BUSINESS OVERVIEW
Studio LSD (Laxmi Saraswati and Durga) is a multimedia production house specializing in original and captivating stories, collaborating with top film and television industry artists. The company is involved in every stage of the content-making process—from concept to distribution, including financing, casting, location scouting, set creation, budgeting, production, and post-production.
Renowned in the television industry for soap opera content, the company has consistently delivered quality television programs across multiple channels, crafting engaging narratives that resonate with diverse audiences. Operating as a full-fledged production house, it develops a broad range of concepts in collaboration with skilled creative teams and scriptwriters.
Founded by Prateek Sharma and Parth Shah, the company produces modern concepts across genres while preserving the essence of episodic storytelling, appealing to both traditional and modern viewers.
Vision & Mission
The company follows a collaborative approach, engaging closely with clients to understand and fulfill audience needs. The mission is to create quality, engaging content for television and OTT platforms, delivering compelling storytelling and innovative productions while ensuring value creation in every project.
Services
Concept Development – Creation of original television show ideas blending modern appeal with traditional roots.
Scriptwriting & Screenplay – Development of detailed scripts aligned with audience and client expectations.
Line Production – End-to-end production management, including casting, set design, and filming.
Post-Production – Editing, sound design, VFX, and color grading with high creative standards.
Distribution & Marketing – Leveraging industry networks for optimal reach and audience engagement.
Customized Solutions – Tailored services for dramas, reality shows, and special event programming.
Business Model
Studio LSD operates under two primary models:
Commission-Based Structure
Broadcasters/OTT platforms commission content.
Pre-approved concepts, fixed budgets, and per-episode payments.
IP rights remain with the broadcaster; revenue is fixed.
IP Ownership Model
Company retains content ownership, producing content independently.
Revenue from licensing, syndication, merchandising, brand collaborations, and digital monetization.
Requires higher investment but enables long-term revenue generation.
Historically, the company has operated under the commission-based model but is actively expanding into IP ownership, with three original songs already produced.
Key Business Elements
Content Innovation & Development – Focus on originality and creativity to stand out in a competitive market.
Content Registration & Channel Partnerships – Protecting ideas and securing partnerships with broadcasters.
Strategic Collaborations – Working with talented artists, writers, and industry professionals.
Revenue Generation – Per-episode production fees and new IP monetization opportunities.
Cost Management – Efficient budget control through strategic planning and resource allocation.
Audience Engagement – Tailoring content to viewer preferences through research and feedback.
Technology Integration – Investment in modern equipment and digital tools.
Sustainable Growth – Long-term stakeholder relationships and ethical business practices.
Operational Workflow
Idea Development – Partnering with writers, storytellers, and creators.
Content Registration – Securing proprietary rights.
Client Engagement – Pitching to broadcasters/OTT platforms.
Content Approval – Negotiating storyline, audience, and creative direction.
Budget Agreement – Aligning costs with production requirements.
Production – Optimized planning and execution.
Broadcasting – Integrating into channel programming schedules.
Payment Processing – Releasing final payments post-telecast as per contractual terms.
As on the date of March 31, 2025, the company have 16 employees. The Banker to the company is HDFC Bank Limited.
INDUSTRY ANALYSIS
Indian Media & Entertainment Industry – Overview
The Indian Media & Entertainment (M&E) industry is one of the fastest-growing sectors in the economy, benefiting from rising incomes, increasing digital penetration, and higher consumer durable purchases. Known for its massive audience base and rapidly growing Average Revenue Per User (ARPU), India’s M&E sector is uniquely positioned compared to global markets.
The availability of affordable high-speed internet has propelled India into a global leader in digital adoption, enabling companies to gather rich consumer data and deliver targeted experiences. VFX and content creation have also emerged as strong opportunities, as global demand increasingly shifts to India.
According to a FICCI-EY report, India’s advertising-to-GDP ratio is projected to increase to 0.4% by 2025, up from 0.38% in 2019, reflecting a healthy growth trend driven by rising consumer demand and improving advertising revenues.
Digital & OTT Growth
Digital Media revenue in India is expected to reach US$ 10.07 million in 2024.
Original content demand rose to over 3,000 hours in 2023, compared to 1,187 hours in 2020.
By 2025, 600–650 million Indians will consume short-form videos, with average daily watch time of 55–60 minutes.
Regional language consumption on OTT platforms will surpass Hindi by 2025.
The OTT segment is forecast to grow at a 14.1% CAGR, reaching Rs. 21,032 crore (US$ 2.55 billion) by 2026, with subscription services contributing 95% of revenues.
India’s OTT audience stands at 481.1 million users, representing 34% penetration.
Broadcasting Market Highlights
Interim Budget 2024–25 allocation for the Ministry of Information & Broadcasting: Rs. 4,342.55 crore (US$ 523.20 million).
Prasar Bharati received Rs. 2,808.36 crore (US$ 338.36 million) in FY23.
Budget allocations for other autonomous bodies:
Press Council of India – Rs. 27 crore
FTII – Rs. 55.39 crore
IIMC – Rs. 52 crore
Key Advantages Driving Growth
1. Higher Investments
FDI inflows in the information & broadcasting sector reached US$ 10.91 billion between April 2000–Dec 2023.
Government allocations to the sector remain strong, supporting infrastructure and content development.
2. Robust Demand
M&E industry revenues are projected to grow 9.7% annually to US$ 73.6 billion by 2027.
Internet users expected to reach 900 million by 2025, up from ~622 million in 2020.
AVoD market set to grow at 24% CAGR to reach US$ 2.6 billion by 2025.
3. Attractive Opportunities
Indian video OTT market will grow from US$ 1.8 billion in 2022 to US$ 3.5 billion by 2027.
Mobile gaming market projected to touch US$ 7 billion by 2025.
TV remains the largest segment, with a 7% CAGR reaching Rs. 84,700 crore in 2023.
4. Policy Support
IT Rules 2021 introduced a three-tier grievance redressal mechanism for digital media and OTT.
FDI limit increased to 100% in several sub-sectors.
In Feb 2024, the Union Cabinet approved spectrum auctions worth US$ 11.60 billion.
Industry Growth Outlook
M&E sector expected to grow 10.2% in 2024 to Rs. 2,55,000 crore (US$ 30.8 billion), reaching Rs. 3.08 trillion (US$ 37.2 billion) by 2026.
Posted 19.9% growth in 2022, crossing Rs. 2 lakh crore for the first time.
Television will contribute 40% of market share in 2024, followed by print (13%), digital ads (12%), cinema (9%), OTT & gaming (8%).
Television – Still a Strong Performer
TV market stood at US$ 8.14 billion in 2023, expected to reach US$ 9.23 billion by 2026.
TV advertising projected to hit Rs. 33,000 crore by 2024.
Disney Star holds exclusive broadcast rights for IPL 2023–2027.
Rising Online Video Subscriptions
SVOD subscriptions in India reached 130.2 million in 2022, up from 110.5 million in 2021.
Disney+ Hotstar leads with 50% market share, followed by Eros Now (24%) and Amazon Prime Video (9%).
Strategic telco and pay-TV bundling driving subscriber growth.
By 2030, the OTT industry could be worth US$ 15 billion.
Income and Lifestyle Factors
Rising per capita income (projected to reach US$ 3,000 by 2025) is expanding the middle class and discretionary spending.
Growth in ticketed events, live shows, and brand launches further supports the sector.
Subscription revenues and value-added services now complement advertising as key revenue streams.
Increasing FDI Inflows
FDI limit raised to 100% in key segments, attracting global players.
Radio FM FDI limit increased from 26% to 49%.
Specific investment caps for newspapers, foreign magazine editions, and scientific publications maintained.
India is actively engaging in international broadcasting collaborations, such as the Prasar Bharati–PSM (Maldives) partnership in 2021.
BUSINESS STRENGTHS
1. Creative Quality
Innovative and captivating storytelling, consistently delivering original and engaging content across genres, resonating with audiences and standing apart from competitors.
2. Comprehensive Production Capabilities
End-to-end in-house production, from concept to final delivery, ensuring greater control over quality, timelines, and budgets compared to competitors who outsource.
3. Adaptability and Innovation
Integration of emerging technologies such as VR, AR, and AI to enhance storytelling and production techniques, staying aligned with market trends.
4. Diverse Content Portfolio
A wide range of content including episodic dramas, reality shows, and special events, catering to varied audience preferences and reducing genre-specific risks.
5. Strategic Partnerships
Collaborations with leading artists, celebrities, and production houses, expanding market reach and strengthening creative capabilities.
6. Strong Industry Reputation
Proven track record and established relationships with major broadcasters and streaming platforms, attracting top-tier talent and securing valuable contracts and distribution deals.
BUSINESS STRATEGIES
1. Creative Excellence – Differentiates through high-quality, innovative content driven by a culture of creativity.
2. Technology Leadership – Utilizes advanced VFX, AI, and immersive video technologies to deliver cutting-edge media solutions.
3. Audience-Centric Focus – Tailors services and production processes to meet specific audience needs and ensure satisfaction.
4. Brand Development – Builds a strong industry presence through portfolio showcasing, event participation, and digital marketing.
5. Sustainability & Ethics – Implements eco-friendly practices, promotes diversity and inclusion, and supports community initiatives.
6. Continuous Adaptation – Encourages ongoing learning and quick adaptation to emerging industry trends.
7. Digital Expansion – Strengthens presence in digital content platforms using modern distribution and monetization models.
BUSINESS RISK FACTORS & CONCERNS
1. High Customer Concentration Risk
The business relies heavily on a limited number of customers. Any loss of these clients or a significant reduction in contract awards could negatively impact revenue and operations.
2. Dependence on Key Contracts
A substantial share of operational revenue comes from select customers. A decline in business from these clients poses a direct threat to financial performance.
3. Impact of Contract Reductions
Reduced contract volumes or cancellations from major customers can lead to operational disruptions and financial instability.
4. Vulnerability to Customer Decisions
The company’s performance is significantly influenced by the procurement and project decisions of a small set of clients.
5. Concentration Across End-Use Industries
Despite maintaining long-term relationships across various industries, the revenue base remains concentrated among a few dominant clients.
Summary:
Studio LSD Company’s financial health is highly sensitive to a small group of customers, making it vulnerable to contract losses, reductions, or changes in procurement strategies. While strong relationships exist across industries, the concentrated revenue base increases exposure to business volatility.
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