Apple Inc., one of the most iconic consumer technology companies globally, continues to strengthen its physical presence in India with a major retail expansion strategy. The company has officially announced the opening of its fourth retail store in the country, located in Pune’s Koregaon Park, scheduled for September 4, 2025. This development comes just days after Apple confirmed the launch of its Bengaluru store and right before the much-anticipated unveiling of the iPhone 17 series, making it a well-timed move to capture consumer attention.

Apple’s expanding retail footprint in India

So far, Apple has opened two major stores in India — Apple BKC in Mumbai and Apple Saket in New Delhi. Alongside these, the company has confirmed the Apple Hebbal store in Bengaluru, and now, the Apple Koregaon Park in Pune will mark its fourth official outlet. This expansion indicates Apple’s growing focus on India as one of its fastest-growing markets, both in terms of sales and consumer engagement.

The Pune store is particularly significant because it is situated in Koregaon Park, a high-profile location known for its commercial and cultural relevance. This retail outlet will not only cater to Pune residents but is also expected to attract Apple enthusiasts from across Maharashtra.

Store design inspired by Indian heritage

Apple has consistently incorporated Indian-inspired designs into its retail outlets. The Pune store continues this trend with a barricade design theme similar to that of the Bengaluru outlet, both featuring artwork inspired by the Peacock, which is India’s national bird and a symbol of pride. This design philosophy showcases Apple’s efforts to connect with Indian culture while maintaining its globally recognised minimalist aesthetics.

According to reports, the Koregaon Park Apple Store will cover nearly 10,000 square feet, making it one of the largest and most spacious Apple outlets in India. This ensures that customers will have ample space to explore Apple’s wide product range and participate in interactive sessions.

A holistic customer experience

Apple’s retail strategy goes beyond just selling devices. The Pune store will enable customers to experience the full range of Apple products, including the iPhone, iPad, Mac, Apple Watch, and accessories. Additionally, Apple’s hallmark services such as Today at Apple sessions will be hosted in Pune, covering diverse fields such as photography, art, music, and coding workshops. These sessions are designed to engage users, enhance creativity, and deepen product knowledge.

Apart from in-store experiences, Apple has also focused on personalised shopping services. Indian customers can make use of Shop with a Specialist over Video and the Apple Store app, ensuring they get the same premium experience whether online or offline. The Pune store is expected to strengthen this hybrid model of physical and digital shopping.

Timing with iPhone 17 launch

The timing of the Pune and Bengaluru store openings appears to be strategic, aligning with the highly anticipated iPhone 17 series launch. Apple is expected to host its global launch event in early September, with sales beginning mid-month. By opening two new stores in India around the same time, Apple ensures that customers in multiple cities can experience the new products firsthand, boosting both visibility and sales.

Future expansion plans

Reports indicate that Apple is not stopping with Pune and Bengaluru. There are strong rumours of upcoming Apple Stores in Hyderabad and Chennai, which will further strengthen its retail presence across India. This aggressive expansion strategy shows Apple’s confidence in the Indian market, where rising disposable incomes, growing tech adoption, and premium product demand are fuelling rapid growth.

Apple’s larger India strategy

Apple’s investment in retail infrastructure in India is part of a broader market strategy. With manufacturing operations already underway in India through its partnerships with Foxconn, Wistron, and Pegatron, Apple is not only focusing on local sales but also on making India a key hub in its global supply chain.

By opening exclusive retail stores, Apple gains better control over customer experience, branding, and direct sales, compared to third-party retail channels. This is also expected to strengthen Apple’s ecosystem loyalty, ensuring users remain engaged across devices and services such as iCloud, Apple Music, and App Store.

Conclusion

The opening of the Apple Koregaon Park retail store in Pune marks another milestone in Apple’s India journey. With a design inspired by Indian culture, a spacious 10,000 sq ft layout, and premium services, the store promises to deliver an unmatched customer experience. Its launch ahead of the iPhone 17 series event ensures maximum visibility and excitement among consumers.

As Apple continues to expand with future outlets in Hyderabad and Chennai, the company is clearly positioning India as a critical market for both sales growth and brand engagement. This expansion, combined with Apple’s strong product pipeline and customer-first approach, highlights its long-term commitment to India.

The Upcoming IPOs in this week and coming weeks are Amanta Healthcare, Rachit Paints, Abril Paper Tech, Sneha Organics, Sugs Lloyd, Anlon Healthcare, NIS Management, Sattva Engineering Construction, Globtier Infotech, Current Infraprojects, Vikran Engineering.

The Current active IPO are Shivashrit Foods, Anondita Medicare, Classic Electrodes (India), ARC Insulation & Insulators.

Start your Stock Market Journey and Apply in IPO by Opening Free Demat Account in Choice Broking FinX.

Join our Trading with CA Abhay Telegram Channel for regular Stock Market Trading and Investment Calls by CA Abhay Varn - SEBI Registered Research Analyst.