Adcounty Media India Limited, a BrandTech company that provides end-to-end solutions for performance marketing and brand optimisation, has launched its Initial Public Offering (IPO) today, June 27, 2025, and the subscription window will remain open until July 01, 2025.

The IPO has generated market buzz with a Grey Market Premium (GMP) of ₹19, indicating an expected listing gain of 22.22%. Backed by strong revenue growth and profitability, the IPO appears attractive for risk-seeking investors.

Company Overview

Adcounty Media India Limited operates at the intersection of branding and technology, offering customised digital marketing solutions. From strategy to performance-driven execution, the firm works with a wide range of sectors and industries, leveraging data analytics and technology.

Its integrated model spans customer acquisition, retention, ROI optimisation, and brand visibility—making it a powerful partner in today's tech-led advertising landscape.

Adcounty Media India IPO Details

• IPO Opening Date: June 27, 2025

• IPO Closing Date: July 01, 2025

• IPO Size: ₹50.68 Crores (Fresh Issue only)

• Issue Type: Book Built Issue

• Price Band: ₹80 to ₹85 per equity share

• Market Cap at Upper Price Band: ₹191.26 Crores

• Lot Size: 1,600 shares

• Minimum Retail Investment: ₹1,36,000

• Minimum HNI Investment (2 lots): ₹2,72,000

• Listing Exchange: BSE SME

• Allotment Date: July 02, 2025 (Tentative)

• Listing Date: July 04, 2025 (Tentative)

Lead Manager, Registrar & Market Maker

• Book Running Lead Manager: NARNOLIA FINANCIAL SERVICES LIMITED

• Registrar: SKYLINE FINANCIAL SERVICES PRIVATE LIMITED

• Market Maker: Prabhat Financial Services Limited

Their involvement ensures better management of the issue, smoother processing, and post-listing market stability.

GMP and Subscription Insights

The IPO currently has a GMP of ₹19, suggesting a possible listing price of ₹104 over the issue price of ₹85. This implies a listing gain potential of 22.22%, creating strong appeal among traders and risk-tolerant investors.

As of 11:00 AM on June 27, 2025, the IPO is subscribed 0.41 times on the first day of the offer period. More traction is expected from retail and HNI investors in the coming days.

Anchor Investor Confidence

Ahead of the IPO, the company successfully raised ₹14.33 Crores from Anchor Investors, allocating 16.86 lakh shares at ₹85. This shows early institutional confidence, boosting the IPO’s credibility and signalling strong demand.

Use of IPO Proceeds

The IPO proceeds will be utilised for the following purposes:

1. ₹14.00 crore for Capital Expenditure – to expand business infrastructure and digital capabilities.

2. ₹25.00 crore for Working Capital – to support operational liquidity and growth plans.

3. Remaining funds for Unidentified Acquisitions and General Corporate Purposes – enhancing business synergy and flexibility.

This allocation aligns with the company’s expansion roadmap and digital innovation initiatives.

Financial Performance Snapshot

The company has demonstrated robust and consistent financial performance across recent fiscal years.

Revenue from Operations (₹ in Lakhs):

• FY2023: ₹5,364.02

• FY2024: ₹4,324.28

• FY2025: ₹6,958.04

EBITDA (₹ in Lakhs):

• FY2023: ₹1,047.94

• FY2024: ₹1,138.49

• FY2025: ₹1,893.69

Profit After Tax (₹ in Lakhs):

• FY2023: ₹763.50

• FY2024: ₹828.23

• FY2025: ₹1,375.01

The financials reflect consistent profitability and margin growth, highlighting operational efficiency and scalability.

Valuation Metrics & Key Ratios

• Pre-Issue EPS (FY24): ₹8.37

• Post-Issue EPS (FY24): ₹6.11

• Pre-Issue P/E Ratio: 10.15x

• Post-Issue P/E Ratio: 13.91x

• Industry P/E Benchmark: 25.00x

Return Ratios (FY24):

• ROCE: 47.27%

• ROE: 47.28%

• RoNW: 47.28%

These valuation metrics suggest the IPO is fairly priced and moderately valued compared to peers. The return on equity and capital employed are strong, indicating capital efficiency and profitability.

Allotment Status – How to Check

To check the Adcounty Media India IPO Allotment Status on July 02, 2025:

1. Visit Skyline Financial Services Allotment Page

2. Select “Adcounty Media India Limited IPO” from the dropdown list

3. Enter your PAN, Application Number or DP ID-Client ID

4. Click Submit to view your allotment result

Should You Apply to Adcounty Media India IPO?

✅ Pros:

• Solid GMP indicating potential listing gain

• Consistent profitability and rising margins

• Efficient capital use reflected in strong ROE/ROCE

• Early anchor investor confidence

⚠️ Cons:

• High lot size (₹1.36 lakh minimum investment)

• Competitive industry with rapid tech evolution

• Risk for conservative investors due to speculative GMP

Verdict: The IPO is recommended for high-risk, high-return investors looking to benefit from listing gains and short-term momentum. Long-term investors may watch post-listing performance before entering.

The Upcoming IPOs in this week and coming weeks are Crizac, Silky Overseas, Vandan Foods, Pushpa Jewellers, Cedaar Textile, Marc Loire Fashions.

The Current active IPO are Neetu Yoshi, Adcounty Media India, Moving Media Entertainment, Valencia India, PRO FX Tech, Ace Alpha Tech, Indogulf Cropsciences, Suntech Infra Solutions, Rama Telecom, Supertech EV, Sambhav Steel Tubes, HDB Financials.

Start your Stock Market Journey and Apply in IPO by Opening Free Demat Account in Choice Broking FinX.

Join our Trading with CA Abhay Telegram Channel for regular Stock Market Trading and Investment Calls by CA Abhay Varn - SEBI Registered Research Analyst.