Renowned filmmaker Anurag Kashyap, known for critically acclaimed films such as Dev D and Gangs of Wasseypur, has ignited a major debate in the Hindi film industry after publicly criticising the producer of the upcoming AI-generated film Chiranjeevi Hanuman – The Eternal. In a strongly worded social media post, he called out Vijay Subramaniam, a senior figure in the industry and co-producer of the film, saying “You should be in the gutter.” His remarks have brought widespread attention to the growing controversy surrounding the use of artificial intelligence in Indian cinema, raising questions about the role of AI-generated movies and their impact on creative artists.

The incident began when the first look poster of Chiranjeevi Hanuman – The Eternal was released, announcing that the project would be entirely generated by artificial intelligence and produced by Vikram Malhotra and Vijay Subramaniam. This AI-generated Bollywood film controversy immediately prompted reactions online, with seasoned filmmakers and film enthusiasts discussing whether the adoption of AI technology undermines the essence of artistic creativity in cinema. Among the strongest responses was from Anurag Kashyap, who shared the poster on Instagram and criticised Subramaniam for choosing AI over human talent. According to Kashyap, production houses and agencies are increasingly focused on monetary gains, and this shift towards AI filmmaking is proof they are “only interested in making money off you.”

In his post, the director emphasised that the future of the Hindi film industry will be determined by how artists respond to this trend, calling on actors and creators to stand up and question those supporting AI-generated projects. He added that anyone with a spine should leave agencies that promote such films, making it clear that he believes this practice is a serious threat to the integrity of creative work. The reaction came across as a passionate defense of human creativity, with Kashyap stating that those who choose to replace artists with machines are “spineless and cowardly.”

This Anurag Kashyap AI-generated film news has generated extensive conversations. Artists and fans have started debating whether artificial intelligence should be embraced as a supportive tool or discarded altogether in the film production process. Kashyap’s concern is rooted in the fear that AI-generated films could reduce opportunities for writers, directors, actors, and technicians who have spent years honing their creative craft. He also accused prominent agencies of misrepresenting the interests of creators by investing resources into projects that do not prioritise human narratives or artistic development.

For those unfamiliar with the film at the centre of this controversy, Chiranjeevi Hanuman – The Eternal is being promoted as a first-of-its-kind AI film in India and is set to release on Hanuman Jayanti 2026. The producers describe it as a new era of filmmaking that combines mythological storytelling with cutting-edge technology. However, the enthusiastic promotion of this AI-driven project has triggered skepticism and backlash from film industry professionals, particularly those who believe that Indian cinema’s rich storytelling traditions should be protected from technological shortcuts.

Within a few hours of the post going online, Anurag Kashyap’s latest statement on AI films became one of the Top News Headlines in Bollywood AI film category. Supporters applauded Kashyap’s courage to speak up and warned that normalising AI-generated content could lead to the erosion of thousands of creative jobs. Others argued that technological advancements are unavoidable, and instead of resisting, the industry should find a balanced approach where AI tools complement human artists without replacing them.

The statement “You should be in the gutter” has resonated widely and continues to echo across media outlets. Kashyap’s comment frames the AI in Indian cinema controversy as more than a debate over filmmaking methods—he presents it as a moral and ethical battle that challenges the very foundations of artistic credibility. Critics of AI-generated films argue that cinema earns its power from the human experience, and this experience cannot be replicated by computer algorithms, no matter how advanced.

Supporters of the technology, however, insist that AI-generated content should be seen as an evolution in cinematic craftsmanship, aimed at making large-scale film production more efficient and cost-effective. They assert that the industry can adapt by incorporating AI into post-production or visual effects, while continuing to rely on human creativity for scriptwriting, direction, acting, and artistic vision. Nevertheless, Kashyap’s harsh criticism suggests that the current approach of fully producing a film through AI is misguided and ultimately detrimental to the future of Indian cinema.

The discussion has also highlighted growing concerns among younger creators who fear that AI might become a preferred alternative for producers seeking maximum profit with minimal investment. These fears are rooted in recent global trends where digital tools and AI technologies have begun to replace creative professionals in multiple industries, from design to writing and music production. Bollywood’s embrace of AI-generated films could accelerate this process within the entertainment sector, limiting opportunities for new talent and widening the gap between tech-driven and artist-driven cinema.

As the industry braces for the release of Chiranjeevi Hanuman – The Eternal, many are watching to see how other filmmakers and agencies respond. Will more established names join Kashyap in publicly condemning this trend, or will the success of AI-driven content encourage more producers to follow suit? For now, the Anurag Kashyap criticises Chiranjeevi Hanuman producer story remains at the centre of national attention, prompting audiences to re-evaluate the balance between technology and creativity.

In conclusion, the AI generated Bollywood film controversy has opened an important conversation about the purpose and future of cinema in India. Anurag Kashyap’s sharp criticism of Vijay Subramaniam highlights the growing divide between profit-driven AI film production and the traditional values of artistic integrity and human storytelling. Whether this debate sparks meaningful change or signals a broader shift remains to be seen, but it is clear that the Hindi film industry is now at a crossroads. Artists, producers, and audiences must decide whether cinema remains a human-centered creative art form or transforms into something created entirely by technology.

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