Adcounty Media India Shares List at 53% Premium Over IPO Price on BSE SME Platform

Adcounty Media India had an impressive debut on the BSE SME platform, with its shares listing at a 53% premium over the issue price, sending a strong signal about market confidence in the company's business model and future potential.

The shares opened at ₹136 on July 4, 2025, compared to the issue price of ₹89, delivering healthy listing gains for its investors. This successful debut is being seen as a reflection of positive investor sentiment towards the BrandTech sector and small-to-medium enterprise (SME) offerings that have recently been gaining traction.

About the Company

Adcounty Media India is a BrandTech company offering comprehensive solutions across branding, performance marketing, and digital advertising. The company specialises in end-to-end solutions that help brands build presence and drive ROI using the latest technology tools. It caters to a diverse range of clients across industries, combining creativity with data-driven approaches.

Its core services include:

• Programmatic advertising

• Influencer and social media campaigns

• Mobile and in-app advertising

• Native and display marketing

• Performance-based affiliate networks

This integrated approach has helped the company build a strong portfolio of recurring clients and scale operations rapidly.

IPO Overview

The IPO of Adcounty Media India was a Book Built Issue of ₹50.68 crore, entirely comprising a fresh issue of 59.63 lakh equity shares. The IPO had a price band of ₹86 to ₹89 per share, and it received strong interest from both retail and institutional investors, leading to full subscription well before the close date.

The objective of the IPO was to:

• Fund working capital requirements

• Support strategic business expansion

• Invest in technology and product enhancement

• Cover general corporate purposes

The IPO was managed by Hem Securities Limited, and the registrar to the issue was Bigshare Services Pvt Ltd.

Listing Day Performance

On the day of listing, shares of Adcounty Media India opened at ₹136, significantly higher than the issue price. The listing premium of ₹47 per share (53%) was in line with the grey market premium (GMP) trends observed prior to listing.

Market participants attribute the strong debut to:

• Robust demand and oversubscription in the IPO

• Strong fundamentals and tech-driven business model

• Rising interest in BSE SME stocks

• Positive broader market cues

Analysts noted that Adcounty Media’s ability to offer data-driven marketing services, which are increasingly in demand post-pandemic, positions the company well for future growth.

Sectoral Trends Boost Sentiment

The BrandTech and AdTech sectors have seen a resurgence in investor interest globally and in India. Companies offering digital marketing automation, influencer engagement, and AI-powered campaign solutions are attracting capital as brands shift their ad budgets towards performance-based models.

In India, the post-COVID digital transformation wave has accelerated the growth of such tech-driven branding companies. Adcounty Media India fits this narrative perfectly and is seen as an early-stage player with high growth potential.

Company Financials

Adcounty Media has reported strong growth in revenue and profits over the past two years. Key highlights from its financial statements include:

• Revenue Growth: From ₹35.2 crore in FY23 to ₹52.7 crore in FY24

• Profit After Tax (PAT): Improved from ₹3.8 crore in FY23 to ₹6.5 crore in FY24

• EBITDA Margins: Stable at around 15%, indicating operational efficiency

The company has a lean cost structure, minimal debt, and high client retention rates, which boosts investor confidence.

Utilisation of IPO Proceeds

Post listing, the company has laid out a roadmap for effective utilisation of funds raised through the IPO:

• Expand its presence in Tier 1 and Tier 2 cities

• Invest in AI and analytics tools to refine ad performance tracking

• Increase hiring in tech and campaign management teams

• Establish a global delivery centre for international clients

Market Expert Views

Market analysts and SME equity researchers have noted that Adcounty Media India offers a good blend of growth, scalability, and profitability. However, they also cautioned that the SME segment is often prone to higher volatility and advised investors to stay focused on fundamentals rather than short-term movements.

Key market opinions include:

• "Strong fundamentals and efficient capital utilisation strategy make this an attractive SME play."

• "Investors should monitor quarterly results for confirmation of post-IPO execution."

• "The listing premium indicates confidence, but long-term sustainability will depend on tech investments and client growth."

What Should Investors Do Now?

Investors who were allotted shares in the IPO have already seen decent listing gains. For those considering entering post-listing, experts recommend a wait-and-watch strategy.

Key factors to monitor:

• Q1 and Q2 financial results post-IPO

• Update on fund utilisation and expansion plans

• Any fresh partnerships or client wins

• Market positioning amid growing competition

Since Adcounty Media India is listed on the BSE SME platform, liquidity may be relatively limited, and investors should factor that in while making decisions.

Conclusion

The 53% listing premium of Adcounty Media India is a clear indication of market enthusiasm towards tech-enabled marketing firms and SME opportunities. Backed by strong fundamentals, high growth potential, and clear use of IPO funds, the company is well-positioned to leverage its listing to scale operations and build long-term value.

However, as with all SME listings, investors should stay informed and periodically reassess the company’s performance against its post-IPO plans.

If Adcounty Media India delivers on its promises, it could become one of the key success stories in the growing intersection of technology and branding in India’s startup ecosystem.

Disclaimer:

This article is intended for informational and educational purposes only and does not constitute investment advice. Readers are advised to consult their financial advisor before making any investment decisions. Investments in securities are subject to market risks. Please read all related documents carefully before applying for the IPO. The data provided is based on publicly available information and may be subject to change.

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