Amazon's e-commerce exports initiative, Amazon Global Selling, is on track to exceed US$ 13 billion in cumulative e-commerce exports from India by the end of 2024. This ambitious goal reflects the program’s substantial impact and success in facilitating international trade for Indian sellers. Looking ahead, Amazon aims to reach US$ 20 billion in exports by the end of 2025, underscoring its commitment to expanding global trade opportunities for Indian businesses.

Over the past year, the number of Indian sellers on Amazon has grown by an impressive 20%, bringing the total to 150,000 exporters. These sellers have collectively offered more than 400 million Indian products across Amazon's global marketplaces. The success of this program is evident in the growing number of exporters who are building thriving businesses through Amazon's platform.

According to Mr. Bhupen Wakankar, Director of Global Trade at Amazon India, significant investments are being made in tools and technologies to help sellers optimize their reach, enhance product discovery, and increase sales. This support has been crucial in driving the program’s success, particularly in the beauty and apparel categories, which are experiencing rapid growth. The beauty category has seen over 40% year-over-year growth, while apparel has grown by over 35%.

Indian sellers are making notable inroads in several international markets, with the United States, United Kingdom, and Canada being the top destinations. Additionally, there has been significant activity in Germany, France, Italy, Spain, and Mexico. In India, Delhi, Rajasthan, and Maharashtra are leading in export volumes. Smaller cities such as Anand in Gujarat and Gautam Buddha Nagar in Uttar Pradesh have also achieved remarkable sales, with US$ 89 million and US$ 47 million respectively in 2023.

The success of Amazon Global Selling highlights the importance of improving cross-border logistics and payment solutions for small businesses engaged in e-commerce exports. Amazon's ongoing efforts to enhance these areas are crucial for further supporting Indian sellers in navigating the global market.

As Amazon continues to bolster its e-commerce exports initiative, it not only reinforces its role as a key player in global trade but also significantly contributes to India's growing stature in international markets.

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