Adcounty Media India Limited is a BrandTech firm that blends advertising, branding, and performance marketing through technology. It delivers tailored solutions across industries, helping brands improve customer reach and campaign effectiveness. The IPO aims to fund business expansion and tech enhancement.

IPO Details

Business Overview

Adcounty Media India positions itself as a BrandTech company, a hybrid of branding and ad tech, offering services like:

• Customer-focused ad campaigns

• Performance optimization & branding

• Tech-enabled solutions across platforms

Their clientele spans e-commerce, travel, health, finance, and other verticals, domestically and internationally.

Promoters & Management

The company is led by:

• Mr. Chandan Garg – 15 years of IT and software experience

• Mr. Aditya Jangid – 21 years in sales, finance, and biz development

• Mr. Abbhinav Jain & Mr. Delphin Varghese – 20+ years in ops & media

• Ms. Vartika Dangayach – 12 years in HR and org development

Their combined industry and managerial experience enhances operational depth and vision.

Financial Performance (₹ in Lakh)

📈 The company reported consistent growth, with revenue nearly doubling over two years and a robust jump in profitability, reflecting operational efficiency and scaling success.

Valuation & Ratios

✅ The IPO valuation appears moderate compared to industry averages, and the high ROCE and ROE reflect efficient capital usage.

Grey Market Premium (GMP)

• GMP Today: ₹19

• IPO Price (Upper Band): ₹85

• Expected Listing Price: ₹104

• Implied Listing Gain: ~22.22%

GMP reflects strong sentiment. However, actual listing may vary based on broader market cues.

Strengths

• Tech-first, client-centric advertising model

• Experienced leadership team with domain diversity

• High returns on capital employed

• Attractive pricing vs. industry P/E

Risks

• Client concentration risk due to B2B nature

• Dependence on ad tech platforms and regulatory norms

• SME IPO liquidity risk post-listing

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  Disclaimer: This article is for informational purposes only and should not be considered financial advice. Investors are advised to consult with certified financial advisors and read all documents carefully before making investment decisions. Market conditions are subject to change.

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