India’s luxury real estate and hospitality sectors are witnessing a transformative shift as branded residences and resorts gain momentum among domestic and international buyers. According to a report released by Fine Acers, a leading luxury resort developer, the market for branded residences and resorts in India is projected to reach ₹8,610 crore (US$ 1 billion) by 2027. This sector, which was once considered a niche, is now evolving into a robust asset class driven by growing urban affluence, changing lifestyle preferences, and increased global exposure.

Market Growth Trajectory: From Niche to Mainstream

The branded residences and resort sector in India is growing at a compound annual growth rate (CAGR) of 11–12%, with projections indicating even faster expansion—15% annual growth by 2030. This acceleration reflects a maturing luxury housing market where homebuyers are increasingly drawn towards branded living experiences, which offer not just exclusivity but also standardized services, premium amenities, and strong brand trust.

This uptick is largely due to the domestic leisure and business travel boom, alongside increasing activity in the Meetings, Incentives, Conferences, and Exhibitions (MICE) segment. Moreover, a notable rise in foreign tourist arrivals—facilitated by India’s improved air connectivity and global visibility—is contributing to the rising demand for luxury accommodations and lifestyle investments.

Branded Hotels and Residences: A Synergistic Rise

In FY25, India witnessed a 17% growth in the branded hotel segment, with an increase in room supply and property development, largely driven by the asset-light management contract model. This strategy has enabled hospitality majors to scale faster without heavy capital investment in land and construction. The branded residences sector is mirroring this trend, growing at 11% year-on-year, reflecting changing investment behaviors among India’s wealthy and aspirational classes.

Homebuyers and investors are now actively seeking lifestyle properties that offer managed services, maintenance, high security, and the prestige of a global brand name. With increasing disposable incomes, growing urban migration, and a shift towards multi-use real estate, the appeal of branded residences is expanding rapidly.

Top Cities and Emerging Hubs for Branded Living

Mumbai, Delhi-NCR, Jaipur, Bengaluru, and Pune have emerged as established markets for branded residences and resort-style properties. These cities boast a mix of corporate growth, luxury demand, infrastructure development, and a high concentration of HNIs (High Net-Worth Individuals). At the same time, Hyderabad and Ahmedabad are emerging as new hotspots, thanks to urban expansion, proactive government policies, and increased interest from both local and international developers.

The growing preference for second homes, holiday homes, and vacation rental investments is also contributing to the rise of branded projects in leisure destinations across Goa, Udaipur, Rishikesh, and Coorg, creating a well-rounded landscape for resort-style real estate.

India’s Global Role in Branded Residences

Currently, India contributes just 3% to the global supply of branded residences and resorts. However, Fine Acers and industry analysts project this figure to rise sharply to 22% by the end of this decade. This increase would significantly position India as a global hotspot for branded residential offerings, challenging established markets like Dubai, Miami, and Singapore.

This growth potential has not gone unnoticed. International hospitality giants such as Wyndham, Marriott, and Accor are expanding aggressively in India, while local innovators like Fine Acers are setting new benchmarks for luxury real estate with curated living experiences.

The Power of the Brand

The branded real estate model leverages the power of global hospitality brands to deliver consistent service standards, property management, and rental yields. These projects typically feature fully furnished units, concierge services, wellness centres, fine-dining experiences, and resort-like landscapes, which collectively appeal to both lifestyle buyers and institutional investors.

Moreover, the association with a reputed international brand ensures long-term value appreciation and stronger resale demand. For Non-Resident Indians (NRIs), these properties also offer a trusted and hassle-free investment route, often doubling as vacation homes or business stopovers.

MICE Tourism and Corporate Influence

Another major factor propelling this sector is the rise in MICE tourism. As India increasingly becomes a hub for international business events, global summits, and luxury conventions, demand for high-end accommodations and branded residences with event-hosting capabilities is on the rise. Corporate executives and expatriates are also fuelling the demand for branded rental homes, especially in cities with a strong IT/ITeS and finance ecosystem.

Regulatory and Policy Support

The sector’s growth is further reinforced by government policy support under initiatives such as:

• Incredible India 2.0

• Dekho Apna Desh campaign

• Smart Cities Mission

• Ease of Doing Business in Real Estate and Tourism sectors

These reforms have improved the investment climate, attracted FDI in hospitality, and enabled faster clearances for luxury housing and resort projects.

Looking Ahead: India’s Luxe Living Evolution

As the lines blur between luxury real estate and hospitality, the future of branded residences and resorts in India looks both promising and disruptive. With changing buyer mindsets, urban sophistication, and the rising demand for managed and secure living, branded real estate is no longer just a trend—it is becoming the new norm.

By 2027, if projections hold, India’s branded residences and resorts market will cross the ₹8,610 crore (US$ 1 billion) mark, transforming the landscape of urban and vacation living. With continued policy support, innovative delivery models, and a focus on sustainability and wellness, India is well-positioned to become a global leader in branded luxury living.

In conclusion, the convergence of hospitality, real estate, and lifestyle is redefining how Indians live, travel, and invest. With the entry of marquee global brands and the evolution of consumer aspirations, the branded residence and resort segment is poised to become one of the most dynamic growth stories in India's real estate sector.

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