Angel One Ltd., one of India's leading fintech companies, has announced a strategic leadership addition with the appointment of Arief Mohamad as the Chief Business Officer - Direct Business. This move is a significant step in Angel One's ongoing efforts to strengthen its position in the rapidly evolving financial technology landscape. Arief brings a wealth of experience in scaling businesses, having held senior leadership roles at Flipkart, one of India's largest e-commerce platforms.

As Chief Business Officer, Arief Mohamad will be responsible for leading Angel One's direct business vertical, focusing on expanding the company’s digital presence and driving client-centric innovations. With over 16 years of experience in digital commerce and expertise in customer engagement, Arief is well-positioned to lead Angel One's efforts in transforming the way financial services are delivered to millions of users in India.

Dinesh Thakkar, Chairman & Managing Director of Angel One Ltd., expressed his enthusiasm about the new addition to the team: "We are thrilled to have someone of Arief’s caliber joining us. His proven track record in scaling digital businesses aligns perfectly with Angel One’s vision of becoming a platform that caters comprehensively to all financial needs in India. Arief’s customer-first approach will be crucial as we work toward making financial services accessible to a billion Indians."

Before joining Angel One, Arief Mohamad served as Vice President and Head of Fashion at Flipkart, where he led one of the largest fashion businesses in India. His prior responsibilities at Flipkart also included managing the Mobiles business and overseeing growth and customer loyalty initiatives. His deep understanding of digital commerce, combined with his passion for delivering superior client experiences, will help Angel One drive further innovation in the fintech sector.

Arief, an alumnus of Indian Institute of Management (IIM) Lucknow, holds a PGDM in Marketing, blending both academic expertise and hands-on experience in business transformation. His journey at Angel One will focus on leading the company’s direct business, scaling its digital offerings, and introducing new client-centric solutions. "The fintech revolution in India is at an inflection point, and Angel One is at the forefront of this transformation," said Arief. "I am excited to be part of a company that shares my passion for leveraging technology to democratize financial services. Together, we will build innovative solutions that empower more individuals, driving sustainable growth for the organization."

Angel One's strategy to redefine financial services through technology is underscored by its commitment to innovation. Arief’s addition to the team signals a renewed focus on expanding the direct business vertical, enhancing client engagement, and leveraging technology to simplify access to financial services for the Indian population.

In the broader context of the fintech industry, Angel One has consistently been at the forefront of using technology to transform financial services. The company has built a strong reputation for its client-first approach, integrating digital tools that allow users to invest, trade, and manage their financial portfolios with ease. With Arief at the helm of the direct business, Angel One is expected to continue its momentum in driving innovation and expanding its footprint across India's rapidly growing financial services market.

This appointment comes at a time when the fintech sector in India is undergoing rapid changes, with increasing adoption of digital platforms and the growing need for personalized financial services. Angel One, with its forward-looking approach, is well-placed to meet these demands, offering a comprehensive suite of financial services that cater to both retail investors and institutional clients.

As part of its broader vision, Angel One aims to make financial services more accessible to underserved populations, leveraging technology to break down barriers to entry. Arief's leadership will be instrumental in guiding Angel One as it continues to push the boundaries of what is possible in the fintech space.

Angel One’s ongoing efforts to expand its reach are further supported by its focus on enhancing client experience. Arief’s experience in leading customer-centric initiatives will play a key role in shaping the company’s future. His expertise in driving growth through digital innovation will allow Angel One to create more personalized financial solutions, helping the company stay ahead in the competitive fintech market.

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