76 percent Indians trust AI reveals KPMG survey far ahead of global average
Team Finance Saathi
06/May/2025

What's covered under the Article:
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KPMG’s global study reveals 76% of Indians trust artificial intelligence compared to 46% globally
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97% of Indian respondents use AI at work while 67% say they can’t complete work without it
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Despite optimism, 78% worry about AI's negative impact and 60% cite reduced human interaction
A new global study by KPMG, titled Trust, Attitudes and Use of Artificial Intelligence: A Global Study 2025, has shown that India stands out as one of the most optimistic countries when it comes to artificial intelligence (AI). The report, which surveyed over 48,000 individuals across 47 countries between November 2024 and January 2025, reveals that 76% of Indian respondents are willing to trust AI — a stark contrast to the global average of 46%.
Deep Integration of AI in Indian Workspaces
According to the findings, AI has become a vital tool for working professionals in India. A significant 97% of Indian respondents reported that they intentionally use AI at work, indicating a high level of comfort and trust in the technology. Even more strikingly, 67% said they are unable to complete their work without AI, showing how deeply AI tools are embedded in daily professional tasks across various sectors.
This reliance stands in stark contrast to sentiments in many developed nations, where AI adoption is often approached with more skepticism. The study observed that people in emerging markets, including India, are more open to using and trusting AI, while developed countries generally display lower trust levels and slower integration.
Widespread Use but Lingering Concerns
Despite the strong adoption rates, concerns remain prevalent among Indian users. The report notes that 78% of Indian respondents are worried about potential negative consequences from AI, such as loss of control, misuse of data, or ethical issues. Moreover, 60% of Indians acknowledged that their human interaction has decreased due to AI’s integration in their professional environment.
This duality — high usage and trust alongside notable concerns — reflects the complex relationship users are developing with AI technologies. Indians seem to recognize both the transformative power of AI and the potential risks that come with rapid and widespread adoption.
Comparing India to the World
The contrast between India and the global landscape is one of the most compelling takeaways from the KPMG report. The researchers found that while AI adoption has increased globally, overall trust has actually decreased, particularly in developed countries where concerns around privacy, job security, and misinformation have grown.
In comparison, India’s trust in AI has remained relatively strong and is even growing. The optimism around AI here is likely fuelled by its potential to bridge gaps in infrastructure, education, and healthcare, where automation and AI can help scale up services efficiently.
AI's Role in Key Sectors
The KPMG report underlines that AI is rapidly being adopted across industries in India. In healthcare, AI is helping with diagnostics, predictive modelling, and treatment plans. In finance, it’s enabling fraud detection, credit scoring, and customer service automation. In education, AI tools are being used for personalized learning and administrative efficiency, while the entertainment sector uses AI to curate content, recommend media, and create digital experiences.
These sectors are seeing not just increased productivity, but also enhanced accessibility and cost efficiency, which is especially crucial in a large and diverse country like India.
Human Element and Ethical Balance
Even as AI’s presence grows, the report highlights a critical point — the decline in human interaction due to over-dependence on digital tools. This signals the need for balanced AI integration — one that improves productivity without diminishing the value of human connection. Organizations may need to proactively design workplace policies that preserve collaboration and interpersonal engagement.
Moreover, the trust in AI cannot be assumed to remain stable unless ethical concerns are addressed openly. Transparency in how AI decisions are made, fairness in algorithmic outcomes, and robust data privacy are essential to maintaining the public’s trust over the long term.
India's Unique Position in the Global AI Landscape
India's high level of AI acceptance is not merely a reflection of its tech-savvy population but also indicative of a broader societal outlook that sees technology as a driver of economic growth and social transformation. From smart governance initiatives to AI-powered education tools, the government and private sectors are pushing the boundaries to use AI for inclusive development.
This forward-leaning approach could position India as a global leader in ethical AI innovation, particularly if it manages to address the growing concerns raised in the survey while sustaining momentum in AI adoption.
Survey Context and Methodology
The KPMG study was led by Nicole Gillespie, Chair of Trust at Melbourne Business School, and Steve Lockey, Research Fellow at the same institution. The study’s cross-sectional data spanned various age groups, industries, and geographic regions, providing an extensive overview of how attitudes toward AI are evolving.
Interestingly, this year’s report builds upon an earlier survey conducted across 17 countries before the widespread use of generative AI. The newer data shows that trust levels have dipped globally even as usage grows, underscoring the importance of responsible AI governance and clear communication from tech developers and governments alike.
Conclusion: India’s AI Future — Promising but Cautious
India is clearly emerging as one of the most AI-confident nations, according to KPMG’s latest findings. The high percentage of users who trust and rely on AI at work, combined with the broader optimism towards technology’s role in the country’s progress, sets the stage for a dynamic AI-driven future.
However, the report also offers a word of caution. The concerns about reduced human interaction and possible negative consequences cannot be ignored. Stakeholders across sectors must therefore strive for an ethical, inclusive, and transparent AI framework that can support long-term trust and sustainable adoption.
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