A leading global travel distribution platform, facilitating seamless transactions between suppliers such as hotels, airlines, car rentals, and transfer providers, and buyers comprising retail agencies, independent advisors, tour operators, and online travel companies. Operating in over 100 countries, the company offers a comprehensive inventory tailored to customer needs, supporting various currencies and providing forex assistance. It has two-sided technology platform that simplifies travel business, allowing suppliers to market inventory and set prices while offering buyers an integrated, multi-currency, and multi-lingual solution for booking worldwide travel. The company has a revenue model including B2B Rate and Commission, optimizing transactions, applying mark-ups or receiving commissions to facilitate efficient travel transactions for both suppliers and buyers.
In 2023, the travel and tourism industry exhibited a robust recovery, with a notable 18.2% year-on-year growth from 2022, reaching a value of US$ 1.9 trillion. Forecasts suggest continued expansion at a compound annual growth rate (CAGR) of 8.2%, poised to reach US$ 2.6 trillion by 2027. Traditionally, seasoned travelers favored developed destinations like the USA and Europe.
However, a rising trend sees first-time travelers seeking unique experiences such as the northern lights and the seven wonders. Generation Z's influence, notably on social media platforms, shapes travel preferences towards 'insta-worthy' destinations. Both supplier and buyer landscapes remain highly fragmented, with a vast number of independent entities in the market, indicating persistent market frictions amid growth opportunities.
The landscape of both, Suppliers and Buyers is highly fragmented. There are about 3.5 - 4 million hotels estimated globally of which only 1.2% are affiliated to top 10 global or regional hotel chains in the world. Fragmentation is even more prevalent in ancillary segments such as car transfers and sightseeing, with only a few large chains and several individual Suppliers.
On the buyer side, globally there are 1.5 - 2 million estimated number of Buyers to whom customers reach out depending upon their needs. Further, the largest OTA serves less than 1.5% of the global travel market and the top 10 OTAs put together serve approximately 4% of the US$ 1.9 trillion global travel market.
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