Mach Conference and Events operates within the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry, specializing in providing comprehensive event management solutions. They offer end-to-end services for corporate meetings, conferences, trade shows, and other gatherings, facilitating seamless planning, execution, and coordination. Their expertise lies in crafting tailored experiences, from conceptualization to logistics, to ensure impactful events that meet their clients' objectives. Leveraging innovative design, cost-effective management, and efficient operations, they strive to stay competitive in the dynamic market landscape. Their commitment to customer satisfaction drives them to continuously enhance their capabilities and deliver exceptional results in the MICE industry. Majorly, their clientele is from Banking, Finance and Insurance Sector. However, they have worked for various industries including Hospitality, Infrastructure, FMCG etc. During last financial years i.e. 2023-24, they have completed 90 events including events conducted at London, Mussoorie, Bangalore, South Korea, Paris, Goa, Srinagar, Singapore etc. The average revenue for the conducting such events in the FY 2023-24 was ₹ 263.62 lakhs per event.
Currently, they are offering a comprehensive suite of MICE (Meetings, Incentives, Conferences, and Exhibitions) services catered specifically to their B2B customers and going forward they propose to explore in B2C segment by launching a travel B2C portal “BookMyYatra.com” which presents them a strategic opportunity to leverage an existing customer base and expand market reach. As an established MICE company with a large customer base, they already have valuable insights into their preferences, travel habits, and booking behaviours. Furthermore, they are also planning to diversify their services into Religious Tourism. Since it is a blend of spirituality, economic opportunity, and cultural stewardship that makes investing in Religious Tourism both a prudent business decision and a meaningful contribution to India's tourism landscape.
The Company provides comprehensive end-to-end solutions in the MICE sector, covering a wide array of services tailored to meet the diverse needs of their clients. They provide the following services in their bouquet:
➢ Events & Conference
➢ Destination Management
➢ Hotel/Venue
➢ Ticket & Visa arrangements
➢ Ticket Booking
➢ Logistics
➢ Foreign Exchange Services
MICE INDUSTRY - MEETINGS, INCENTIVES, CONFERENCES AND EXHIBITIONS
The India meetings, incentives, conferences and exhibitions market size is estimated to be valued at US$ 3.30 Bn in 2023 and is expected to reach US$ 10.52 Bn by 2030, exhibiting a compound annual growth rate (CAGR) of 18% from 2023 to 2030. The MICE industry comprises of events like meetings, incentives, conferences, and exhibitions or trade fairs. It involves planning, booking, and organizing of all the above types of events. The India meetings, incentives, conferences and exhibitions market has been increasing rapidly driven by rising business travel and increasing focus of companies to organize events.
The India Meetings, Incentives, Conferences and Exhibitions market is expected to witness significant growth in the near future. The business events industry in India is driven by favorable government policies that promote tourism and business travel. Several incentives like concessions on goods and services tax and infrastructure development programs are attracting both domestic and international event organizers to host events in India. Cities like Delhi, Mumbai, Bengaluru, and Chennai have emerged as top convention destinations in the country.
However, the market also faces challenges in terms of lack of international level convention infrastructure in several emerging city destinations. While tier-1 cities are well-equipped, the infrastructure in other cities needs further development. High taxes on events and accommodation continue to remain a restricting factor. The other concern is the shortage of qualified local manpower to cater to the increasing demand of international standard business events.
On the brighter side, India offers a diverse portfolio of destinations at affordable rates for organizers. The government's push towards developing cosmopolitan city hubs and regional air connectivity across India will bolster the meetings market.
Sectors like pharmaceuticals, healthcare and technology are fueling corporate meetings and conferences. Emerging city destinations like Pune, Ahmedabad, and Hyderabad are generating increasing interests. The southern region, led by Bengaluru and Chennai, has emerged as the fastest growing market riding on strong local industries and acceptable weather conditions throughout the year.
In India, MICE tourism has seen a considerable growth in recent years. The exhibition industry is rapidly growing at a rate of more than 8% over the past few years outpacing the GDP growth rate of the country. According to the Ministry of Tourism, India hosted over 6.9 million foreign tourists in 2019 for various events, conferences, and exhibitions. As per ICCA city and country rankings, India with 158 meetings (out of total 13,254 meetings) secured 28th rank. The MICE segment contributes significantly to the overall tourism industry, generating substantial revenue and boosting the local economy. Jio World Convention Center, Biswa Bangla Convention Center, Bharat Mandapam, Yashobhoomi, etc. in India are emerging as major MICE destinations, equipped with state-of-the-art infrastructure and world-class facilities.
The recent India G-20 Presidency recorded over 200 meetings across 56 cities, placing India on an international MICE landscape, showcasing robust infrastructure, cultural and national heritage internationally. The Ministry is working to take this momentum forward and place India as one of the leaders in MICE Tourism. The ‘National Strategy and Roadmap for MICE Industry’ is an appreciative enabling institutional framework that serves as a guiding document for the stakeholders. Additionally, State and city level MICE promotion Bureaus will facilitate the development of MICE industry in India. CII is actively engaging with the government and the industry fraternity to take this initiative forward through active stakeholder consultations and dialogues.
The potential for MICE sector growth can be partially attributed to the pandemic that accelerated the adoption of virtual and hybrid events. Even as in-person gatherings resume, the integration of digital elements remains prevalent, allowing wider participation and enhancing the overall event experience. There is a growing emphasis on sustainable practices within the MICE tourism sector. Event organizers and venues are increasingly adopting eco-friendly initiatives, aligning with the global push towards responsible and green tourism. The integration of cutting-edge technologies, such as augmented reality (AR) and virtual reality (VR), has transformed the MICE landscape. These technologies offer immersive experiences, making events more engaging and interactive. Future MICE events will witness a greater focus on customization and personalization, catering to the specific needs and preferences of participants. This trend is expected to enhance attendee satisfaction and overall event success.
The future of MICE tourism in India looks promising, driven by several factors. The government’s focus on infrastructure development, coupled with the promotion of India as a preferred MICE destination, is expected to attract a larger share of the global business events market. The e-Tourist Visa (e-TV) scheme has streamlined the visa application process for foreign participants, recent PM’s call for ‘Wed in India’ has set the stage for influx of one lakh crore back in the country. Additionally, the emergence of tier-II cities as MICE hubs is diversifying the landscape and creating new opportunities for industry. With a strategic approach and collaborative efforts from stakeholders, MICE tourism is poised to become a driving force for economic growth, knowledge exchange, and cultural integration on a global scale.
MACH CONFERENCES AND EVENTS LIMITED COMPETITIVE STRENGTHS
1. End to End Solution
2. Nurturing Long-term Relationships with Customer
3. Proven Track Record
4. Established relationship with hospitality & event partners
5. Experienced Promoters and Management Team
MACH CONFERENCES AND EVENTS LIMITED STRATEGIES
1. Strategic Market Focus
2. Continue to attract and retain talent
3. Cultivating a Culture of Professionalism
4. Brand image
5. Exploring New Segment
MACH CONFERENCES AND EVENTS LIMITED RISK FACTORS & CONCERNS
1. In order to avail benefit of Input Tax Credit on Place of Supply we have locational presence by way of co-working space in various states and union territories where they do not have any operational presence.
2. Any disturbance in foreign countries could significantly disrupt their business operations, as their major revenue is generated from international tours.
3. They are exposed to casualty that may occur during Events.
4. Any offensive Comments by the Artist during the live shows or concert may put company in legal controversy which in turn affect their business & financial growth.
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