Veritaas Advertising IPO Review

Veritaas Advertising Ltd. (VAL) is a full-service advertising agency with its own ad spaces in West Bengal, Guwahati, and Shillong, alongside operations in Delhi, Mumbai, and Pune. Offering diverse services across platforms, it minimizes reliance on third parties by advertising in police booths and outdoor hoardings. Despite a promising creative portfolio, its recent financials show fluctuating performance, with an average EPS of Rs. 1.52 and RoNW of 46.75%. The issue is priced at a high P/BV of 6.69 based on NAV of Rs. 17.05 as of February 10, 2024. While FY24 shows significant growth, aggressive pricing, competition, and absence of dividends warrant cautious investment with a moderate allocation for medium-term gains.