About Umiya Mobile Limited

BUSINESS OVERVIEW

Umiya Mobile Limited, established in 2012, is a leading player in the multi-brand retail sector, specializing in smartphones, mobile accessories, and consumer durable electronics. The company offers a wide product range from global brands, including Apple, Samsung, Realme, Xiaomi, Oppo, Vivo, Motorola, Google Pixel, and Infinix, along with electronics such as Smart TVs, Air Conditioners, Refrigerators, and Coolers from brands like Sony, LG, Panasonic, and Godrej.

The company operates 149 stores in Gujarat, 69 stores in Maharashtra, and stores in the Union Territory of Dadra and Nagar Haveli and Daman and Diu, ensuring strong regional presence and customer accessibility.

To enhance affordability, credit/EMI facilities are provided through partnerships with leading banks and financial institutions, making high-quality electronics more accessible to a broader customer base.

After-sales services for mobiles and electronics are offered through owned stores and retail outlets, with manufacturer warranties ensuring free replacements or servicing in case of defects via a streamlined supplier support system.

The company is led by an experienced management team with deep expertise in retail. Promoters Mr. Jadwani Kishorbhai Premjibhai, Mr. Jadvani Girishkumar Premjibhai, and Mr. Vijesh Premjibhai Patel—each with over 12 years of industry experience—are the founders and strategic visionaries behind the company’s growth.

Business strength is rooted in their focus on process improvements, scalable operations, and the ability to leverage customer relationships for sustained expansion. Their combined experience in sales, marketing, finance, and regulatory affairs positions the company to effectively tap into current and emerging market opportunities.

As on March 31, 2025 the company have around 127 personnel on the payroll to look after the day-to-day business operations, administrative, secretarial, legal and accounting functions in accordance with their respective designated duties. The Banker to the company is HDFC Bank Limited.

INDUSTRY ANALYSIS

Indian Electronics Industry: A Rapidly Evolving Powerhouse

The electronics industry is currently the world’s largest and fastest-growing sector, permeating nearly every segment of the global economy. In India, this sector has witnessed a major transformation, driven by strong government support and an ambitious push toward domestic manufacturing. The Government of India has launched several initiatives—including Make in India, Digital India, and the National Policy on Electronics (NPE) 2019—to promote self-reliance and bolster the electronics ecosystem across the entire Electronics System Design and Manufacturing (ESDM) value chain.

India’s electronics production has reached approximately US$ 90 billion, while exports have surged to US$ 23 billion, showcasing significant progress in a traditionally import-heavy sector.

Policy Support and Government Initiatives

To strengthen the industry, the government has rolled out several enabling policies and incentive schemes, such as:

• Electronics Development Fund (EDF)

• Modified Special Incentive Package Scheme (MSIPS)

• Phased Manufacturing Programme (PMP)

• Preferential Market Access (PMA)

• Rationalized duty structures

The NPE 2019 sets a target of US$ 400 billion in domestic electronics manufacturing by 2025, alongside the creation of clusters, job generation for over 10 million people, and a projected annual growth rate of 32%.

Mobile Manufacturing Revolution

India has rapidly ascended to become the second-largest mobile phone manufacturer globally. From just two mobile phone manufacturing units in 2014, the number has grown to over 200 units. Domestic production now satisfies 97% of India’s mobile phone demand, a significant leap from 90% import dependency in 2014.

Industry Contribution and Investment

The electronics sector currently contributes around 3.4% to India’s GDP. The government has pledged nearly US$ 17 billion over the next six years through various schemes aimed at expanding the industry. Additionally, efforts to create an investor-friendly environment—including 100% FDI under the automatic route and 49% FDI in defense electronics—have made India a lucrative destination for global manufacturers.

Market Outlook and Forecast

The future of India’s electronics industry appears highly promising:

• Overall market demand is projected to reach US$ 540 billion by 2025, up from US$ 215 billion in FY19, reflecting a CAGR of 16.6%.

• The ESDM market is expected to grow to US$ 220 billion by FY25, with strong performance in IT/Office Automation, industrial, and automotive electronics.

• In FY23, electronic imports stood at US$ 73.46 billion, while exports reached US$ 22.68 billion.

• Smartphone shipments hit 168 million units in CY 2021, and 5G device shipments are expected to grow by 129% YoY.

India’s Competitive Advantage

India’s edge in the electronics sector lies in its robust design and R&D capabilities, especially in automotive and industrial electronics. With over 90% of global semiconductor companies maintaining R&D operations in India, the country is becoming a hub for innovation, generating 600,000 jobs and US$ 2.5 billion in revenue.

Key highlights include:

• Targeting US$ 300 billion in electronics manufacturing and US$ 120 billion in exports by FY26

• Aiming to produce 1 billion mobile handsets valued at US$ 190 billion by 2025, including 600 million for export

• Domestic production has surged by 13% from US$ 49 billion in FY17 to US$ 101 billion in FY23

Digital Push and Technological Trends

India’s ongoing digital revolution—fueled by growing disposable incomes, middle-class expansion, and decreasing costs—has significantly boosted demand for electronic devices. The proliferation of 5G, IoT, and the Smart Cities initiative is catalyzing widespread adoption of electronics across sectors.

While India currently ranks 60th on the Network Readiness Index (2023), the digital infrastructure has improved markedly, evidenced by a 96% drop in data costs, from INR 269 per GB in 2014 to INR 10.1 per GB in 2023.

Conclusion

India is firmly positioned on the path to becoming a global leader in electronics manufacturing. With strategic government initiatives, substantial foreign and domestic investment, and accelerating technological adoption, India’s electronics industry is set to contribute significantly to the country’s goal of becoming a US$ 1 trillion digital economy by FY26.

BUSINESS STRENGTHS

1. Multi-Brand Retailing and Vendor Partnerships

Umiya Mobile offers a diverse portfolio of smartphones from brands like Apple, Samsung, Realme, Xiaomi, Oppo, Vivo, Motorola, Google Pixel, and Infinix, along with consumer electronics including Smart TVs, ACs, Refrigerators, and Coolers from Sony, LG, Panasonic, Samsung, Godrej, and others. Small vendors are provided the opportunity to retail under the Umiya, My Phone, and Phone Plus brands, subject to eligibility, allowing them to benefit from brand credibility, affordable entry, competitive pricing, and flexible terms.

2. Extensive Distribution Network

The company operates 218 stores, including 149 in Gujarat, 69 in Maharashtra, and across Dadra and Nagar Haveli and Daman and Diu. This includes 20 owned stores and 199 franchise outlets, spanning 26 cities in Gujarat and 17 in Maharashtra, ensuring widespread market coverage and regional accessibility.

3. Experienced Promoters and Leadership

The business is led by seasoned professionals with deep knowledge of mobile and electronics retail. Promoters Mr. Jadwani Kishorbhai Premjibhai, Mr. Jadvani Girishkumar Premjibhai, and Mr. Vijesh Premjibhai Patel bring over 30 years of cumulative experience in trading mobile phones, electronics, and accessories, driving strategic growth and operational efficiency.

4. Prime Retail Locations and Customer Experience

Retail outlets are strategically located in high-footfall commercial zones, enhancing visibility and accessibility. Stores feature live product display areas, enabling customers to experience products firsthand, resulting in informed purchase decisions and enhanced customer satisfaction.

BUSINESS STRATEGIES

1. Enhancing Brand Visibility

In a competitive market with both organized and unorganized players, brand recall is essential. The company aims to expand its dealer network to strengthen brand presence, improve customer retention, and enhance market reach.

2. Expanding Sales Footprint

With 219 stores across Gujarat, Maharashtra, and the Union Territory of Dadra and Nagar Haveli and Daman and Diu, the focus is on opening new outlets in Tier 2 and Tier 3 towns to capture a larger market share. Additionally, streamlining overhead costs and benefiting from the post-GST shift toward organized retail are expected to support sales growth, especially among lower middle-income customers.

3. Leveraging Market Relationships

Strong customer relationships remain central to the business model. Emphasis is placed on marketing expertise, effective follow-ups, and customer satisfaction initiatives to build loyalty and ensure long-term engagement.

4. Sustaining Competitive Edge

A broad product range across high-end and mid-tier segments helps maintain a competitive advantage. The strategy includes scaling existing offerings and introducing new products to meet evolving consumer demand.

5. Diversifying Product Portfolio

The product mix is being expanded beyond smartphones to include mobile accessories, smart TVs, home appliances, and consumer electronics. By catering to diverse price segments and offering exclusive lines, seasonal items, and bundled deals, the company aims to drive cross-category sales, reduce dependency on a single segment, and strengthen customer loyalty.

6. Improving Debt-Equity Ratio

As of March 31, 2025, the debt-equity ratio stands at 1.69:1. Plans include loan repayment to improve the ratio, enhance financial stability, lower long-term liabilities, and enable easier access to working capital and term loans for future expansion.

BUSINESS RISK FACTORS & CONCERNS

1. Store-Level Performance Dependency
Store openings and closures are part of regular operations and are primarily based on the revenue performance of each outlet.

2. Geographical Concentration Risk
A significant portion of revenue is derived from operations in Maharashtra, Gujarat, and the Union Territory of Dadra and Nagar Haveli and Daman and Diu. Any disruptions or adverse developments in these regions may negatively impact revenue and overall business performance.

3. Intensifying Online Competition
The rise of online retailers offering competitive pricing, wider product ranges, and superior logistics is intensifying market competition. This could lead to reduced in-store footfalls and sales, potentially affecting the company’s financial health, profitability, and cash flows. Adapting to such competitive pressures remains a challenge.

Umiya Mobile faces risks from its dependence on key geographic markets, store performance variability, and growing competition from online retailers. These factors could impact revenue, operations, and financial stability if not effectively managed.