About Sacheerome Limited
Business Overview
Sacheerome is engaged in the creation and manufacturing of Fragrances and Flavours, serving the B2B segment in both food and non-food FMCG categories across India and international markets. Fragrances and flavours are key drivers of consumer preferences and brand loyalty, enhancing the sensory and olfactory experience of FMCG products.
The company's Fragrances are used in a wide range of industries, including Personal Care & Wash, Body Care, Hair Care & Wash, Fabric Care, Home Care, Baby Care, Fine Fragrance, Air Care, Pet Care, Men’s Grooming, and Hygiene & Wellness. The Flavours cater to Beverages, Bakery, Confectionery, Dairy, Health & Nutrition, Oral Care, Shisha, Meat Products, Dry Flavours, and Seasonings.
A dedicated consumer insight and market research team enables delivery of tailored solutions aligned with market trends and client needs. Continuous research and innovation drive product development.
All products comply with global standards, including IFRA, EU regulations, FSSAI, and FEMA, and the company holds ISO 9001:2015 certification. Sacheerome is also a member of Chemexcil and the Fragrances & Flavours Association of India (FAFAI). As on the date of 31st March, 2025 the company have 158 employees on roll. The Bankers to the company are Kotak Mahindra Bank Limited and HDFC Bank Limited.
Industry Analysis
Indian Fragrances Market
The Indian fragrance market is projected to grow at a CAGR of 14.50% between 2024 and 2032, fueled by rising disposable incomes, greater emphasis on personal grooming, and the widespread adoption of global beauty trends via social media. India’s longstanding olfactory traditions, including the use of incense, aromatherapy, and ittar, continue to influence modern preferences.
The demand for natural and organic fragrances is on the rise as consumers seek healthier alternatives to synthetic products. Other key growth drivers include e-commerce expansion, celebrity endorsements, and Western fashion influences. Fragrances have become an everyday grooming essential, especially among millennials, who form a large part of India’s consumer demographic.
Indian Flavours Market: Key Drivers & Emerging Trends
India’s flavours market is witnessing strong growth, largely driven by the booming food processing industry and rising demand for packaged and ready-to-eat foods. According to IMARC Group, the market was valued at INR 4,287 crore in 2023 and is expected to reach INR 8,100 crore by 2032, expanding at a CAGR of 7.1%.
Key contributing factors include the growing use of flavouring agents in bakery products, confectionery, beverages, smoothies, and energy drinks. Rapid urbanization and increasing popularity of Western diets are further propelling demand. The rise of processed and shelf-stable foods—like noodles, soups, cake mixes, and ready-to-drink beverages—is particularly significant among millennial consumers.
Additionally, regulations by FSSAI mandating higher quality standards are reinforcing market confidence. A notable shift towards natural flavouring agents is underway, driven by heightened health consciousness. According to Grand View Research, India’s natural flavours segment is expected to grow at a CAGR of 8.2% from 2023 to 2030.
The growth of quick-service restaurants (QSRs) and café culture is also spurring demand for diverse and innovative flavour profiles. Government-led initiatives like CSIR-CIMAP’s Aroma Mission, Aroma Park in Uttarakhand, and the Purple Revolution in Jammu & Kashmir are boosting the cultivation of aromatic ingredients, generating rural employment and promoting sustainable industry practices.
Conclusion
India's flavours and fragrances industry is poised for sustained growth, driven by consumer demand for natural, premium, and sustainable products. Shifting lifestyle habits, digital influence, and proactive government support present significant opportunities for businesses to innovate and meet the evolving tastes of modern Indian consumers.
Business Strengths
1. Strong Research & Development Capability
A highly experienced in-house team of trained perfumers and flavourists, backed by Fragrance & Flavour design experts, marketing intelligence, and quality assurance, ensures the creation of distinctive olfactory and flavour profiles aligned with client requirements.
2. Application & Evaluation Facility
Includes expert fragrance design managers, formulation technologists, and on-call specialists. Facilities include an in-house application lab, odour-controlled evaluation chambers, and advanced equipment for shelf-life, stability, and rapid age testing.
3. Experienced Promoters and Management
Led by a seasoned leadership team:
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Mr. Manoj Arora – 40 years of experience
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Mrs. Alka Arora – 26+ years
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Mr. Dhruv Arora – 14 years
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Ms. Indu Agrawal – 26 years
4. Advanced Quality Control and Regulatory Compliance
Equipped with state-of-the-art instruments including GC, GCMS, HS-GCMS, and other precision tools. Adheres to global standards including IFRA, FEMA, EU, ISO 9001:2015, ensuring comprehensive testing from raw materials to final dispatch.
5. Efficient Sales and Marketing
A globally focused marketing team drives brand visibility through:
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Consumer engagement workshops
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Content and email marketing
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Social media campaigns
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Participation in domestic and international exhibitions
6. State-of-the-Art Manufacturing Facility
Located in Okhla Industrial Area, New Delhi, the plant uses robotic production technology imported from Europe. Capable of handling batch sizes from 10 gm to 10 MT, with SS316 temperature-controlled storage and nitrogen-filled vessels for ingredient integrity.
7. Robust Global Raw Material Sourcing
Strong procurement network ensures high-quality ingredients at competitive rates, enabling an efficient supply chain and timely deliveries. Major raw materials in FY 2023–24 were sourced from Indian importers and manufacturers.
8. Focus on New Technologies
Ongoing innovation in fragrance delivery systems, including proprietary technologies like Sach/Maxicaps, Sach/Veda, Sach/Odocon, and Sach/Booster, ensures a differentiated and enhanced consumer experience.
Business Strategies
1. Manufacturing Capacity Expansion
A capital investment of up to ₹13,79,213.59 thousand is allocated for expanding production capabilities. This is being funded through issue proceeds, internal accruals, and bank borrowings to support future growth and efficiency.
2. Strengthening Innovation Platform
Innovation remains central to Sacheerome’s strategy, with enhanced collaboration between R&D and Sales & Marketing teams to develop cutting-edge products. The goal is to continuously expand the product portfolio and maintain a competitive edge in the FMCG sector.
3. Expansion of R&D for Middle East Markets
A focused initiative involves expanding research and sales operations to cater to the Gulf Cooperation Council (GCC) region, supported by a highly experienced R&D team and dedicated sales professionals.
Business Risk Factors and Concerns
1. Regulatory Compliance Costs
Increasingly stringent global regulations in food, cosmetic ingredients, and FMCG sectors may lead to higher compliance costs, potentially impacting profitability and operations.
2. Geographical Concentration Risk
A significant concentration of sales in Uttar Pradesh makes the business vulnerable to regional disruptions—including economic, political, environmental, or competitive changes—which could adversely affect operations and cash flows.
3. Talent Dependency
Operations rely on a limited pool of specialized talent such as perfumers and flavourists. The departure of key employees could pose challenges; however, collaborative workflows and succession planning help mitigate knowledge loss and maintain continuity.
4. Customer Concentration Risk
A large portion of revenue is dependent on a few key customers—with the top five contributing 49.26% (FY25), 45.08% (FY24), and 45.90% (FY23). The absence of firm commitments increases the risk of order reduction, cancellation, or loss of customers, potentially affecting revenues, operations, and financial stability.
Sacheerome faces potential challenges due to stringent regulatory changes, regional revenue concentration, dependence on niche talent, and heavy reliance on key customers. These factors, if not proactively managed, could adversely impact the company's financial health and operational stability.
