Birla Estates Private Limited, a wholly owned subsidiary of Aditya Birla Real Estate Limited, has reported remarkable success with the launch of Birla Trimaya Phase 3 – The Park in North Bengaluru. In just 24 hours of the launch, the project saw a booking value of approximately INR 500 crores, with over 300 units sold. This stunning achievement marks another significant milestone for Birla Estates and Birla Trimaya, showcasing the strong demand and confidence in the luxury real estate sector in Bengaluru.

With this development, the cumulative booking value across all three launched phases of Birla Trimaya now stands at INR 1,500 crores, with approximately 90% of the launched inventory already sold. This underlines the project’s strong market presence and resonates with the growing demand for premium living spaces in Bengaluru.

About Birla Trimaya and the New Launch

Birla Trimaya is an expansive, 52-acre project strategically located on Shettigere Road, Devanahalli, in North Bengaluru. The development is divided into three distinct phases: The Hill, The Park, and The Bay. These phases offer a variety of premium living options including apartments, row houses, and duplex homes within a gated community.

The newly launched Phase 3 – The Park introduces a nature-inspired living experience, blending urban sophistication with serene surroundings. This phase offers a selection of 2 BHK, 3 BHK, and 4 BHK units, including luxurious duplex residences designed to elevate the lifestyle of its residents. With expansive views of the central park, these homes provide a tranquil retreat amidst the vibrant city.

The Leadership Perspective

Mr. K.T. Jithendran, the MD & CEO of Birla Estates, shared his excitement about the overwhelming response to Birla Trimaya. He emphasized that the cumulative booking value of over INR 1,500 crores reflects the company’s deep market understanding and commitment to designing homes that offer thoughtful living experiences. The project’s success further strengthens Birla Estates’ position as a preferred brand in luxury real estate and underscores the trust homebuyers have placed in the company.

Strategic Expansion in Bengaluru

Beyond Birla Trimaya, Birla Estates is actively expanding its footprint across Bengaluru with other landmark projects in Whitefield, Rajajinagar, Devanahalli, and Rajarajeshwari Nagar. This reflects the company's vision to broaden its market presence and strengthen its position in one of India’s fastest-growing real estate hubs.

Birla Estates and Its Future Vision

Birla Estates has quickly established itself as a prominent player in the Indian real estate industry. With a focus on premium residential projects, the company has managed to develop world-class properties through both outright land purchases and asset-light joint ventures. The company’s long-term goal is to position itself among the top real estate developers in India by focusing on sustainability, execution excellence, customer-centricity, and thoughtful design.

The company’s commercial portfolio includes two Grade-A commercial buildings located in Worli, Mumbai, spanning around 6 lakh square feet of leasable area, marking their growing presence in the commercial space as well.

Conclusion

The launch of Birla Trimaya Phase 3 has proven to be a resounding success, with INR 500 crores in booking value achieved within just 24 hours of its launch. The project’s total booking value has now exceeded INR 1,500 crores, with 90% of units sold across all phases. This accomplishment underscores Birla Estates’ strong position in the luxury real estate market and marks a major milestone in the company's growth trajectory.

With its ongoing expansion in Bengaluru and focus on delivering premium residential and commercial spaces, Birla Estates is well on its way to becoming one of the top real estate developers in India.

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