Adcounty Media India Limited, a rapidly emerging BrandTech company, has launched its Initial Public Offering (IPO) amounting to ₹50.68 Crores through a Book Built Issue, comprising a fresh issue of 59.63 lakh equity shares. The IPO opens on June 27, 2025, and closes on July 1, 2025. Shares will be listed on the BSE SME platform, tentatively on July 4, 2025, with allotment expected on July 2, 2025.

This issue presents a compelling opportunity for investors seeking exposure to India’s expanding digital marketing and ad-tech space.

About Adcounty Media India Limited

Adcounty Media positions itself as a BrandTech powerhouse, offering end-to-end branding and performance optimisation services for enterprises across sectors. The company focuses on harnessing cutting-edge digital technologies to build advertising campaigns driven by customer insights.

Their solutions span:

• Branding & Strategy

• Performance Marketing

• Media Buying

• Customer Retargeting

• Tech-based Marketing Analytics

The firm’s stronghold in data-driven media solutions sets it apart, especially in the context of evolving digital ecosystems.

IPO Details

Utilization of IPO Proceeds

Adcounty Media intends to use the IPO proceeds for the following:

1. ₹14 Crores towards Capital Expenditure

2. ₹25 Crores to meet Working Capital Requirements

3. Funds will also be used for unidentified acquisitions and general corporate purposes

Management & Leadership

The company is promoted by a team of seasoned professionals:

• Mr. Chandan Garg – Managing Director (15 years in IT and Software)

• Mr. Aditya Jangid – Managing Director (21 years in Sales & Finance)

• Mr. Abbhinav Rajendra Jain – Whole Time Director (20 years in Business Operations)

• Mr. Delphin Varghese – Whole Time Director (18 years in Media Planning)

• Ms. Vartika Dangayach – Non-Executive Director (12 years in HR & Org Dev)

Their collective experience offers strategic and operational depth to the business.

Financial Performance

Adcounty Media has demonstrated strong and consistent growth, marked by increasing revenues and profits:

Despite FY23's revenue dip, the company’s EBITDA and PAT grew steadily, indicating improved margins and operational efficiency.

Key Financial Ratios & Valuation

The return ratios are exceptional, especially ROCE and ROE which are nearly double the average of many mid-cap digital tech firms. A P/E of 13.91x versus an industry average of 25x implies a reasonable valuation with room for re-rating post listing.

IPO Grey Market Premium (GMP)

As of June 27, 2025, the IPO’s GMP stands at ₹19, implying a potential listing price of ₹104 and indicating a premium of 22.22% over the upper price band.

Note: GMPs are speculative and not regulated by SEBI. Investors should use it only for informational purposes.

IPO Subscription Status

On Day 1 (June 27, 2025) of the IPO:

• The IPO was subscribed 2.04 times

• Indicates strong demand, especially among retail and HNI investors

• Final day surge could lead to multi-fold oversubscription

Anchor Investor Participation

On June 26, 2025, Adcounty Media raised ₹14.33 Crores via the Anchor Book, allotting 16,86,400 equity shares at ₹85 each. Anchor participation often builds confidence among general category investors.

IPO Allotment & Listing Timeline

Steps to Check IPO Allotment Status:

1. Visit Registrar Website (Skyline Financial Services)

2. Select Adcounty Media India IPO from the dropdown

3. Enter Application Number / PAN / DP ID

4. Submit to view allotment

Analyst’s Review: Apply for Listing Gains

Adcounty Media’s IPO brings forward a well-managed, high-growth company in the BrandTech and AdTech domain. The combination of strong financials, reasonable valuation, high ROCE and ROE, and a double-digit GMP suggests positive listing sentiment.

Investors seeking short-term listing gains can consider applying. Those looking at the long-term should monitor quarterly performance and client expansion in India and overseas.

Verdict: Risk-Taking Investors May Apply

✔ Pros:

• High growth and profitability

• Strong management team

• Reasonable valuations vs peers

• High ROE and ROCE metrics

• Positive GMP

✘ Cons:

• Operates in a highly competitive digital marketing space

• Reliance on customer retention and tech evolution

Overall, the IPO is suitable for risk-tolerant investors seeking listing gains.

Disclaimer:

The information presented in this article is for educational and informational purposes only and does not constitute financial advice or a recommendation to invest. IPO investments are subject to market risk, and prospective investors must evaluate their risk appetite and seek guidance from certified financial advisors. This content is based on publicly available data as of the date of publication and is subject to change without notice. Neither the author nor this platform shall be liable for any loss incurred based on the information provided.

The Upcoming IPOs in this week and coming weeks are Travel Food Services, Cryogenic, Crizac, Silky Overseas, Vandan Foods, Pushpa Jewellers, Cedaar Textile, Marc Loire Fashions.

The Current active IPO are Neetu Yoshi, Adcounty Media India, Moving Media Entertainment, Valencia India, PRO FX Tech, Ace Alpha Tech, Indogulf Cropsciences.

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