Phoenix Overseas IPO Review - Issue Date, Price, GMP, Subscription, Allotment, Lot Size, and Details

About Phoenix Overseas Limited

Phoenix Overseas Limited is recognized as Three Star Export house by the Ministry of Commerce and Industry, Govt. of India on October 01, 2023 and this recognition is valid for a period of 5 (Five) years. The group has always believed strongly in the concept of collaborative growth which leads to a business conglomerate dealing in various sectors, which include export of agricultural produce and commodities, manufacturing/exporting jute bags (www.bagsindia.com), purses, wallets, belts, and maintaining a multipurpose cold storage, with potato cold store. With the commitment to provide quality and competitive pricing, the group is constantly moving up the import export ladder of the global market.

The Company is engaged into trading and marketing of animal feeds and agricultural produce and commodities such as corn, oil cakes, spices like dry red chilies, coriander, cumin seeds, food grains like rice, wheat, corn, sorghum and tea, pulses and agricultural feed like soya bean meal and rice bran de-oiled cake. They have been engaged in import lentils, black urad dal and tur dal in India in bulk quantities. Their major exports are to Bangladesh among other Asian Countries. They are B2B traders, dealing majorly in corn / maize and oil cakes. They maintain stocks and distribute them to different institutional parties like manufacturers, exporters, etc. in bulk quantities. The Company has developed business strategy to switch over exports/imports from one commodity to another with change in demand or inconsistency in pricing for any commodity during any season. The Company is also engaged in manufacturing of bags for men and women made of jute, cotton, canvas, and leather as well as various other fashion accessories for buyers based in European Countries like France, Italy, Germany, UAE and also in Australia. The company’s manufacturing facility is situated at Sodhpur, Kolkata. 

AGRICULTURE EXPORT INDUSTRY
The agriculture sector is the largest source of livelihood in India. The country is one of the largest producers of agriculture and food products in the world. In 2022-23, India’s agriculture sector growth rate was estimated to be at 3.5% and it was 3.0% in 2021-22. The gross value added (GVA) in agriculture and allied activities grew a targeted 4% for 2022-23. The country produces many crops and food grains such as rice, wheat, pulses, oilseeds, coffee, jute, sugarcane, tea, tobacco, groundnuts, dairy products, fruits, etc.

During 2021-22, India’s tea production stood at 1,344.40 million kg. Coffee production during the same period was 3,420 lakh tonnes, a 2.39% YoY increase. Tea production during April-August 2023 stood at 691.44 million kg. During 2021-22, oilseeds production in India crossed the estimated 37.15 million tonnes while other products such as rice, wheat, maize, pulses, mustard, and sugarcane reached a record high production.

Andhra Pradesh, Karnataka and Chhattisgarh. Most of the wheat produced in the country comes from Uttar Pradesh, Punjab, Haryana, Madhya Pradesh, Rajasthan, Bihar, and Gujarat. Uttar Pradesh is the largest producer of sugarcane in India contributing about 48%, followed by Maharashtra and Karnataka at 23% and 9% of the total production respectively.

India is one of the largest agricultural product exporters in the world. In April-August 2023, the overall value of export of agricultural products stood at US$ 19.74 billion as against US$ 22.72 billion over the same period of the last fiscal. In 2022- 23, the agricultural exports from India stood at US$ 52.50 billion. During 2021-22, the country recorded US$ 50.2 billion in total agriculture exports with a 20% increase from US$ 41.3 billion in 2020-21. India’s agriculture sector primarily exports agri & allied products, marine products, plantation, and textile & allied products. Agri & allied products exports were valued at US$ 37.3 billion, recording a growth of 17% over 2020-21. 

In 2022-23, rice exports from India were valued at US$ 11.14 billion, as against US$ 9.67 billion in 2021-22, registering a growth of 15.22%. Rice is the largest exported agricultural product from India and contributed to more than 19% of the total agriculture exports during the year 2021-22. Sugar, spices, and buffalo meat were among the largest exported products with the contribution of 9%, 8% and 7% to 2021-22 agriculture exports, respectively. Wheat exports were valued at US$ 2.1 billion in 2021-22 after recording significant growth over exports of US$ 568 million in 2020-21. Coffee exports from India jumped by 1.66% to 4 lakh tonnes in 2022, on the rise in instant coffee exports and re-exports. Coffee exports from India were valued at US$ 1.14 billion in 2022-23 and US$ 451.94 during April-July 2023-24. Higher exports of marine products, at US$ 8.07 billion in 2022-23, are benefitting farmers in the coastal states of West Bengal, Andhra Pradesh, Odisha, Tamil Nadu, Kerala, Maharashtra and Gujarat.

The government’s commitment to increasing farmers‟ income can be seen through the significant rise witnessed in Agriexports by giving thrust on boosting exports. Various initiatives taken by the government through APEDA such as organizing B2B exhibitions in different countries, and exploring new potential markets through product-specific and general marketing campaigns have worked as catalysts for the growth of exports. The government of India has created a product matrix for 50 agricultural products with strong export potential and recognized 220 labs to provide services of testing a wide range of products to enable exporters across India.

The largest importers of India’s agricultural products, as of 2022-23, were the USA, China, Bangladesh, UAE, Vietnam, Saudi Arabia, Indonesia, and Malaysia. The other importing countries were Iran and Thailand. During 2022-23, the USA was the largest importer of Indian agricultural products at US$ 5.04 billion with a share of 9.61% of the total exports. The USA and China were the major importers of India’s marine products.
The government of India is keen to organize virtual buyer-seller meets (V-BSM) on agricultural and food products with the major importing countries across the world to promote geographical indications (GI) registered with agricultural and processed food products in India. So far 17 V-BSMs have been organized with Kuwait, Indonesia, Switzerland, Belgium, and Iran. Similar programs have been organized for Canada (Organic products), UAE & USA (GI products), Germany, South Africa, Australia, Thailand, Oman, Bhutan, Azerbaijan, and Qatar.

The government has set up thirteen Agri-Cells in Indian embassies in Vietnam, USA, Bangladesh, Nepal, UAE, Iran, Saudi Arabia, Malaysia, Indonesia, Singapore, China, Japan, and Argentina to provide inputs on a real-time basis to improve Indian exports at these destinations by promoting trade, tourism, technology, and investment goals.

THE COLD STORAGE INDUSTRY
The India Cold Chain Logistics Market size is estimated at USD 11.64 billion in 2024, and is expected to reach USD 18.19 billion by 2029, growing at a CAGR of 9.72% during the forecast period (2024-2029). The rising demand for perishable goods has been propelling market growth. Due to a shift in consumer behavior, e-commerce and online pharmaceutical shopping are driving the market.

The Indian cold chain industry is still in its infancy, making it one of the most promising fields in the cold chain warehousing and logistics industry. India is on track to become the world's fifth-largest economy by 2027. As a well-established key player in the global market, investment in India's supply chain infrastructure is expected to rise year on year. Fortunately, the Indian government is a driving force in developing the cold chain industry, and it encourages private participation through various subsidy schemes and grants. The Ministry of Food Processing Industries (MoFPI) launched a program dedicated to cold chain, value addition, and preservation infrastructure.

India is the world's largest producer of milk and the second-largest producer of fruits and vegetables, and it produces a significant amount of seafood, meat, and poultry. However, due to the inexperienced cold chain supply, food and agricultural products are significantly lost. According to the Food and Agriculture Organization, approximately 1.3 billion tonnes of food are lost yearly, accounting for one-third of total food production. These losses are estimated to be between USD 8 and USD 15 billion annually. To avoid these issues, the cold chain sector must be developed. Aside from perishable food, the pharmaceutical industry is another critical sector that relies on a reliable cold supply chain network. 

Vaccine storage and transportation, life-saving drugs, and other pharma raw materials led to a robust and well-managed cold supply chain network. In December 2023, the Indian government is implementing various schemes for setting up cold storage for perishable horticultural produce, under which financial assistance will be available throughout the country. 

The agricultural sector is witnessing a paradigm shift with its cold chain infrastructure in the country. Aiming in the same direction, the Indian government is implementing various schemes for setting up cold storage for perishable horticultural produce, for which financial assistance is available throughout the country. The components are demand/entrepreneur driven, for which the government assists in the form of credit-linked subsidy, providing 35% of the project cost in general areas and 50% in hilly and scheduled areas through respective State Horticulture Missions (SHMs). The initiative is aimed at avoiding damage to agriculture and horticultural produce. Besides cold storage, financial assistance is also provided for setting up a pre-cooling unit, cold room, pack houses, integrated pack house, preservation unit, reefer transport, and ripening chamber under the Mission for Integrated Development of Horticulture (MIDH). 

According to the Food and Agriculture Organization, one-third, or around 1.3 billion tonnes, of all food produced annually is lost. These losses cost USD 8 to 15 billion annually, according to estimates. To prevent these issues, the cold chain industry must grow in India.

THE BAGS AND HANDBAGS INDUSTRY
The India handbags market size is projected to reach a value of USD 1.42 billion with a CAGR of 7.15% between 2022 and 2027. Handbags manufactured by esteemed global brands like Gucci, Chanel, Burberry, LVMH, and Hermès are crafted with a focus on superior-quality raw materials, contributing significantly to the realm of consumption. These luxury accessories reflect the intersection of economic growth and the principles of economics, leveraging premium materials such as jute and symbolizing the opulence found in the luxury goods of China. The production and popularity of handbags also play a role in stimulating government spending within the luxury fashion industry, fostering an environment where quality, craftsmanship, and economic aspects converge in the global marketplace. This market research and growth report includes key market drivers, trends, and challenges of the forecasted period.

The increasing demand for eco-friendly and sustainable bags is a key trend in the Indian - handbag market. It is harmful to individuals to tan traditional leather and causes an ecological imbalance. The demand for certain raw materials, such as eco and organic leather, cotton, and others, is growing in countries across the world, including India, for manufacturing.

The totes segment was the largest segment and was valued at USD 881.80 million in 2017. Increasing demand for tote bags among the working population, the growing demand for tote travel bags at airport retail outlets, the rising preference for affordable luxury tote bags, there has been a rise in the availability of personalized and customized tote bags, and the growing demand for tote bags among Millennials are the major factors expected to fuel the demand for tote bags as well as the growth of the segment during the forecast period.

PHOENIX OVERSEAS LIMITED COMPETITIVE STRENGTHS
1. Experienced management team with proven project management and implementation skills.
2. Strong presence in agro commodities trading segment
3. Long term relationship with clients and repeat business

PHOENIX OVERSEAS LIMITED STRATEGIES
1. Quality Assurance
2. Increase Geographical Presence
3. Improving operational efficiencies
4. Leveraging our Market skills and Relationships
5. Increasing the customer reach
6. Innovative and Marketing Method

PHOENIX OVERSEAS LIMITED RISK FACTORS & CONCERNS
1. Major exports of the Company are to Bangladesh and this expose them to higher degree of risk with constantly changing economic, regulatory and social conditions.
2. Failure of the Potato Crop in West Bengal State and more specifically in and around Malda District would severely affect their ability to generate revenues and hence adversely affect their results of operations and financial conditions.
3. Expansion into new business activities through setting up new subsidiaries of their company.
4. They benefit from certain export benefits from the Government of India, which if withdrawn or modified may have a significant impact on their results operations.
5. Their Import/Exports business activities are concentrated on one or more ports in India.
6. There are backward integration challenges in agricultural produce and commodities trading business.
7. The business could be adversely affected in case of technical failures of key utility infrastructure such as Power, Water, and Machinery Failure etc.

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