Aditya Birla Capital (ABC), the flagship financial services conglomerate of the Aditya Birla Group, unveils ABCD, a groundbreaking omnichannel platform designed to simplify finance and empower millions of users across India. This transformative initiative reflects ABC's commitment to driving growth, innovation, and leadership in the ever-evolving financial services landscape, setting a new standard for accessibility and convenience in the digital age.

Empowering Financial Inclusion
ABCD represents a significant leap forward in ABC's strategic roadmap, aiming to onboard 30 million new users over the next three years. This ambitious target underscores ABC's vision to democratize access to financial services and cater to the diverse needs of individuals, households, and businesses across the country. By leveraging the latest technologies and digital innovations, ABCD seeks to bridge the gap between traditional financial services and the rapidly evolving preferences of modern consumers, making "Everything Finance as Simple as ABCD."

Leadership Perspective and Strategic Direction
Chairman Kumar Mangalam Birla emphasizes the pivotal role of ABCD in ABC's journey of growth and transformation, heralding it as a 'coming of age' moment for the organization. With a focus on accelerating growth and cementing leadership in the financial services space, ABCD embodies ABC's commitment to innovation, agility, and customer-centricity. The platform is poised to drive synergies across ABC's diverse ecosystem, fostering collaboration and innovation to deliver superior value propositions for stakeholders.

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Customer-Centric Innovation and Seamless Experience
Ms. Vishakha Mulye, CEO of Aditya Birla Capital Limited, underscores ABC's 'One ABC One P&L' approach and its emphasis on delivering a unified and seamless customer experience. ABCD's omnichannel architecture offers customers the flexibility to interact through their preferred channels, ensuring a consistent and personalized experience across mobile app, website, branches, and virtual engagement channels. With a comprehensive portfolio of 22 products and services, including payment platforms, loans, insurance, investments, and personal finance tracking tools, ABCD caters to the diverse financial needs of users, empowering them to achieve their goals with confidence and convenience.

Digital Transformation at Scale
Backed by scalable infrastructure, intuitive interface, and robust functionalities, ABCD sets a new benchmark for digital financial experiences. The platform's user-friendly design and extensive features, including multi-account payments, spend analysis tools, and personalized recommendations, redefine the way users engage with finance. Developed in a record time of 12 months, ABCD is a testament to ABC's commitment to digital reinvention and customer-centric innovation, leveraging over 114,000 development hours, 36,000 design hours, and cutting-edge technology solutions.

Milestones and Growth Trajectory
In the last two years, Aditya Birla Capital has achieved remarkable milestones, demonstrating robust growth and profitability across its businesses. With significant expansions in NBFC assets under management (AUM), housing finance loan portfolios, health insurance business, and life insurance premiums, ABC has strengthened its position as a leading player in the financial services sector. Moreover, the platform's physical presence, with over 1,462 branches nationwide, reflects ABC's commitment to enhancing accessibility and service excellence for customers.

Conclusion
In conclusion, ABCD represents a paradigm shift in the financial services landscape, embodying Aditya Birla Capital's commitment to innovation, growth, and customer-centricity. As ABC continues to expand its footprint and consolidate its leadership position, ABCD emerges as a cornerstone of its digital transformation journey, empowering millions of users with simplified finance solutions and unparalleled convenience. With a relentless focus on delivering value, driving innovation, and fostering financial inclusion, ABCD heralds a new era of digital finance, where "Everything Finance" truly becomes "as Simple as ABCD."

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