On April 30, 2025, Apeejay Surrendra Park Hotels Limited (ASPHL) announced the signing of a definitive hotel management agreement for the development of Zone by The Park, Indore, located within the upcoming Alankrit Film City. This agreement is a significant step in ASPHL’s expansion into the fast-developing city of Indore, a prime hub in Madhya Pradesh.

The New Hotel Development

The 117-key hotel will bring ASPHL’s signature design-led, social, and vibrant hospitality experience to one of the state’s most rapidly growing urban centers. The location within Alankrit Film City, a large-scale, multi-faceted development, is poised to make the hotel a key destination for both business and leisure travelers.

Strategic Location

Strategically situated just 30 minutes from Devi Ahilyabai Holkar Airport, the hotel is set amidst the Alankrit Film City, a first-of-its-kind entertainment hub in Madhya Pradesh. The film city will feature a range of shooting locations, thematic gardens, film sets, recreational parks, and even a dedicated wedding mandapam. This will not only make the area attractive for movie production but also a vibrant tourism destination.

The addition of the Zone by The Park hotel will further solidify the region’s appeal by offering contemporary hospitality services to visitors of all kinds.

Hotel Features and Amenities

The hotel will feature a wide range of thoughtfully curated experiences and facilities, designed to cater to both corporate and leisure guests. These will include:

• Bazaar: An all-day dining restaurant serving a variety of cuisines.

• Z Bar: A high-energy bar for socializing and relaxation.

• Vitalia Spa: A wellness center designed for rejuvenation.

• Playa: A luxurious pool area for leisure and relaxation.

In addition to these amenities, the hotel will offer a range of banquet spaces, both indoor and outdoor, to accommodate social celebrations, weddings, and corporate gatherings. The ability to host such diverse events will significantly enhance the hotel’s appeal to both business professionals and tourists.

Comments on the Partnership

Mr. Vikas Ahluwalia, General Manager and National Head of Zone by The Park Hotels, shared his excitement about the development. He stated, "We are thrilled to bring Zone by The Park to the dynamic city of Indore. With its strategic location inside Alankrit Film City and a vibrant blend of hospitality, design, and entertainment, the hotel will be a landmark destination. This signing further strengthens our presence in Central India and reflects our commitment to delivering exceptional guest experiences across emerging markets."

Similarly, Mr. Ravish Jain, Partner at RR Jain Infra, expressed his enthusiasm for the collaboration: "We are happy to partner with Apeejay Surrendra Park Hotels Limited, one of the oldest hospitality brands in India, known for delivering unmatched guest experiences. This partnership provides us with an incredible opportunity to reach more travelers."

Expanding Zone by The Park Portfolio

This agreement is part of ASPHL’s ongoing efforts to expand its Zone by The Park portfolio, which targets the upper mid-scale hotel segment. With a focus on stylish, social, and locally-rooted experiences, the brand continues to establish itself as a leader in providing modern, community-focused accommodations that cater to a wide variety of guests.

About Apeejay Surrendra Park Hotels Limited

Founded in 1967, Apeejay Surrendra Park Hotels Limited (ASPHL) is a leading name in the Indian hospitality industry. Known for its upscale properties and diverse Food & Beverage offerings, ASPHL’s flagship brand is THE PARK. The company operates 37 hotels across 27 cities in India, under five distinct brands: THE PARK, THE PARK Collection, Zone Connect by The Park, and Zone by The Park.

Beyond its core hospitality services, ASPHL has also ventured into food and beverage and entertainment, including the iconic Flurys brand. The company is listed on the BSE (Scrip Code: PARKHOTELS/544111) and NSE (Symbol: PARKHOTELS).

For more information, you can visit the official website of Apeejay Surrendra Park Hotels Limited: www.theparkhotels.com

Conclusion

The signing of the hotel management agreement for Zone by The Park in Indore marks an important milestone for Apeejay Surrendra Park Hotels Limited. With its innovative approach to hospitality and strategic location within Alankrit Film City, the new hotel is poised to become a key destination in Madhya Pradesh, catering to both business travelers and leisure visitors. The development reflects ASPHL’s commitment to expanding its presence in emerging markets and providing memorable guest experiences across India.

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