Bajaj Consumer Acquires Full Stake in Vishal Personal Care for ₹61.18 Crore
NOOR MOHMMED
17/May/2025
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Bajaj Consumer acquires remaining 51% of Vishal Personal Care for ₹61.18 crore
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Company now owns 100% equity in Vishal Personal Care as of May 16, 2025
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Deal completed as part of 2-tranche SPSHA agreement signed in February 2025
Mumbai, May 16, 2025 – Bajaj Consumer Care Limited (NSE: BAJAJCON, BSE: 533229) has successfully completed the acquisition of the remaining 51% equity stake in Vishal Personal Care Private Limited, making the latter a 100% wholly-owned subsidiary, the company announced via official filings today.
The deal, valued at ₹61,18,23,600, was part of a structured two-tranche acquisition plan, initiated through a Share Purchase cum Shareholders Agreement (SPSHA) executed on February 14, 2025 with Vishal Personal Care, Peepul Capital Fund III LLC, and other shareholders.
This marks a significant strategic expansion for Bajaj Consumer Care as it consolidates its position in the personal care sector, adding Vishal Personal Care’s operations and product portfolio under its full ownership.
Background of the Transaction:
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SPSHA Signing Date: February 14, 2025
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Tranche 1 Completion: March 10, 2025 – Acquisition of 49% equity
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Tranche 2 Completion: May 16, 2025 – Acquisition of remaining 51% equity
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Total Consideration for Tranche 2: ₹61,18,23,600
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Ownership Status Post-Tranche 2: Vishal Personal Care is now a 100% subsidiary
The initial disclosure regarding the SPSHA and the planned two-tranche acquisition was made on February 14, 2025, and was followed by a confirmation of the 49% stake acquisition on March 10, 2025. With the second tranche completed today, Bajaj Consumer Care now holds full ownership of Vishal Personal Care.
Strategic Significance for Bajaj Consumer Care:
This acquisition represents a major milestone in Bajaj Consumer’s growth roadmap. Vishal Personal Care, known for its presence in the personal hygiene and grooming segments, complements Bajaj’s product line, creating a synergistic opportunity for product expansion, distribution scale, and operational integration.
By securing complete ownership, Bajaj Consumer can now streamline strategic decisions, optimize brand alignment, and leverage Vishal Personal Care’s existing market penetration and innovation pipelines.
Regulatory Disclosures and Compliance:
The disclosure was made in accordance with Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, and follows the prescribed format under SEBI Circular No. SEBI/HO/CFD/CFD-PoD-1/P/CIR/2023/123 dated July 13, 2023.
The detailed disclosures pertaining to the acquisition structure, valuation, and rationale were already provided in the February 14, 2025 filing, as noted in the latest update.
This final tranche acquisition also complies with all legal, regulatory, and shareholder agreements set forth in the SPSHA.
About Bajaj Consumer Care Limited:
Bajaj Consumer Care Ltd (formerly known as Bajaj Corp Ltd) is one of India's leading FMCG companies, primarily focused on hair care and skin care products. Known for its iconic Bajaj Almond Drops Hair Oil, the company has a well-established footprint across urban and rural markets in India and growing presence in international markets.
With this latest acquisition, Bajaj Consumer is strategically aligning itself to meet changing consumer needs by expanding into new-age personal care categories.
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