Urban Company IPO: Comprehensive Peer Comparison with Service Companies
There are no listed companies in India or globally which operate in a similar business model as this company. They operate an online marketplace for quality driven services and solutions across various home and beauty categories for consumers. They are present in 51 cities across three countries, namely, India, United Arab Emirates (“UAE”), and Singapore, excluding cities served by their Kingdom of Saudi Arabia Joint Venture, (47 of which are in India, as at June 30, 2025). Consumers avail services and solutions on the platform delivered by a team of trained, and independent service professionals. In Fiscals 2023 and 2024, they expanded into home solutions with the launch of water purifiers and electronic door locks, respectively, under the brand name ‘Native’. The company have also recently launched, and are in the process of scaling up, their on-demand homehelp assistance (“InstaHelp”) offering in specific micro markets across a number of cities in India.