APEDA boosts Assam agri-exports through Organic Conclave and buyer seller meet in Guwahati
K N Mishra
21/Jan/2026
What's covered under the Article:
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APEDA organised an Organic Conclave-cum-Buyer Seller Meet in Guwahati to enhance agri-export linkages and global market access for Assam’s farm products.
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Exporters, importers and Farmer Producer Companies explored trade opportunities in GI-tagged rice, fruits and organic spices from Assam.
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Government officials highlighted certification, infrastructure and policy support to make Assam’s agri-exports globally competitive and sustainable.
India’s agri-export ecosystem received a significant boost with the successful organisation of the APEDA strengthens Assam agri-exports through Organic Conclave in Guwahati, a landmark initiative aimed at enhancing market access, export readiness and global visibility of Assam’s agricultural and processed food products. The event, organised by the Agricultural and Processed Food Products Export Development Authority (APEDA) under the Ministry of Commerce & Industry, Government of India, in collaboration with the Government of Assam, marks an important step in integrating the state’s rich agricultural potential with international markets.
As highlighted in APEDA Assam agri export News, the Organic Conclave-cum-Buyer Seller Meet was designed to act as a focused platform for building strong business-to-business linkages. Held in Guwahati, the conclave brought together over 30 exporters, 9 importers, and nearly 50 Farmer Producer Companies (FPCs) from Assam and neighbouring regions. This diverse participation underscores the growing interest in Assam’s organic and speciality agricultural products among domestic and global buyers.
The Organic Conclave Assam latest News reflects the increasing strategic importance of the North Eastern region in India’s agri-export roadmap. Assam, with its unique agro-climatic diversity, offers a wide range of high-value products that are increasingly sought after in international markets. These include Assam Joha Rice and other non-basmati speciality rice varieties, fresh fruits such as banana, pineapple, mandarin orange and Assam lemon, as well as organic spices like ginger, turmeric and black pepper. The conclave provided an opportunity to showcase these products directly to potential buyers and exporters, enabling meaningful commercial discussions.
One of the key objectives of the event was to strengthen Assam agricultural exports by addressing gaps in aggregation, certification, infrastructure and market access. For many small and marginal farmers in Assam, access to global markets has traditionally been limited by scale, compliance requirements and lack of direct buyer connections. By bringing together exporters, importers and FPCs on a single platform, APEDA aimed to bridge these gaps and enable farmers to participate more effectively in export-oriented value chains.
The APEDA buyer seller meet format played a crucial role in facilitating direct interactions between producers and buyers. Structured B2B meetings allowed stakeholders to discuss product specifications, quality standards, volumes, pricing and long-term supply arrangements. Such engagements are critical for building trust, understanding market expectations and developing sustainable export partnerships. For FPCs, this exposure also provided valuable insights into international demand trends and compliance requirements.
Assam’s strength in Organic farming Assam India was a central theme of the conclave. The state has a long tradition of low-input farming practices, which aligns well with global demand for organic and sustainably produced food. Many areas in Assam are naturally suited for organic cultivation due to limited use of chemical inputs, making certification and transition to organic exports more feasible. APEDA’s support in this area is expected to further enhance the credibility and export readiness of Assam’s organic products.
Speaking at the event, Assam’s Minister of Agriculture, Horticulture and Excise, Mr. Atul Bora, highlighted the state’s rich basket of GI-tagged and organically produced products. He emphasised the need for a comprehensive approach that includes aggregation, certification, infrastructure development and effective market access to make regional products globally competitive. According to him, strengthening these elements is essential not only for increasing exports but also for ensuring sustainable livelihoods for farmers, a key priority for the state government.
The importance of GI tagged products Assam was repeatedly underscored during the conclave. Products such as Assam Joha Rice, known for its unique aroma and quality, have strong potential in premium international markets. GI tagging helps protect the identity of such products, adds value and enhances consumer trust. APEDA’s efforts to promote GI-tagged products through targeted export initiatives are expected to significantly improve Assam’s positioning in global agri-markets.
IAS Commissioner and Secretary-cum-Agriculture Production Commissioner, Government of Assam, Ms. Aruna Rajoria, also addressed the gathering and spoke about the globally sought agricultural products of the state. She stressed the need for strong and reliable market linkages, supported by institutional mechanisms like APEDA, to unlock the full export potential of Assam. Her remarks highlighted the role of coordinated efforts between the central and state governments in building a robust agri-export ecosystem.
From a policy perspective, the conclave highlighted how national-level reforms are supporting regional export growth. APEDA organic exports India have gained momentum in recent years due to farmer-friendly provisions under the revised National Programme for Organic Production (NPOP). These provisions simplify certification processes, reduce compliance burdens and encourage more farmers and FPCs to participate in organic exports. Such reforms are particularly beneficial for states like Assam, where smallholder farmers dominate the agricultural landscape.
Chairman of APEDA, Mr. Abhishek Dev, reiterated the strong growth prospects for agricultural, horticultural and organic exports from Assam. He highlighted that recent Organic Mutual Recognition Agreements with Australia and New Zealand have opened new avenues for Indian organic products in these markets. In addition, Free Trade Agreements with the UK, Oman and EFTA countries are expected to provide preferential market access, making Indian and Assamese products more competitive globally.
These trade agreements are especially relevant in the context of Organic spices export India and speciality food products from Assam. Reduced tariffs, streamlined regulatory processes and mutual recognition of standards can significantly enhance export volumes and value realisation. The conclave served as a platform to inform exporters and FPCs about these opportunities and encourage them to align their production and marketing strategies accordingly.
The participation of nearly 50 Farmer Producer Companies Assam at the conclave is a positive indicator of grassroots-level engagement. FPCs play a critical role in aggregating produce, improving bargaining power and enabling small farmers to access larger markets. Through direct interaction with exporters and importers, FPCs gained practical insights into export documentation, quality requirements and long-term contract structures. This knowledge transfer is essential for building export-oriented farmer institutions.
Infrastructure development emerged as another key area of discussion during the conclave. Efficient logistics, cold storage facilities, packhouses and testing laboratories are vital for maintaining product quality and meeting international standards. Strengthening such infrastructure will not only support exports but also reduce post-harvest losses and improve overall supply chain efficiency. These improvements align with broader national efforts to enhance agri-logistics and export infrastructure.
The conclave also highlighted the strategic importance of the North East in India’s agri-export vision. With its proximity to South East Asia and access to international borders, the region has the potential to emerge as a gateway for agricultural trade. North East agri exports can benefit significantly from targeted interventions that combine infrastructure development, policy support and market linkages, as demonstrated by the APEDA-led initiative in Assam.
From a sustainability perspective, promoting organic and GI-tagged products supports environmentally responsible farming practices and preserves regional biodiversity. By encouraging organic cultivation and value-added exports, initiatives like the Organic Conclave contribute to long-term ecological balance while improving farmer incomes. This approach aligns with global consumer preferences for sustainable and ethically produced food.
The business-to-business interactions at the conclave also helped identify challenges faced by exporters and producers, such as certification costs, limited access to finance and lack of awareness about international market trends. Addressing these challenges will require continued collaboration between government agencies, industry bodies and financial institutions. APEDA’s role as a facilitator and knowledge partner will be crucial in this regard.
The event further reinforced the importance of branding and promotion for Assam’s agricultural products. Building a strong brand identity for products like Assam Joha Rice, organic spices and tropical fruits can enhance their appeal in premium markets. Storytelling around origin, quality and sustainability can help differentiate these products and command better prices internationally.
In the broader context of APEDA Assam agri export News, the Organic Conclave-cum-Buyer Seller Meet represents a shift towards more targeted, region-specific export promotion strategies. Rather than a one-size-fits-all approach, such initiatives recognise the unique strengths and challenges of individual states and tailor interventions accordingly. This strategy is expected to yield more sustainable and inclusive export growth.
Looking ahead, the outcomes of the conclave are expected to translate into concrete export deals, long-term partnerships and capacity-building initiatives. Continued follow-up, monitoring and support will be essential to ensure that the momentum generated at the event leads to tangible benefits for farmers, exporters and the state economy.
In conclusion, the APEDA strengthens Assam agri-exports through Organic Conclave in Guwahati marks a significant milestone in the journey of Assam’s agricultural sector towards global integration. By bringing together exporters, importers, FPCs and policymakers, the conclave created a collaborative platform to unlock the state’s export potential. As highlighted across Organic Conclave Assam latest News, APEDA organic exports India and North East agri exports, this initiative is poised to strengthen market access, enhance farmer incomes and position Assam as a key contributor to India’s agri-export growth story.
With continued policy support, infrastructure development and global market engagement, Assam’s diverse and high-quality agricultural products are well placed to gain a stronger foothold in international markets. The APEDA-led conclave serves as a model for how focused interventions can drive sustainable and inclusive growth in India’s agri-export sector.
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