Marc Loire Fashions IPO Review - Issue Date, Price, GMP, Subscription, Allotment, Lot Size, and Details

About Marc Loire Fashions Limited

BUSINESS OVERVIEW

Marc Loire Fashions Limited is engaged in the design and distribution of women’s footwear, offering a portfolio of over 800 unique styles. The product range includes party heels, ethnic flats, wedges, winter boots, mules, formal heels, loafers, cork sandals, arc-supported flats, athleisure shoes, activewear, and sneakers, combining style, comfort, and durability.

The company operates through a dual business model:

  • Direct-to-Consumer (D2C) via multiple online platforms for a personalized shopping experience.

  • Business-to-Business (B2B) through partnerships with wholesalers and Shop-in-Shop stores, enhancing offline market presence.

A robust supply chain is maintained through 40+ trusted vendors, including two promoter group entities, ensuring consistent quality and seamless production.

Marc Loire’s footprint spans all 28 states and 8 union territories of India, with a presence in urban, semi-urban, and rural markets, adapting to varied cultural and climatic needs. The brand has gained strong market recognition and is accessible across major cities, towns, and smaller localities, building a loyal customer base.

Product availability includes offline retail through Reliance Centro Stores and Lulu Group International Malls, and online channels via partnered platforms.

Marc Loire Fashions Limited is focused on redefining women’s footwear fashion while striving to become a preferred choice in the Indian market. As on May 31, 2025, the company have total 20 employees. The Banker to the company is Kotak Mahindra Bank Limited.

INDUSTRY ANALYSIS

Retail Industry Overview – India

India has emerged as one of the most attractive destinations for investment in the retail sector. With the second-largest population globally and a rapidly growing middle class comprising around 158 million households, the country offers immense market potential. Factors like urbanization, rising household incomes, growing rural connectivity, and increasing consumer expenditure are fueling retail expansion.

Footwear accounts for nearly 9% of the retail market share, reflecting its substantial role in the sector. India stands as a high-potential marketplace for global brands eager to tap into its massive consumer base. Increased purchasing power has significantly driven retail demand.

From 2023 to 2025, around 60 new malls spanning approximately 23.25 million sq. ft. are anticipated to open across the country. Between April 2000 and March 2024, India’s retail trading sector attracted US$ 4.63 billion in foreign direct investments (FDI). Notably, retail contributes over 10% to India’s GDP and employs around 35 million individuals, accounting for 8% of the workforce. By 2030, the industry is projected to generate 25 million additional jobs.


Indian Footwear Industry – Marching Towards Self-Reliance

Post-Pandemic Recovery and ‘Atmanirbhar Bharat’

The COVID-19 pandemic severely impacted the global fashion and footwear industries. As companies navigate supply chain disruptions and shifting consumer behavior, digital transformation has accelerated growth opportunities.

India’s ‘Atmanirbhar Bharat’ (Self-Reliant India) and ‘Vocal for Local’ initiatives have become key drivers in reviving domestic industries post-pandemic. The footwear sector, employing over 4 million people, has leveraged this momentum by localizing material sourcing, manufacturing, and packaging across Indian cities—minimizing dependence on global supply chains.

Previously reliant on low-cost global imports, the pandemic forced a realignment of supply chains, encouraging industries to focus on indigenous production. This transition has notably benefited the Indian footwear industry.

Market Overview

Valued at ₹55,000 crore, India’s footwear industry has been growing at an impressive 15% CAGR. India accounts for 9% of the world’s footwear production, second only to China. According to Mordor Intelligence, the industry is expected to grow at a 12.83% CAGR from 2021 to 2028.

India produces approximately 2.06 billion pairs annually, yet exports only about 115 million pairs, with over 90% consumed domestically. Despite being the second-largest producer of sports shoes, nearly 80% of the industry is unorganized and focused on low-cost products, with limited export-oriented output.

Changing Market Trends

Several trends are reshaping the Indian footwear market:

  • Increased demand for athletic and athleisure footwear, driven by rising health awareness and sports participation.

  • A growing shift toward casual and lifestyle footwear, now comprising 85-90% of current inventory.

  • Expanding e-commerce penetration and growing disposable incomes have boosted online sales.

  • Resumption of work and education is expected to drive growth in formal and school footwear segments.

The industry now boasts state-of-the-art manufacturing facilities, transitioning from manual to automated systems. With 100% FDI allowed through the automatic route, competition is rising between global brands and the robust domestic unorganized sector.

Thanks to continuous improvements in technology and quality, Indian footwear is steadily establishing a stronger global footprint.


Leather Industry and Exports – A Key Economic Contributor

Industry Significance

India’s leather industry plays a vital role in the economy, ranking among the top 10 foreign exchange earners. The country is rich in raw materials, housing 20% of the global cattle and buffalo population and 11% of global sheep and goat populations. This abundance supports a robust leather production ecosystem.

As one of the oldest trades, the industry benefits from skilled labor, eco-sustainable tanning processes, and modern infrastructure. With over 4.42 million people employed, including 30% women, the leather sector is a major employer, especially in rural areas.

India’s leather value chain spans tanning, footwear, garments, and accessories, and the country contributes to 13% of global leather production. It is also the second-largest producer and consumer of leather footwear globally.

Major Leather Producing States

Leading states in leather and footwear production include:

  • Tamil Nadu

  • West Bengal

  • Uttar Pradesh

  • Maharashtra

  • Punjab

  • Karnataka

  • Madhya Pradesh

  • Haryana

  • Kerala

  • Rajasthan

  • Jammu & Kashmir

Export Performance

India is a significant exporter of leather goods:

  • 2nd largest exporter of leather garments

  • 3rd largest exporter of saddlery and harnesses

  • 4th largest exporter of leather goods

From April to June 2024-25, India exported US$ 1.15 billion worth of leather and leather products. The footwear segment (leather, non-leather, and components) led with US$ 598.58 million in exports—51.9% of total leather exports.

Key Export Destinations

India exports leather to over 50 countries. The top 15 destinations account for nearly 80% of total exports:

  • USA (US$ 240.35 million, 20.86% share)

  • Germany (US$ 130.21 million, 11.30%)

  • UK (US$ 105.68 million, 9.17%)

  • Others include France, Italy, Netherlands, Spain, China, UAE, Belgium, Australia, and Vietnam.


Conclusion

India’s retail, footwear, and leather sectors are on a robust growth trajectory, driven by favorable demographics, policy support, shifting consumer behavior, and global demand. With increasing localization, automation, and export focus, these industries are not only reinforcing self-reliance but also shaping India’s identity as a global manufacturing and consumer hub

BUSINESS STRENGTHS

1. Strong Brand Recognition
Marc Loire has established a trusted brand presence across parts of India, built over a decade of consistent operations. High repeat purchase rates reflect strong customer satisfaction and loyalty. The brand’s reputation for quality, reliability, and customer-centric values provides a competitive edge, fostering a dedicated consumer base.

2. Strong Supply Chain
The company benefits from a resilient supply chain supported by a domestic vendor ecosystem, reducing dependence on imports and mitigating global supply disruptions. Close collaboration with vendors enables agile production, rapid response to market trends, and continuous innovation in materials and design, while maintaining quality standards.

3. Strong Online Presence
Marc Loire has built a robust digital footprint through platforms like Amazon, Flipkart, and Myntra, expanding reach beyond physical stores. This online presence enables targeted marketing, real-time responsiveness to consumer trends, and access to data-driven insights for product and strategy optimization.

4. Strong Financial Performance
The company reported consistent financial growth with total income of ₹4,246.42 lakhs (FY25), ₹4,040.07 lakhs (FY24), and ₹3,743.72 lakhs (FY23). EBITDA stood at ₹629.93 lakhs, ₹533.52 lakhs, and ₹87.33 lakhs respectively, while net profit after tax was ₹470.54 lakhs, ₹407.69 lakhs, and ₹65.63 lakhs. Return on Net Worth was 43.75% (FY25), 67.39% (FY24), and 33.27% (FY23), reflecting strong operational and financial efficiency.

5. Strong Promoter Background
Promoters Mr. Arvind Kamboj and Mrs. Shaina Malhotra bring over a decade of experience in the footwear industry, offering deep domain expertise and strong supplier networks. Active involvement in daily operations and support from a skilled marketing team strengthens the company’s strategic and growth capabilities.

6. Strong Integrated System
An advanced integrated operational system manages inventory, order processing, packaging, and shipping. This infrastructure ensures efficient fulfillment, cost reduction, and error minimization. The system supports high-volume operations and enhances customer satisfaction through seamless logistics and service delivery


BUSINESS STRATEGIES

1. Focus on Quality
Marc Loire emphasizes high-quality standards in materials, design, and craftsmanship to ensure durability and comfort. This quality-driven approach enhances brand trust, encourages repeat purchases, and reinforces the brand’s reputation in the market.

2. Expand Footprint
The company is focused on expanding its market presence across India by targeting both urban and rural regions through an integrated offline and online retail strategy, aiming to increase customer reach and market share.

3. Strengthen Brand Identity
Efforts are directed toward building a strong and recognizable brand identity through consistent branding, digital marketing, social media engagement, and influencer collaborations, enhancing emotional connect and brand loyalty.

4. Innovate Product Offerings
Marc Loire continuously invests in design innovation, material advancement, and trending styles. Features like ergonomic design and sustainable components keep the product range aligned with evolving consumer preferences.

5. Deepen Market Penetration
The company employs targeted campaigns, competitive pricing, and product diversification to capture new customer segments and strengthen its position among leading footwear brands in India.

6. Optimize Working Capital
Strategic working capital management ensures efficient use of cash flow, inventory, and payables. This enables cost control, sustains operations, and supports long-term growth and reinvestment initiatives.

7. Widen Product Portfolio
Marc Loire is expanding its offerings across casual, formal, athletic, and seasonal footwear to cater to a diverse consumer base. A broader portfolio allows the brand to meet various style and functionality needs across demographics.


BUSINESS RISK FACTORS & CONCERNS

1. Delay in Capital Expenditure Execution
The company is yet to place orders worth ₹526.88 lakhs for interior work and essential equipment, including electrical fittings, CCTV systems, and IT infrastructure. Delays in procurement could lead to implementation setbacks and increased project costs.

2. Vendor Dependency and Supply Disruptions
The business heavily relies on third-party vendors for finished product supply, especially for e-commerce operations which accounted for 60.92%, 71.34%, and 92.08% of total sales in FY25, FY24, and FY23, respectively. Delays, quality issues, or cost fluctuations from vendors may result in inventory shortages and reduced sales.

3. Rising Procurement Costs
Increased costs from outsourced vendors or contract manufacturers may affect margins, especially since the company’s strategy is focused on affordable fashion. Inability to pass on these costs to consumers may impact profitability.

4. Third-Party Manufacturing Risks
The entire product range is sourced from third-party vendors. Any disruptions, non-compliance with quality standards, or operational issues at vendor facilities could negatively affect brand reputation and financial health. The top 10 vendors alone contributed 79.54%, 76.99%, and 73.47% of total revenues in FY25, FY24, and FY23.

5. Regional Concentration Risk
A significant share of revenue comes from 10 states, accounting for 85.83%, 84.56%, and 87.96% of total revenue across FY25, FY24, and FY23. Geographical concentration increases exposure to regional market shifts, economic changes, or heightened competition from local players with stronger market familiarity.

6. Warehouse Location Risk
All warehouses are located in Delhi, making operations vulnerable to regional disruptions such as natural disasters, civil unrest, policy changes, or logistical challenges. Any adverse development in this area could disrupt inventory flow and product delivery.

Marc Loire Fashions Limited faces several operational and strategic risks, primarily related to vendor dependency, regional concentration, procurement delays, and supply chain disruptions. These factors could affect business continuity, financial performance, and the ability to scale operations efficiently.

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