As Akshaya Tritiya 2025 approaches, the age-old tradition of investing in gold is seeing a modern transformation. With gold prices exhibiting a bullish tone, buyers are not only sticking to conventional jewellery purchases but are also embracing alternative investment options such as Gold ETFs, Sovereign Gold Bonds (SGBs), and commercial real estate.

This year's Akshaya Tritiya is not just about cultural sentiment but also about strategic wealth-building, especially with gold delivering 25% returns in the first four months of 2025, according to Deveya Gaglani of Axis Securities.

Surge in Gold Jewellery Demand Despite High Prices

Despite rising gold prices, the festive spirit is leading to a 10–15% increase in jewellery sales, according to Kama Jewelry. Much of this growth is driven by younger consumers who are showing preference for lightweight and daily-wear gold ornaments.

Colin Shah, Managing Director of Kama Jewelry, attributes the demand to a blend of emotional and investment value, saying that consumers view gold as more than just an ornament — it's a store of value.

Financial Gold Gains Ground

The market is clearly evolving beyond physical gold. There’s an evident shift toward financial gold, which includes ETFs, mutual funds, and Sovereign Gold Bonds (SGBs) — all of which offer exposure to gold without the burden of storage or making charges.

Ajay Lakhotia, Founder & CEO of StockGro, highlights how these digital and paper-based options are attracting tech-savvy and cost-conscious investors.

“They eliminate making charges and storage costs,” he explains, adding that diversification is now key to modern investment planning.

Silver Shines Bright Alongside Gold

Silver, long overshadowed by gold, is also experiencing a surge, touching new highs in price. Its increasing usage in industrial sectors like electronics and solar energy makes it a strong candidate for inclusion in diversified metal investment portfolios.

Investors are increasingly pairing gold and silver investments as part of broader asset allocation strategies.

Gold’s Safe-Haven Appeal and Market Drivers

Data suggests that gold has risen over 31% since last year’s Akshaya Tritiya, driven by:

• Global economic uncertainties

• Central bank buying

• A weakening US dollar

These factors reinforce gold’s reputation as a safe-haven asset, especially during volatile market periods. However, Gaglani of Axis Securities warns that gold might be overextended and recommends staggered buying if the price pulls back by 5–10%.

Balanced Strategy is the New Mantra

Yogesh Kansal, Co-founder of Appreciate, advocates for a portfolio manager mindset rather than a buyer’s sentiment. His advice:

• Allocate 5–15% of your portfolio to gold

• Diversify across Indian and global equities

• Include sectors like European defence, global pharma, and US tech stocks

This strategy ensures that emotional investment meets rational financial planning.

Commercial Real Estate: A Modern Akshaya Tritiya Asset

This festive season is also spilling beyond traditional metals. Investors are turning their attention to commercial real estate, especially office spaces in Tier-2 and Tier-3 cities.

Sanjay Chatrath of Incuspaze notes that rental yields of 8–11% and annual capital appreciation up to 20% in Gurugram and Noida are making commercial properties a modern-day symbol of prosperity.

This reflects a shift from asset accumulation to income generation, appealing to long-term investors seeking regular returns.

Why Diversification is Key This Akshaya Tritiya

While the emotional appeal of gold jewellery remains strong during Akshaya Tritiya, financial advisors stress that a token purchase for tradition, coupled with larger investments in ETFs, mutual funds, and real estate, ensures:

• Better portfolio returns

• Reduced volatility

• Optimised tax advantages

Conclusion: Tradition Meets Transformation

This Akshaya Tritiya, India is witnessing a unique blend of culture and capital strategy. The bullish tone of gold prices, combined with evolving investor preferences, is reshaping how people approach wealth creation during this auspicious time.

Whether through lightweight ornaments, ETFs, or real estate, the common thread is a smart and forward-thinking approach to investment.

The Upcoming IPOs in this week and coming weeks are  Wagons Learning, Srigee DLM, Manoj Jewellers.

The Current active IPO are Kenrik Industries,Arunaya Organics, Ather Energy, Iware Supplychain Services.

Start your Stock Market Journey and Apply in IPO by Opening Free Demat Account in Choice Broking FinX.

Join our Trading with CA Abhay Telegram Channel for regular Stock Market Trading and Investment Calls by CA Abhay Varn - SEBI Registered Research Analyst.