Bright Outdoor Media Limited, India’s pioneering and first listed Out-of-Home (OOH) advertising company, has announced a bold strategic expansion aimed at transforming the business into a comprehensive 360° media and branding powerhouse. This strategic development was disclosed in an official communication to the BSE SME Platform on 12th July 2025, under Regulation 30 of SEBI (LODR) Regulations, 2015.

Operating under the BSE Scrip Code: 543831, Bright Outdoor Media has built an enviable reputation over the past 45 years for its dominance in outdoor advertising, including ownership of 42 large-format digital LED billboards in Mumbai. Now, the company is diversifying beyond its traditional OOH footprint to tap into above-the-line (ATL), below-the-line (BTL), and digital engagement opportunities.

Key Highlights of the Expansion:

Effective 15th July 2025, Bright Outdoor Media will commence full-scale operations across the following new verticals:

• ATL Channels: Television, Print, and Radio Campaigns

• BTL Activations: Mall and Multiplex Promotions, On-ground Events

• Cinema & In-Film Branding, Ad Film Production

• Events & Exhibitions, Celebrity Engagement, Talent Management

• Public Relations, Corporate Gifting, and Creative Services

• Digital and Social Media Marketing

To support this ambitious expansion, Bright has formed an expert task force composed of seasoned professionals across media, marketing, events, and advertising. This initiative is set to transform the company into a full-service marketing and communication agency, capable of delivering high-impact, integrated brand solutions across every touchpoint.

Strategic Intent and Vision:

Dr. Yogesh Lakhani, CMD of Bright Outdoor Media Limited, shared his vision for this transformation, stating:

"At Bright, we’ve always believed in staying ahead of the curve. Our new ventures in event management, celebrity engagement, PR, and ATL-BTL activations reflect our commitment to evolve with the market. We aim to offer clients a truly integrated experience, leveraging our infrastructure and long-standing brand relationships."

Lakhani emphasized that this is a natural evolution of the Bright brand, aligning with the increasing demand for multi-channel, storytelling-driven campaigns. He underlined that the company’s infrastructure, built on trust and decades of operational strength, will serve as the backbone for these expansions.

Real Estate Focus and Asset Optimization:

The company also announced plans to intensify its focus on real estate, with a strategic intent to unlock synergies between media visibility and property development. This multi-pronged strategy is expected to drive both operational efficiency and long-term shareholder value.

Background on Bright Outdoor Media Limited:

Founded in 1980, Bright Outdoor Media has been a stalwart in India’s advertising industry. The company operates:

• A nationwide network of over 400 hoardings

• Specialised advertising formats including Cinema Slides, Railway Boards, Mobile Sign Trucks, Bus Ads, Kiosks, Gantries, and Vinyl Wraps

• Campaigns across industries such as Entertainment, Education, Construction, and Government Outreach

Notably, Bright has:

• Delivered over 2 lakh advertising campaigns for movies, TV serials, OTT shows, and events

• Facilitated 50,000+ awards and felicitations

• Served more than 5,000 corporate clients

The company is also recognized for its innovative approach to green advertising. It was the first globally to install solar panels on hoardings, a sustainability initiative that directly powers Indian Railways infrastructure.

Financial Performance (FY25):

Bright Outdoor Media posted impressive numbers for the financial year ending March 31, 2025:

• Total Revenue: ₹128.05 crore

• EBITDA: ₹27.38 crore

• Net Profit: ₹19.07 crore

• EPS: ₹13.11

These results underscore Bright’s financial robustness and its ability to self-fund strategic expansions, further enhancing investor confidence.

Leadership in Transition:

Under the stewardship of Dr. Yogesh Lakhani, a visionary entrepreneur and the face behind Bright’s exponential growth, the company continues to build on its legacy. His hands-on approach, combined with the new leadership team handling the expanded verticals, is expected to accelerate Bright’s transformation into an end-to-end branding conglomerate.

Outlook and Market Positioning:

With this expansion, Bright Outdoor Media aims to:

• Diversify revenue streams

• Offer bundled media services

• Drive deeper brand engagement across demographics

• Retain leadership in the OOH domain while scaling digital and experiential marketing

This move is poised to reshape the company’s market positioning from a hoardings-centric business to a multi-dimensional media solution provider.

Disclaimer:

The company has issued a cautionary statement that certain forward-looking elements in this communication may be subject to market, regulatory, and operational risks, and that actual results may vary.

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