57% of the total GVA in FY24 (April-September) as per advance estimates. The services category ranked first in FDI inflows, as per data released by the Department for Promotion of Industry and Internal Trade (DPIIT). The services sector's GVA increased by 6.5% in the third quarter (2022-23), and it was the main driver of aggregate GVA growth (accounting for approximately 84% of total GVA growth). The services industry performed well in H2:2022-23, boosted by contact-intensive services and building activities. India’s services sector GVA increased YoY by 11.43% to Rs. 72.69 trillion (US$ 871.59 billion) in FY24 (April-September), from Rs. 68.81 trillion (US$ 1,005.30 billion) in FY16. The sector provides employment to a large share of Indian population. The service sector has over 50% contribution to India’s GDP, and it has witnessed a growth of 10.8% during the first half of 2021-22. The service sector has emerged as the highest employment generator with a 5-7% y-o-y growth in 2022.
Buoyed by a significant jump in exports during 2022-23, the Services Export Promotion Council (SEPC) stated that the healthy growth trend will continue and shipments are expected to reach up to US$ 400 billion this fiscal year (2023-24).
The services sector has seen some developments, investments and support from the Government in the recent past. As per the First Advance Estimates, Gross Value Added (GVA) in the services sector is estimated to grow at 9.1% in FY23, driven by 13.7% growth in the contact-intensive services sector.
The PMI services remained in the expansion zone in September 2023, at 61, led by good demand conditions and new business gains, followed by a decline in November 2023.
India’s service exports stood at US$ 163.94 billion, whereas imports stood at US$ 88.89 billion in (April-September) 2023- 24. The services trade surplus for 2023-24 (April-September) is expected to be US$ 75.05 billion. India’s service exports stood at US$ 322.72 billion, whereas imports stood at US$ 177.94 billion in April-March 2022-23.
The Indian services sector was the largest recipient of FDI inflows worth US$ 106.70 billion between April 2000- September 2023.
According to the Ministry of Commerce and Industry, the service sector received US$ 3.85 billion in FDI equity inflows in FY24* (April-September).
According to RBI’s Scheduled Banks’ Statement, deposits of all scheduled banks collectively surged by a whopping Rs.1.75 lakh crore (US$ 2,110.87 billion) as of December 1st, 2023.
The hospital industry in India is expected to reach US$ 132 billion by 2023, growing at a CAGR of 16%-17%.
India’s telephone subscriber base stood at 1,179.21 million as of August 2023.
The country’s total broadband subscriber base stood at 876.53 million, as of August 2023. Teledensity (defined as the number of telephone connections for every 100 individuals) in India stood at 84.69%, as of August 2023.
At the end of August 2023, the top five service providers controlled 98.35% of the total broadband subscribers. These service providers were Reliance Jio Infocom Ltd stood at 455.33 million, followed by Bharti Airtel (253.86 million), Vodafone Idea 125.55 million, BSNL (25.12 million) and Atria Convergence (2.19 million).
There are more than 2,000 DPIIT-recognised fintech start-ups in India which are striving towards comparatively more contribution to the nation’s GDP.
By 2023, the fintech sector in India is expected to be US$ 1 trillion in Assets Under Management (AUM) and US$ 200 billion in revenue. The sector is estimated to reach US$ 150 billion by 2025.
India took the lead with the fintech adoption rate of 87%, substantially higher than the world average of 64%.
As per 2022 University Grants Commission (UGC) statistics, there are a total of 1,072 universities in the country, including 460 state universities, 128 deemed to be universities (a status of autonomy granted to high-performing institutes and universities by the Department of Higher Education), 54 central universities (established by the Department of Higher Education), and 430 private universities.
The healthcare industry is growing at a CAGR of 16% and the total public and private spending on healthcare is 4% of GDP. India's healthcare industry is expected to grow to hit US$ 50 billion in size by 2025.
It is predicted that 5G technology will boost the Indian economy by US$ 450 billion between 2023 and 2040. The IT-BPM sector holds the potential to grow between 10-15% per annum. The IT and fintech segments provide over US$ 155 billion in gross value to the economy annually. The IT and business services market will grow at a CAGR of 8.3% between 2021-26, reaching a US$ 20.5 billion valuation by the end of 2026. India’s tourism and hospitality sector may earn US$ 50.9 billion as visitor exports by 2028. Coforge Limited, a global digital services and solutions provider announced the opening of its center of excellence (CoE) for the Metaverse and Web3 on August 30, 2022. In June 2022, HCL Technologies (HCL), a leading global technology company, announced the opening of its new 9,000 sq. ft. delivery center in Vancouver, Canada. The new center will significantly expand its presence in the country to serve clients primarily in the HiTech industry.
IT-BPM industry revenues stood at US$ 227 billion in FY22 with a YoY growth rate of 15.5%.
In the first-half of 2021, private equity investments in India stood at US$ 11.82 billion, as compared with US$ 5.43 billion in the same period last year.
By October 2021, the Health Ministry’s eSanjeevani telemedicine service, crossed 14 million (1.4 crore) teleconsultations since its launch, enabling patient-to-doctor consultations, from the confines of their home, and doctor-to-doctor consultations.
The Indian government is planning to introduce a credit incentive programme worth Rs. 50,000 crore (US$ 6.8 billion) to boost healthcare infrastructure in the country. The programme will allow companies to access funds to ramp up hospital capacity or medical supplies with the government acting as a guarantor.
Centre has formulated ‘Action Plan for Champion Sectors in Services’ to give focused attention to 12 identified Champion Services Sectors.
In October 2021, Prime Minister, Mr. Narendra Modi, approved the establishment of 157 new medical colleges to boost accessibility of affordable health treatments among citizens.
In an effort to build IT capabilities and competitive advantage over international players, Indian companies plan to deploy ~10 cloud platforms to drive business transformation in sectors such as retail, telecommunication and insurance, which is expected to boost growth in the IT & BPM sector. The Government has undertaken various steps towards boosting growth of the services sector.
The Government introduced ‘Services Exports from India Scheme’ (SEIS) aimed at promoting export of services from India by providing duty scrip credit for eligible exports. Under this scheme, a reward of 3-5% of net foreign exchange earned is given for Mode 1 and Mode 2 services. In October 2021, the government launched a production linked incentive (PLI) scheme to boost manufacturing of telecom and networking products in India. The scheme is expected to attract an investment of Rs. 3,345 crore (US$ 446.22 million) over the next four years and generate additional employment for >40,000 individuals.
In October 2021, the government launched phase-II of the Mahatma Gandhi National Fellowship to empower students and boost skill development. In October 2021, the PM Ayushman Bharat Health Infrastructure Mission was launched by the government, to strengthen the critical healthcare network across India in the next four to five years.
The future outlook of the services sector looks on track with pandemic easing out.
India‘s IT and business services market is projected to reach US$ 19.93 billion by 2025. In the healthcare sector, the telemedicine market is driving growth with the increasing demand for remote consultation. By 2025, the telemedicine market in India is expected to reach US$ 5.5 billion. Home healthcare industry in India is expected to reach US$ 10 billion by 2025.
The implementation of the Goods and Services Tax (GST) has created a common national market and reduced the overall tax burden on goods. It is expected to reduce costs in the long run-on account of availability of GST input credit, which will result in the reduction in prices of services. India's software service industry is expected to reach US$ 1 trillion by 2030.
INDIAN EDUCATION INDUSTRY
India has the largest population in the world in the age bracket of 5-24 years with 580 million people, presenting a huge opportunity in the education sector. India holds an important place in the global education industry. India has one of the largest networks of higher education institutions in the world. However, there is still a lot of potential for further development and improvement in the education system.
With increasing awareness, private Indian players are collaborating with international brands to provide an international standard of education. Private investments in the Indian education sector have increased substantially over the past two decades. The demand for specialised degrees is also picking up with more and more students opting for specific industry-focused qualifications. Higher education institutes in India are focusing on creating online programmes due to the increasing demand from consumers.
With cutting-edge technologies such as AI, ML, IoT and blockchain, India's education sector will redefine itself in the years to come. It has also embraced the Education 4.0 revolution, which promotes inclusive learning and increased employability. The government has implemented policies like the NEP, which will be fully implemented over the course of this decade starting from 2021-22 and will have a strong focus on high-quality vocational education.
The education sector in India was estimated to be worth US$ 117 billion in FY20 and is expected to reach US$ 225 billion by FY25.
India has over 250 million school-going students, more than any other country. India had 38.5 million students enrolled in higher education in 2019-20, with 19.6 million male and 18.9 million female students.
According to UNESCO’s ‘State of the Education Report for India 2021’, the Pupil Teacher Ratio (PTR) at senior secondary schools was 47:1, as against 26:1 in the overall school system.
The Number of colleges in India reached 49,385 in FY24 (as of September 13, 2023) and 43,796 in FY21, up from 42,343 in FY20. The number of universities in India reached 1,196 in FY24 (as of September 13, 2023), up from 760 in FY15.
India had 41.38 million students enrolled in higher education in 2020-21 with 21.2 million male and 20.1 million female students, as against 38.5 million students enrolled in higher education in 2019-20, with 19.6 million male and 18.9 million female students. In 2022-23, there are 8,902 total AICTE-approved institutes in India. Out of these 8,902 institutes, there are 3,577 undergraduate, 4,786 postgraduate and 3,957 diploma institutes.
The Indian edtech market size is expected to reach US$ 30 billion by 2031, from US$ 700-800 million in 2021. According to KPMG, India has also become the second largest market for E-learning after the US.
The online education market in India is expected to grow by US$ 2.28 billion during 2021-2025, growing at a CAGR of almost 20%. The market grew by 19.02% in India in 2021.
INDIAN TRAVEL & TOURISUM INDUSTRY
With a total area of 3,287,263 sq. km extending from the snow-covered Himalayan heights to the tropical rain forests of the south, India has a rich cultural and historical heritage, variety in ecology, terrains and places of natural beauty spread across the country. This provides a significant opportunity to fully exploit the potential of the tourism sector.
India being one the most popular travel destinations across the globe has resulted in the Indian tourism and hospitality industry emerging as one of the key drivers of growth among the services sector in India. The tourism industry in India has significant potential considering that Tourism is an important source of foreign exchange in India similar to many other countries.
It is widely acknowledged that the tourist and hospitality sector, which encompasses travel and hospitality services like hotels and restaurants, is a development agent, a catalyst for socioeconomic growth, and a significant source of foreign exchange gains in many countries. India's rich and exquisite history, culture, and diversity are showcased through tourism while also providing significant economic benefits. The consistent efforts of the central and state governments have helped the tourism industry to recover from the COVID-19 pandemic shock and operate at the pre-pandemic level.
According to the WTTC, India ranked 10th among 185 countries in terms of travel and tourism's total contribution to GDP in 2019. The sector contributed ₹15.9 trillion (US$ 191.25 billion) to India's economy in 2022 and is expected to grow its GDP contribution by 7.8% annually over the next decade. In 2020, tourism accounted for 39 million jobs (8% of total employment), projected to reach 53 million by 2029. The industry's direct GDP contribution is forecasted to grow annually at 7-9% from 2019 to 2030.
India's travel market is projected to grow from US$ 75 billion in FY20 to US$ 125 billion by FY27, driven by rising airline travel and an expanding hotel market, which is expected to reach US$ 52 billion by FY27. By 2028, international tourist arrivals are anticipated to hit 30.5 billion, generating over US$ 59 billion in revenue. However, domestic tourism is expected to dominate post-pandemic recovery.
Foreign Tourist Arrivals (FTAs) for October 2023 stood at 8,11,411, with January-October 2023 FTAs at 7.24 million, compared to 4.65 million in the same period in 2022. The top ports for FTAs were Delhi (34.74%), Mumbai (14.75%), Haridaspur (9.03%), Chennai (7.05%), and Bengaluru (5.71%), with Bangladesh, the USA, and the UK as leading source countries. During January-October 2023, 24.97% of foreign tourists visited for the Indian diaspora. Foreign Exchange Earnings (FEE) reached US$ 22.32 billion during the same period.
Domestic visitor spending increased by 20.4% in 2022, while international visitor spending grew by 81.9%, though still below 2019 levels. FDI equity inflow into the hotel and tourism sector amounted to US$ 17.29 billion between April 2000 and September 2023, constituting 2.6% of total FDI inflows.
Staycation is seen as an emerging trend were people stay at luxurious hotels to revive themselves of stress in a peaceful getaway. To cater to such needs, major hotel chains such as Marriott International, IHG Hotels & Resorts and Oberoi hotels are introducing staycation offers were guests can choose from a host of curated experiences, within the hotel. India’s travel and tourism industry has huge growth potential. The industry is also looking forward to the expansion of e-Visa scheme, which is expected to double the tourist inflow in India. India's travel and tourism industry has the potential to expand by 2.5% on the back of higher budgetary allocation and low-cost healthcare facility according to a joint study conducted by Assocham and Yes Bank.
It is irrefutable that the tourist industry is becoming a more significant economic force and has the potential to be used as a tool for development. The tourist industry not only drives growth, but it also raises people's standards of living with its ability to provide significant amount of diverse employment opportunities. It promotes environmental preservation, champions diverse cultural heritage, and bolsters international peace. By 2028, Indian tourism and hospitality is expected to earn US$ 50.9 billion as visitor exports compared with US$ 28.9 billion in 2018.
BUSINESS STRENGTHS
1. One-Stop Solution for Visa Consultancy Services
Personalized visa consultancy tailored to individual needs, covering all aspects of the visa application process, including identifying the optimal travel time, destination, required documentation, and administrative tasks for tourist, business, and permanent residency visas.
2. Certifications and Appointments
Accredited with certifications such as USATC (US Agent Training Course), CCEA (Canada Course for Education Agents), and appointed by institutions like EduCo for international student recruitment into universities, including University of Nebraska-Lincoln and Niagara College Canada
3. Dedicated Team of Counsellors
Specialized counsellors provide tailored assistance for specific countries, ensuring high-quality service. The education team supports students across India in securing admission to international universities, while immigration consultants simplify migration processes and help create meaningful travel experiences.
4. Experienced Promoters and Management
Promoters Jasmeet Singh Bhatia (20 years of experience, including 14 years in education and immigration consultancy) and Richa Arora (13 years of industry experience) lead the company with strategic insights and international representation. The senior management team, with significant expertise, drives growth by leveraging market knowledge and implementing effective business strategies.
BUSINESS STRATEGIES
1. Expansion of Network
Entering new geographical markets and increasing course offerings to strengthen the role as a leading overseas education and immigration consultancy. The strategy focuses on expanding branches in existing markets and leveraging brand recognition to meet growing demand and increase student enrollments.
2. Strategic Collaborations
Pursuing selective acquisitions and joint ventures to broaden service offerings, enhance capabilities, and expand geographical presence. Targets include companies in the immigration consultancy sector whose operations can be scaled up. Strategic acquisitions or partnerships aim to complement services, strengthen market presence, and boost revenues and profitability.
3. Brand Image Enhancement
Building a strong brand by delivering quality services and maintaining customer satisfaction. Investments in advertising are prioritized to enhance visibility, particularly in regions with new branches, and to reinforce the brand image in areas with existing operations. The commitment to brand development underpins long-term success.
BUSINESS RISK FACTORS
1. Impact of Foreign Policy on Student Visas
Business operations heavily depend on visa regulations, particularly student visas. Changes in foreign policies or visa norms, especially in Canada, could significantly affect revenue and growth potential.
2. Geographical Concentration
The majority of revenue comes from Canadian institutions, contributing 76.80%, 69.61%, 57.30%, and 52.30% in recent financial years. This concentration increases vulnerability to economic, regulatory, and demographic changes in Canada. Expansion into other regions faces challenges such as competition, local regulations, and unfamiliar business practices.
4. Dependence on Key Institutions
A significant portion of revenue is derived from a few global institutions of higher education, primarily in Canada. The loss of any major partner could adversely impact financial performance and growth.
5. Dependency on Education Consultancy
The primary revenue source is global education consultancy services, especially in Canada. Any decline or disruption in the education sector in relevant regions could negatively affect operations and financial outcomes.
6. Franchisee Compliance Risks
The franchise model includes operations in Jammu, Karnal, and Jind, with agreements covering SOP compliance and reporting standards. Non-compliance by franchisees could harm brand reputation, operational results, and overall business growth.
NOTE : Landmark Immigration Consultants faces risks due to its reliance on Canadian institutions, potential changes in foreign policies, geographical concentration, franchisee compliance, and the education industry's overall performance. These factors may impact business operations, revenue, and growth prospects.
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