Affle 3i Limited, formerly known as Affle (India) Limited, has announced a significant development in its technological innovation journey by securing two new Indian patents. These patents were earlier granted in the United States and have now been officially recognized in India. The update was disclosed to the stock exchanges—BSE and NSE—on May 10, 2025, in accordance with Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Overview of the Patents

The first patent granted to Affle pertains to a “Method and system for application installation and interaction during a podcast”. This technology is designed to enable users to install apps and interact with them through audio content, such as podcasts. It introduces voice and gesture-based engagement techniques, going beyond traditional screen-based interactions. By embedding interactive application prompts within audio content, Affle is pioneering a new mode of non-intrusive consumer engagement, aligning with the rising consumption of audio streaming and podcast platforms.

The second patent focuses on “Method and system for application installation and detection of fraud in advertisement”. This innovation leverages advanced machine learning techniques to detect and prevent fraudulent app installations. By analyzing user behavior, filtering out manipulated or spoofed data, and detecting behavioral anomalies, the system ensures legitimate app installs, thereby protecting advertisers from fraudulent ad spend. This solution is vital in an ecosystem plagued by increasing levels of digital ad fraud.

Strategic Implications for Affle

These two new Indian patents are a continuation of Affle’s efforts to expand and fortify its intellectual property (IP) portfolio. Both innovations are not only technologically advanced, but also highly relevant in today's digital-first world. They empower the company’s existing AI-driven consumer platform stack by providing added capabilities for conversion-driven marketing, fraud detection, and multi-format user engagement.

Affle has consistently positioned itself as a leader in mobile advertising and consumer intelligence technology. These patents mark another milestone in its journey to disrupt traditional advertising models through AI and data science. The technologies are expected to improve advertiser ROI, enhance campaign quality, and ensure brand safety, thereby contributing to the long-term sustainability and profitability of the company’s platform.

Broader Industry Context

With the Indian digital advertising market growing at a rapid pace, there is an increasing demand for solutions that are both innovative and secure. Fraudulent app installs, click farms, and bot traffic have become persistent issues that not only affect advertiser confidence but also inflate acquisition costs. Affle’s patent on fraud detection is a timely solution to these industry-wide concerns, offering a more transparent and verifiable method of app installation.

Meanwhile, the emergence of audio-based media such as podcasts has created a new advertising frontier. Traditional ad systems are mostly visual and screen-based, but the patent on interactive podcast engagement opens the door to audio-first marketing strategies, thus diversifying advertiser reach.

Regulatory Compliance and Market Communication

By disclosing this development under Regulation 30 of SEBI LODR, Affle has demonstrated its commitment to regulatory transparency. The information was conveyed to the BSE and NSE as required, ensuring that shareholders and stakeholders are fully aware of developments that may materially impact the business.

Company Background

Affle 3i Limited, headquartered in New Delhi with a communication office in Gurugram, operates in the domain of mobile advertising, consumer intelligence, and AI-driven marketing technology. The company is known for its end-to-end platform that empowers advertisers to acquire and retain high-value users while minimizing fraud and maximizing efficiency.

The company is listed on the BSE (Scrip Code: 542752) and NSE (Symbol: AFFLE) and has consistently reported growth in its revenue, profits, and market presence. With its expanding patent portfolio, Affle is poised to enhance its competitive advantage not just in India, but globally.

Conclusion

Affle 3i Limited’s acquisition of two more Indian patents marks a significant achievement in its mission to innovate and lead in the ad tech space. These patents are not merely technical assets—they are strategic tools that align with the company’s long-term vision of creating frictionless, fraud-free, and high-engagement marketing experiences. As Affle continues to strengthen its AI-powered consumer platform, it reaffirms its status as one of India’s most forward-thinking digital marketing companies.

Investors and stakeholders can view these developments as positive signals of the company’s commitment to innovation, brand safety, and performance-based advertising. With its continued focus on technological excellence and global expansion, Affle is well-positioned for sustained growth in the evolving digital landscape.

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