Forcas Studio is into Menswear and deals in men’s garments such as Shirts, Denims, T-shirts, trousers, Cotton pants, sports-wear, party-wear, fashion wear, boxers etc. and cater pan India through online and wholesale in our own brand and also white-labelling for other brands such as Landmark Group, V-Mart Retail, V2 Retail, Highlander, Cobb, Kontail and many more.
Forcas Studio, an Book Built Issue amounting to ₹37.44 crores, consisting entirely a Fresh Issue of 46.8 Lakh Shares. The subscription period for the Forcas Studio IPO opens on August 19, 2024, and closes on August 21, 2024. The allotment is expected to be finalized on or about Thursday, August 22, 2024, and the shares will be listed on the NSE SME with a tentative listing date set on or about Monday, August 26, 2024.
The Share price band of Forcas Studio IPO is set at ₹77 to ₹80 equity per share, with a minimum lot size of 1,600 shares. Retail investors are required to invest a minimum of ₹128,000, while the minimum investment for High-Net-Worth Individuals (HNIs) is 2 lots (3,200 shares), amounting to ₹256,000.
HORIZON MANAGEMENT PRIVATE LIMITED is the book-running lead manager, MAS SERVICES LIMITED is the registrar for the Issue. Giriraj Stock Broking Private Limited will act as the Market Maker for the Forcas Studio IPO.
Forcas Studio Limited IPO GMP Today
The Grey Market Premium of Forcas Studio Limited IPO is expected in the range of ₹70 to ₹72 based on the financial performance and Subscription status of the company. No real trading is done on the basis of Grey Market Premium that's why no real discovery of price can be done before the listing of shares on the stock exchange. The Grey Market Premium totally depends upon the Demand and Supply of the shares of the company in unorganized manner which is not recommended. The Grey Market Premium is mentioned for educational and informational purposes only.
Forcas Studio Limited IPO Live Subscription Status Today
As of 01:21 PM on 21 August 2024, the Forcas Studio Limited IPO live subscription status shows that the IPO subscribed 196.58 times on on the first day of subscription period. Check the Forcas Studio Limited IPO Live Subscription Status Today at NSE.
Forcas Studio Limited IPO Allotment Status
Forcas Studio IPO allotment date is 22 August, 2024, Thursday. Forcas Studio IPO Allotment will be out on 22nd August 2024 and will be live on Registrar Website from the allotment date. Check Forcas Studio Limited IPO Allotment Status here. Here's how you can check the allotment status:
- Navigate to the IPO allotment status page.
- Select Solve Plastic Products Limited IPO from the dropdown list of IPOs.
- Enter your application number, PAN, or DP Client ID.
- Submit the details to check your allotment status.
By following either of these methods, investors can quickly determine their allotment status and proceed accordingly with their investments.
Objectives of Forcas Studio Limited IPO
Forcas Studio Issue Proceeds from the Fresh Issue will be utilized towards the following objects :
1. ₹165.67 Lakhs is required for funding of upgradation of warehouse;
2. ₹1,300.00 Lakhs is required for prepayment or repayment of certain secured loans availed by the Company;
3. ₹1,200.00 Lakhs is required for funding of working capital of the Company;
4. General Corporate Purposes.
Refer to Forcas Studio Limited RHP for more details about the Company.
Forcas Studio IPO Details |
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IPO Date | August 19, 2024 to August 21, 2024 | ||||||||||
Listing Date | August 26, 2024 | ||||||||||
Face Value | ₹10 | ||||||||||
Price | ₹77 to ₹80 per share | ||||||||||
Lot Size | 1,600 Shares | ||||||||||
Total Issue Size | 4,680,000 Equity Shares (aggregating Up to ₹37.44 Cr) | ||||||||||
Fresh Issue | 4,680,000 Equity Shares (aggregating Up to ₹37.44 Cr) | ||||||||||
Offer for Sale | Nil | ||||||||||
Issue Type | Book Built Issue IPO | ||||||||||
Listing At | NSE SME | ||||||||||
Share holding pre issue | 12,900,000 | ||||||||||
Share holding post issue | 17,580,000 |
Forcas Studio IPO Lot Size |
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Application | Lots | Shares | Amount | ||||||||
Retail (Min) | 1 | 1,600 | ₹128,000 | ||||||||
Retail (Max) | 1 | 1,600 | ₹128,000 | ||||||||
HNI (Min) | 2 | 3,200 | ₹256,000 |
Forcas Studio IPO Timeline (Tentative Schedule) |
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IPO Open Date | Monday, August 19, 2024 | ||||||||||
IPO Close Date | Wednesday, August 21, 2024 | ||||||||||
Basis of Allotment | Thursday, August 22, 2024 | ||||||||||
Initiation of Refunds | Friday, August 23, 2024 | ||||||||||
Credit of Shares to Demat | Friday, August 23, 2024 | ||||||||||
Listing Date | Monday, August 26, 2024 | ||||||||||
Cut-off time for UPI mandate confirmation | 5 PM on August 21, 2024 |
Forcas Studio IPO Reservation |
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Investor Category | Shares Offered | Reservation % | |||||||||
QIB Shares Offered | 2,220,800 | Not More than 50% of the Net Issue | |||||||||
Retail Shares Offered | 1,556,800 | Not Less than 35% of the Net Issue | |||||||||
Non-Institutional Shares Offered | 667,200 | Not Less than 15% of the Net Issue | |||||||||
Market Maker Portion | 235,200 | 5.03% of the Issue |
Forcas Studio IPO Promoter Holding |
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Share Holding Pre Issue | 82.17% | ||||||||||
Share Holding Post Issue | 60.30% |
Forcas Studio IPO Subscription Status |
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Investor Category | Shares Offered | Shares Bid For | No oF Times Subscribed | ||||||||
Qualified Institutional Buyers(QIBs) | - | - | - | ||||||||
Non Institutional Investors | - | 58,36,800 | - | ||||||||
Retail Individual Investors(RIIs) | - | 3,39,80,800 | - | ||||||||
Total | 33,48,800 | 3,98,17,600 | 196.58 |
Forcas Studio is into Menswear and deals in men’s garments such as Shirts, Denims, T-shirts, trousers, Cotton pants, sports-wear, party-wear, fashion wear, boxers etc. and cater pan India through online and wholesale in our own brand and also white-labelling for other brands such as Landmark Group, V-Mart Retail, V2 Retail, Highlander, Cobb, Kontail and many more. The Company is in the business of manufacturing and selling of menswear garments through online ecommerce platforms and wholesale underthe name of ‘FTX’, ‘Tribe’ and ‘Conteno’. The Company sales products under its own brand through the most popular retail online e-commerce platforms namely, flipkart, Myntra, Meesho, Amazon, Ajio, Jio Mart, Glowroad, Limeroad, Solvd and Shopsy. The wholesale business comprises of sale to wholesalers who purchase in bulk for onward sales to garment retailers in different states of the country. Further, their brand also are sold through large format stores including V-Mart Retail, V2 Retail, City Kart, Metro Bazar, Kothari Retail and Sarvana Retails.
They transitioned to online business in 2021 to better serve their Pan India clientele. In the two years since they went digital with their menswear product line, they have served about 15,000 plus pin codes in India giving us benefit of selling to the end consumer directly and understanding their buying pattern. Their products are available on India’s top marketplaces, and they will be adding few more marketplaces in the current fiscal year. They have received positive response from their customers for their products which is reflected customers’ rating on the marketplaces. In addition to being present on the top online marketplaces, they are also present in over 500 plus large format stores, which helps them to be visibly present in offline spaces. With more than 1200 SKUs, our product catalogue is broad and varied.
The Company mainly sources fabric from the local markets of Kolkata, Surat and Mumbai, and outsources its job work to the manufacturers at Kolkata under the supervision of company personnel for designs and quality control. The Company develops garments through outsourcing model crafted by proficient people. It is a known fashion house and dedicated towards providing value to customers with its fashionable and quality products range. This gives them flexibility to easily get into new categories without any capex on plant and machinery making their business and asset light model and also help them stay faster in adding different products. The main raw material for their operations are (i) Fabrics (ii) Accessories which includes threads, buttons, elastic, label, tag, zipper and (iii) Packing Materials. The Company presently has four warehouses at Kolkata for the purpose of supply chain management.
INDIAN APPAREL MARKET
The domestic apparel market can also be broadly divided by price into super premium, premium, medium, economy, and value segments. The medium price segment holds majority of the share among apparel segment followed by economy segment. The price sensitive rural population forms a major part of the value and economy price segments of apparel market. Further, driven by the twin trends of premiumisation and value consciousness, the mid-market segment is being squeezed on both sides by the value and the premium segments. Demand for various apparel categories varies substantially across the country. The urban metro market comprising cities such as Delhi NCR, Mumbai, Bengaluru, Chennai, etc., is the biggest market for apparel in India and contributes over 20% to the Indian apparel market. Considering that less than 20% of India’s population lives in these cities indicate the higher purchasing power in urban areas and frequency of purchases. The metros also witness huge penetration of women’s western wear as compared to Tier -I or Tier -II cities of the country. High real estate costs, competition among branded players and saturation in metro cities of the country have driven big brands to move towards the smaller cities. The increasing purchasing capacity and awareness of fashion and trend in small cities has also resulted in providing a huge market to the organised players of the country. The rural apparel market in India is still primarily catered by unbranded and unorganised local players. Need based clothing and price sensitivity among people of rural India does not make it a lucrative market for branded players.
The demand for textiles and apparel is being primarily driven by 1) rise in disposable income which increases ability to consume, 2) increased usage of plastic money leading to impulsive buying among the Indian consumers, 3) intensifying urbanization leading to demand of varied goods and services, 4) positive demographic dividend along with changing consumer preference (ready to stitch), 5) increased organized retail which increases availability and the rise of private labels coupled with increase in (Ready to wear) RTW rather than RTS (Ready to Stitch), and 6) growth of internet penetration and rise of e-commerce as a viable alternative sales channel.
Additionally, effective implementation of several regulatory measures such as Technology Up-gradation Fund Scheme (TUFS), Refund of State Levies (RoSL), and integrated textile parks, the rising mall culture and the multiple international and home-grown premium and super premium brands are also expected to drive the market size of the Indian apparel industry. Furthermore, a low per capita fiber consumption as compared to other nations coupled with factors like growing differentiation of apparels into party-wear, office-wear and semi-formals coupled with increasing share of ethnic wear and designer wear are expected to drive the growth of the apparel industry. Additionally, tapping newer export markets enables exporters to offset both saturation and increased competition in the traditional export markets. Sustainable/ecofriendly manufacturing is also expected to increase the share of natural fabrics in the industry e.g. Wills Lifestyle stating that it would utilise only natural fabrics. The industry is also undertaking significant investments in technology/ digital to 1) ramp up online presence/ ecommerce activities either in partnership or on a standalone basis, 2) modernize supply chain to increase efficiencies and reduce costs, 3) mass customization to drive demand and increase per capita consumption, and 4) increase marketing, enhance customer loyalty and repeat purchases. However, the recent wave of discounts (both online as well as offline), uncertainty due to the upcoming general elections and rise of protectionist measures/ rhetoric overseas could hamper industry realizations.
Indian online fashion market
The online fashion market is approximately $11 billion and has grown at around 30% per year since 2019, led by four categories of players: national brands, private labels, digital disruptor brands, and unbranded sellers. National brands are historically established and began largely offline. These include brands such as Louis Philippe, Puma, and Biba. Private labels such as Avaasa from AJIO have been created and scaled by online retailers to expand assortment and fill price gaps. Digital disruptor brands, such as The Souled Store and Bewakoof, were born online and have taken a radically different direct-to-consumer (D2C) approach to scaling the business. Finally, the fashion market has always had a long tail of unbranded sellers with an attractive price-led value proposition.
As textile production is positively correlated to GDP, reduction in economic uncertainties to revive growth in medium to long-term period. The apparel industry is largely consumption-driven and therefore, the economic cycles have a direct impact on the performance of the industry. High growth in the GDP leads to higher per capita income which in turn increases the purchasing power of the people. Higher purchasing power leads to increased spending, thereby driving the demand for apparels and home textiles while during the economic slowdown, the spending power and in turn consumption decreases.
FORCAS STUDIO LIMITED STRENGTHS
1. Product Design
2. Wide market Outreach
3. Offering fashion to youth of Bharat
4. Sales & Marketing
5. Highly experienced management team
6. Strong customers and suppliers relationship
7. Wide range of Products
FORCAS STUDIO LIMITED STRATEGIES
1. Fashion at affordable price
2. Product Pricing
3. Increase online presence
4. Leverage and enhance their brand name
5. Improving operational efficiencies
FORCAS STUDIO LIMITED RISK FACTORS & CONCERNS
1. They derive a significant portion of their revenues from sales to third party brand owners, wholesalers and through online retailers.
2. Their warehouse and a majority of their contract manufacturers are exclusively based in a single geographical region.
3. They are dependent on their contract manufacturers to procure their products and do not have any manufacturing facilities of their own.
4. They rely significantly on their direct marketing network for sale of their products.
5. They face risks of delisting or debarment from online platforms.
Period Ended | Feb 29, 2024 | Mar 31, 2023 | Mar 31, 2022 | Mar 31, 2021 |
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Reserve of Surplus | 611.97 | - | - | - |
Total Assets | 5,885.13 | 3,923.85 | 4,333.27 | 4,890.73 |
Total Borrowings | 2,861.04 | 2,325.26 | 2,419.99 | 2,437.92 |
Fixed Assets | 112.94 | 137.74 | 100.64 | 115.96 |
Cash | 19.36 | 19.93 | 41.23 | 30.32 |
Net Borrowing | 2,841.68 | 2,305.33 | 2,378.76 | 2,407.6 |
Revenue | 2,424.30 | 7,162.42 | 5,380.44 | 5,113.14 |
EBITDA | 927.59 | 450.15 | 354.57 | 341.84 |
PAT | 116.97 | 117.19 | 80.71 | 58.38 |
EPS | 1.98 | 1.36 | 0.97 | 0.82 |
Note 1:- ROE & ROCE calculation in KPI is based on 29th Feb, 2024 Data, given in RHP.
Note 2:- Pre EPS and Post EPS calculation in KPI is based (PAT) on 29th Feb, 2024 Data, given in RHP.
Note 3:- RoNW calculation in KPI is based on 29th Feb, 2024 Data, given in RHP.
Note 4:- Price to Book Value calculation in KPI is based on Cap Price after completion of an Offer, given in Financial Express.
Key Performance Indicator |
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KPI | Values | ||||||||||
EPS Pre IPO (Rs.) | ₹1.98 | ||||||||||
EPS Post IPO (Rs.) | ₹0.66 | ||||||||||
P/E Pre IPO | 40.40 | ||||||||||
P/E Post IPO | 121.21 | ||||||||||
ROE | 27.06% | ||||||||||
ROCE | 18.54% | ||||||||||
P/BV | 10 | ||||||||||
Debt/Equity | 1.50 | ||||||||||
RoNW | 27.06% |
Forcas Studio Limited IPO Peer Comparison |
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Company Name | EPS | ROCE | ROE | P/E (x) | P/Bv | Debt/Equity | RoNW (%) | ||||
Forcas Studio Limited | ₹0.66 | 18.54% | 27.06% | 121.21 | 10 | 1.50 | 27.06% | ||||
Aditya Birla Fashion and Retail Limited | ₹-6.56 | 0.40% | -18.2% | - | 8.05 | 2.34 | -18.2% |
FORCAS STUDIO LIMITED
Tara Maa Tower, B3-71C/161 B B T Road, Vivekanandapur, South 24 Parganas, Thakurpukur Mahestola - 700 141, West Bengal, India.
Contact Person : Sangita Kumari Agarwal
Telephone : +91 332 950 1056
Email Id : info@focasstudio.in
Website : https://www.focasstudio.in/
Registrar : MAS SERVICES LIMITED
Contact Person : Mr. N. C. Pal
Telephone : +91 112 638 7281/83, 114 132 0335
Email Id : ipo@masserv.com
Website : https://www.masserv.com/
Lead Manager : HORIZON MANAGEMENT PRIVATE LIMITED
Contact Person : Mr. Manav Goenka
Telephone : +91 33 4600 0607
Email Id : smeipo@horizon.net.co
Website : https://www.horizonmanagement.in/
Forcas Studio is into Menswear and deals in men’s garments such as Shirts, Denims, T-shirts, trousers, Cotton pants, sports-wear, party-wear, fashion wear, boxers etc. and cater pan India through online and wholesale in our own brand and also white-labelling for other brands such as Landmark Group, V-Mart Retail, V2 Retail, Highlander, Cobb, Kontail and many more.
The Company is led by a highly experienced senior management team with their Managing Director, Sailesh Agarwal, continuing to be involved in strategic planning, conceptualization, design and production development, who has been intimately involved in the business for 15 years, has overseen the development of the business strategy and has extensive expertise in sourcing, designing, retailing and establishing distribution channel partnerships.
Financially, Forcas Studio revenue increased from ₹5,113.14 Lakhs in FY21 to ₹5,380.44 Lakhs in FY22 but further jumped to ₹7,162.42 Lakhs in FY23 and currently decreased at ₹2,424.30 Lakhs in 11MFY24. But, EBITDA is stable from ₹341.84 Lakhs in FY21 to ₹354.57 Lakhs in FY22 and further to ₹450.15 Lakhs in FY23 and currently at ₹927.59 Lakhs in 11MFY24. The PAT is also stable from ₹58.38 Lakhs in FY21 to ₹80.71 Lakhs in FY22 and further to ₹117.19 Lakhs in FY23 and currently at ₹116.97 Lakhs in 11MFY24. This indicates a steady financial performance.
For the Forcas Studio IPO, the company is issuing shares at a pre-issue EPS of ₹1.98 and a post-issue EPS of ₹0.66. The pre-issue P/E ratio is 40.40x, while the post-issue P/E ratio is 121.21x against the industry P/E ratio of 136x. The company's ROCE for 11MFY24 is 18.54% and ROE for 11MFY24 is 27.06%. These metrics suggest that the IPO is fairly priced.
The Grey Market Premium (GMP) of Forcas Studio indicates potential listing gains of 85% - 90%. Given the company's financial performance and the valuation of the IPO, we recommend Investors to Apply the Forcas Studio Limited IPO for Listing gain or long term investment purposes.
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