About Macobs Technologies Limited

Macobs Technologies Limited operates within the male grooming industry, specializing in the niche area of below-the-belt grooming, and conducts its business exclusively through e-commerce channels such as their website https://menhood.in/, without maintaining physical stores or a traditional retail footprint. This focus addresses a significant gap in the market, particularly in regions where discussion around such aspects of personal care is often limited. They offer a range of products specifically designed for men's grooming needs, encompassing tools like specialized trimmers for sensitive areas, hygiene products tailored for male skin, and a variety of self-care items. These products are developed with a commitment to innovation, safety, and effectiveness, catering to the unique requirements of their target demographic.

Beyond its product range, their Company is dedicated to educating and changing societal perceptions about male grooming, primarily leveraging online platforms. This involves creating and sharing content that promotes awareness and open conversation on topics traditionally considered taboo. The company's approach is deeply customer-centric, focusing on understanding and meeting the evolving needs of its consumers through digital engagement and feedback mechanisms.

Macobs Technologies envisions a future where lifestyle brands play a significant role in shaping personal identity and self-expression. The company prides itself on fostering an environment that encourages people to embrace their true selves, irrespective of gender, and aims to contribute to the evolution of brands that cater to diverse needs.

E-COMMERCE INDUSTRY IN INDIA
In recent years India has experienced a boom in internet and smartphone penetration. The number of internet connections in 2021 increased significantly to 830 million, driven by the ‘Digital India’ programme. Out of the total internet connections, ~55% of connections were in urban areas, of which 97% of connections were wireless. The smartphone base has also increased significantly and is expected to reach 1 billion by 2026. This has helped India’s digital sector and it is expected to reach US$ 1 trillion by 2030. This rapid rise in internet users and smartphone penetration coupled with rising incomes has assisted the growth of India’s ecommerce sector. India’s e-commerce sector has transformed the way business is done in India and has opened various segments of commerce ranging from business-to-business (B2B), direct-to-consumer (D2C), consumer-to-consumer (C2C) and consumer-to business (C2B). Major segments such as D2C and B2B have experienced immense growth in recent years. India’s D2C market is expected to reach US$ 60 billion by FY27. The overall e-commerce market is also expected to reach US$ 350 billion by 2030 and will experience 21.5% growth in 2022 and reach US$ 74.8 billion.

The Indian e-commerce market is rapidly expanding. The online grocery sector is projected to grow from US$ 3.95 billion in FY21 to US$ 26.93 billion by 2027, at a CAGR of 33%. The overall consumer digital economy is expected to hit US$ 1 trillion by 2030, up from US$ 537.5 billion in 2020, driven by the adoption of online services. E-commerce is anticipated to grow at a CAGR of 27%, reaching US$ 163 billion by 2026, with GMV increasing to US$ 60 billion in FY23, a 22% rise from FY22. The B2B online marketplace is forecasted to be a US$ 200 billion opportunity by 2030. As India moves towards becoming the third-largest consumer market, the online retail market size is expected to reach US$ 325 billion by 2030, up from US$ 70 billion in 2022, propelled by growth in tier-2 and tier-3 cities. The B2C e-commerce sector is projected to grow at a CAGR of 8.68% during 2023-27, while the e-B2B market is set to reach a GMV of US$ 100 billion by 2030. India's e-commerce market is estimated to be worth US$ 188 billion by 2025. With a turnover of US$ 50 billion in 2020, India is the eighth-largest e-commerce market and is expected to grow to US$ 200 billion by 2026. The online shopper base, the third-largest globally, is projected to grow from 150 million in FY21 to 350 million by FY26. 5G smartphone adoption is surging, with shipments reaching 169 million in 2021. India's internet users are expected to rise to 900 million by 2025. During the 2021 festive season, e-commerce platforms generated US$ 9.2 billion in GMV, a 23% increase from the previous year.

The E-commerce industry has been directly impacting micro, small & medium enterprises (MSME) in India by providing means of financing, technology and training and has a favourable cascading effect on other industries as well. The Indian E-commerce industry has been on an upward growth trajectory and is expected to surpass the US to become the second-largest E-commerce market in the world by 2034. Technology-enabled innovations like digital payments, hyper-local logistics, analytics-driven customer engagement and digital advertisements will likely support the growth in the sector. India is also planning to introduce Open Network for Digital Commerce (ONDC). ONDC will enable e-commerce platforms to synchronize search results on all the e-commerce platforms and display products and services from every platform. This will further boost business for MSMEs and help fuel India’s e-commerce growth. The growth in the sector will further encourage employment, increase revenues from export, increase tax collection by exchequers, and provide better products and services to customers in the long term. 

India has gained 125 million online shoppers in the past three years, with another 80 million expected to join by 2025, according to a report by Kantar. 

The Indian e-commerce sector is likely to expand in different markets. India’s e-retail market is expected to continue its strong growth - it registered a CAGR of over 35% to reach Rs. 1.8 trillion (US$ 25.75 billion) in FY20. Over the next five years, the Indian e-retail industry is projected to exceed ~300-350 million shoppers, propelling the online Gross Merchandise Value (GMV) to US$ 100-120 billion by 2025. 

According to Bain & Company report, India’s social commerce gross merchandise value (GMV) stood at ~US$ 2 billion in 2020. By 2025, it is expected to reach US$ 20 billion, with a potentially monumental jump to US$ 70 billion by 2030, owing to high mobile usage.

MACOBS TECHNOLOGIES LIMITED STRENGTHS
1. Digital Marketing Focus
2. Targeted Advertising
3. Customer Engagement and Retention
4. Market Segmentation and Personalization
5. E-Commerce Optimization
6. Data-Driven Decision Making
7. Educational and Awareness Campaigns

MACOBS TECHNOLOGIES LIMITED STRATEGIES
1. Product Innovation and Diversity
2. Educational Resources and Awareness
3. Customer-Centric Approach
4. Open and Empowering Brand Messaging
5. Emphasis on Well-being and Confidence
6. Expanding into new geographies

MACOBS TECHNOLOGIES LIMITED RISK FACTORS & CONCERNS
1. Their electronic products are imported from China and expose us to geopolitical and foreign exchange risk.
2. They are significantly dependent on Major E-commerce Platforms and Digital Media Marketing for the sale of their products.
3. The Company has faced losses in the past.
4. They have historically not complied with Employee State Insurance (ESI) Regulations.
5. The Company is dependent on few suppliers for purchase of products.
6. Their technology infrastructure and the technology infrastructure of their third-party providers are susceptible to security breaches and cyberattacks.