About Prizor Viztech Limited

Prizor Viztech Limited is engaged in the business of providing security and surveillance solutions by offering comprehensive range of CCTV cameras which serves different verticals like retail, government, educational and infrastructure, among others. The Company in the year 2022 expanded its product portfolio by selling different sizes and features of televisions, touch panels and monitors manufactured by third parties under their brand name. They also provide services including video management software which provides surveillance feature to our customers in a single monitor and location.

PRIZOR has been constantly putting effort for establishing, implementing, maintaining and continually improving an information security management system and has been certified with ISO 9001:2008. The company’s complete product suite includes IP cameras, HD analog cameras, NVRs, DVRs, video management software, Time Attendance, Access control, Video door phone, Accessories etc.

PRIZOR products serve a diverse set of vertical markets that includes retail, banking and finance, transportation, education, commercial and government. They commit to provide the highest quality product with the latest technology to enable their customers to perform their business successfully. PRIZOR has been growing up as a total solution developer offering unique products.

PRIZOR products serve a diverse set of vertical markets that includes retail, banking and finance, transportation, education, commercial and government. They commit to provide the highest quality product with the latest technology to enable their customers to perform their business successfully. PRIZOR has been growing up as a total solution developer offering unique products.

PRIZOR has been in the manufacturing sector of IP surveillance products from more than a decade and has enriched our technological expertise with each passing phase and completion of projects. In addition, over the years we have established state-of-the-art infrastructure and brought on board an expert and qualified team of professionals to deliver world class solutions to our clientele across the globe.

PRIZOR is a sound manufacturer of conceptualization, optimization, performance and configuration. These four aspects are the cornerstone of their product suites. PRIZOR is committed to enhance the security and safety of people’s life and assets CCTV products. They also provide best quality OEM, its solutions and services. Their Registered Office, workshops and warehouses are strategically located in the city of Ahmedabad. 

INDIAN ELECTRONICS SYSTEM DESIGN & MANUFACTURING INDUSTRY
The Indian electronics system design and manufacturing (ESDM) sector is one of the fastest growing sectors in the economy and is witnessing a strong expansion in the country. The ESDM market in India is well known internationally for its potential for consumption and has experienced constant growth. Indian manufacturers are attracting the attention of multinational corporations due to shifting global landscapes in electronics design and manufacturing capabilities, as well as cost structures. Companies from all over the world are striving to develop local capacities in India not only to serve the domestic market but also to cater to international markets.

The Electronics System Design & Manufacturing (ESDM) industry includes electronic hardware products and components relating to information technology (IT), office automation, telecom, consumer electronics, aviation, aerospace, defence, solar photovoltaic, nano electronics and medical electronics. The industry also includes design-related activities such as product designing, chip designing, Very Large-Scale Integration (VLSI), board designing and embedded systems.

India witnessed a substantial spike in demand for electronic products in the last few years; this is mainly attributed to India’s position as second-largest mobile phone manufacturer worldwide and surge in internet penetration rate. The Government of India attributes high priority to electronics hardware manufacturing, as it is one of the crucial pillars of Make in India, Digital India, and Start-up India programs.

The Electronics System Design & Manufacturing (ESDM) sector plays a vital role in the government’s goal of generating US$ 1 trillion of economic value from the digital economy by 2025. With various government initiatives aiming to boost domestic manufacturing, India has already started witnessing initial movement with increased production and assembly activities across products such as mobile phones and other consumer electronics.

The Indian electronics manufacturing industry is projected to reach US$ 520 billion by 2025. The demand for electronic products is expected to rise to US$ 400 billion by 2025 from US$ 33 billion in FY20. Electronics market has witnessed a growth in demand with market size increasing from US$ 145 billion in FY16 to US$ 215 billion in FY19—the market witnessed a growth of 14% CAGR from 2016-19. Electronics system market is expected to witness 2.3x demand of its current size (FY19) to reach US$ 160 billion by FY25. The top products under the ESDM sector with the highest CAGR include IT/OA at 54%, followed by industrial electronics at 38% and automotive electronics at 10%.

In FY23, the imports of electronics goods stood at US$ 73.46 billion, whereas exports stood at US$ 22.68 billion. During April-October 2023, the imports of electronics goods stood at US$ 51.33 billion and exports stood at US$ 15.48 billion. Electronics design segment, growing at 20.1%, was 22% of the ESDM market size in FY19; it is anticipated to be 27% of the ESDM market size in FY25. India is one of the largest consumer electronics markets in the Asia Pacific Region and is home to considerable talent for electronic chip design and embedded software.

India has committed to reach US$ 300 billion worth of electronics manufacturing and exports of US$ 120 billion by 2025- 26. Major Government initiatives such as ‘Digital India’, ‘Make in India’ and supportive policies including a favourable FDI Policy for electronics manufacturing have simplified the process of setting up manufacturing units in India. India is the second fastest digitizing economy amongst the 17 leading economies of the world. The Government of India aims to make Electronics Goods amongst India’s 2-3 top-ranking exports by 2026. Electronics Goods exports are expected to increase from the projected US$ 15 billion in 2021-22 to US$ 120 billion by 2026.

Local electronics design and production are being positively influenced by ongoing domestic consumption, changing dynamics in the global supply chain, and a plethora of policy initiatives to assist indigenous manufacturing in the current period is most advantageous. The smooth implementation of new initiatives and the reversal of restrictive laws will go a long way toward boosting international business confidence in India's business environment and attracting manufacturing investments. In India, Sony, Samsung, LG Electronics, Panasonic, and other companies are the market leaders in the ESDM sector. Government efforts are concentrated on bridging the digital gap. Projects like "Digital India," "Smart Cities," "ePanchayats," "National Optical Fiber Network," etc. enhanced consumer demand for electronic goods around the nation. India's middle class is rapidly expanding, which has improved the affordability of electronics products. The demand for electronic goods has increased as consumers' preferences for products and devices with smart technology (like smart LED TVs) and inventive designs have changed and disposable incomes have increased. The personal disposable income in India increased at a CAGR of 15.6% between FY07 and FY11, which is directly correlated with consumers' desire to spend money on electronics. Fueled by strong policy support, huge investments by public and private stakeholders and a spike in demand for electronic products, the ESDM sector in India has bright prospects ahead of it and is predicted to reach US$ 220 billion by 2025, expanding at 16.1% CAGR between 2019-2025.

GOVERNMENT INITIATIVES :

The Government of India has adopted a few initiatives for the ESDM sector in the recent past, some of these are as follows:

• Union Budget 2023-24 has allocated Rs. 16,549 crore (US$ 2 billion) for the Ministry of Electronics and Information Technology, which is nearly 40% higher on year. The budget for FY23 had allocated Rs. 14,300 crore (US$ 1.73 billion) for the IT ministry.
• The Government attaches high priority to electronics hardware manufacturing, and it is one of the important pillars of both the “Make in India” and “Digital India” programmes of the Government of India.
• The National Policy on Electronics (NPE) 2019 envisions to position India as a global hub for ESDM by encouraging and driving capabilities in the Country for developing core components, including chipsets and by creating an enabling environment for the industry to compete globally.
• As per the Union Budget 2022-23, the Ministry of Electronics and Information Technology (MeitY) has been allocated Rs. 14,300 crore (US$ 1.85 billion). In the allocated budget, revenue expenditure allocation is Rs. 13,911.99 crore (US$ 1.8 billion) and capital expenditure allocation is Rs. 388.01 crore (US$ 50.4 million).
• Ministry of Electronics & Information Technology (MeitY) has announced a “Scheme for Promotion of Semiconductor Eco-System” in India with a massive outlay of Rs. 76,000 crore (US$ 9.48 billion) in 2022.
• Under the production-linked incentive (PLI) scheme for IT Hardware Products, the Ministry of Electronics and Information Technology has approved 14 qualified applicants. To manufacture these products in India, the government will offer incentives of US$ 983.76 million over the next four years. In this duration, production worth US$ 21.62 billion and exports of US$ 8.06 billion are expected.
• In May 2021, the cabinet, chaired by Prime Minister Mr. Narendra Modi, approved a proposal by the Department of Heavy Industries and Public Enterprises to implement the production-linked incentive (PLI) scheme 'National Programme on Advanced Chemistry Cell (ACC) Battery Storage’ to achieve manufacturing capacity of 50 GWh (Giga Watt Hour) of ACC and 5 GWh of ‘Niche’ ACC, with an outlay of Rs. 18,100 crore (US$ 2.47 billion).
• A fund of Rs. 3.2 crore (US$ 433.46 thousand) for three years has been approved by the Department of Electronics, IT, BT, Science & Technology.
• Under the PLI scheme for IT Hardware, the approved enterprises are estimated to manufacture equipment worth >US$ 21.62 billion over the next four years. Of the total production, foreign companies have suggested production worth US$ 11.38 billion, whereas domestic enterprises have planned a production of US$ 10.20 billion.

PRIZOR VIZTECH LIMITED STRENGTHS
1. Wide product portfolio having applications across industry verticals
2. Well established relationship with clients
3. High standard of product quality
4. Leveraging the experience of their Promoters and Directors
5. Strong Marketing Practices

PRIZOR VIZTECH LIMITED STRATEGIES
1. Setting up of Display Centre for brand awareness
2. Strengthen relationships with their existing customers and expand customer base
3. Continuing innovation and strengthening the R&D capacity
4. Focus on dealing in quality standard products

PRIZOR VIZTECH LIMITED RISK FACTORS & CONCERNS
1. They are highly dependent on certain key customers for a substantial portion of their revenues.
2. They generate a substantial portion of revenue from the region of Gujarat.
3. Their revenue from sale of CCTV contribute significantly to their revenue from operation.
4. The Company is dependent on the continuing operation of its manufacturing facilities.
5. They have not yet placed orders in relation to the funding Capital Expenditure towards setting up of Display Centre and Inventory Storage in Ahmedabad.
6. Their trading activities are exposed to fluctuations in the prices of traded goods.
7. The Company has limited storage capacity which can result in stock out cost and loss of customer.
8. The Company has limited space for our display centre.