About Picture Post Studios Limited

Picturepost Studios Limited (“Company or Picturepost Studios or PPSL”) is a creative and innovative post-production Company specializing in film editing, Computer Generated Imagery (“CGI”), visual effects (“VFX”), video conversion, grading, film and Commercial mastering of channels and digital platforms. The Company was established in the year 2019 as a Limited Liability Partnership (“LLP”) under the name and style of “Prodace Solutions LLP”. Picturepost Studios, with a team of professionals, offer a wide range of services to cater to the diverse needs of the entertainment industry. They are one of the visual effects Company covering the entire spectrum of post- production requirements ranging from digital intermediates and visual effects to online editorials and operates as a studio, specializing in Films, Web series and advertisements, With a strong focus on high-end colour grading, motion design, visual effects, and online editing. They push creative boundaries and embrace innovation. Their commitment to delivering cutting-edge solutions and adapt to evolving technologies has propelled them to rapid success. They specialize in creating visual experiences that captive audience around the world.

Post-production is a part of the process of filmmaking, video production and photography. Post-production includes all stages of production occurring after principal photography or recording individual program segments. Their studio has required equipment, software, and skilled professionals to enhance the quality of the footage and bring the Director's vision to life. They ensure that the final product meets industry standards and effectively communicates the intended message to the audience. Overall, post-production studios play a vital role in transforming raw footage into a polished, professional film or video project. Their services portfolio allows Producers, Directors and Filmmakers to build bespoke addressing disparate aspects of advertisements or films for end viewers.

They offer following services under post production activities: 
➢ Offline Editing Services 
➢ Computer Generated Imagery (“CGI”) 
➢ Mastering and Quality Check 
➢ Visual Effects (VFX) 
➢ Color Grading 
➢ Creative Editorial

Visual effects (VFX) are the process of creating or manipulating any kind of imagery that does not physically exist in the real world. These things are not present during the shooting of the film. VFX involves the integration of the actual footage and the manipulated imagery to create realistic-looking environments. Most of the time these environments or scenes are either too dangerous to shoot or these worlds just don’t exist.

INDIAN MEDIA AND ENTERTAINMENT INDUSTRY
The Indian Media and Entertainment (M&E) industry is a sunrise sector for the economy and is making significant strides. The increasing availability of fast and cheap internet, rising incomes, and increasing purchases of consumer durables have significantly aided the industry. India’s media and entertainment industry are unique as compared to other markets. The industry is well known for its extremely high volumes and rising Average Revenue Per User (ARPU). 

This significantly aided the country’s industry and made India leading in terms of digital adoption and provided companies with uninterrupted rich data to understand their customers better. India has also experienced growing opportunities in the VFX sector as the focus shifted globally to India as a preferred content creator. 

Proving its resilience to the world, Indian M&E industry is on the cusp of a strong phase of growth, backed by rising consumer demand and improving advertising revenue. According to a FICCI-EY report, the advertising to GDP ratio is expected to reach 0.4% by 2025 from 0.38% in 2019.

The Indian M&E industry is on an impressive growth path. The industry is expected to grow at a much faster rate than the global average rate. This can be majorly credited to rising incomes, increasing internet penetration and a growing push toward digital adoption. 

In the long run, growth is the M&E industry is expected in retail advertisement on the back of several players entering the food and beverages segment, E-commerce gaining more popularity in the country, and domestic companies testing out the waters. India’s rural regions are expected to be the next regions for growth. India has also gotten on board with 5G and is already planning for 6G well ahead of the future. This push towards digital adoption especially in the rural regions will provide advertisers and publishers with an immense opportunity to capture untapped markets and help grow India’s media and entertainment industry forward.

PICTURE POST STUDIOS LIMITED STRENGTHS 
1. Entrenched relationships with marquee Clients
2. Having enrolled as the trusted partners by Trusted Partner Network (“TPN”)
3. Proprietary technology platform that ensures scalability
4. Introduce Innovative techniques

PICTURE POST STUDIOS LIMITED STRATEGIES
1. Expand our Current Business Relationships
2. Leveraging our Market skills and Relationships
3. Continuous innovation
4. Focus on quality

PICTURE POST STUDIOS LIMITED RISK FACTORS & CONCERNS
1. The Company operates in a constantly evolving VFX market, which is subject to rapidly changing client's behaviour and tastes and depends on the acceptance of content by the audience through which the Company gains the longterm popularity of its name.
2. They operate in an industry which is highly sensitive with regards to maintenance of secrecy of the projects and its contents.
3. They depend on their relationships with production house and film directors and other industry participants to exploit their film content.
4. They derive a significant amount of revenue from the Post Production Services for Advertisement.
5. Intensified competition may restrict their ability to access content and/or talent.