Bright Outdoor Media Limited, India's first listed out of home advertising company, has posted strong financial results for the financial year ended March 31 2025. The company recorded a total income of ₹128.05 crore, a 19.34 percent increase from ₹107.30 crore in FY24. Its net profit grew to ₹19.07 crore, up 18.93 percent from ₹16.03 crore in the previous financial year.

The EBITDA stood at ₹27.38 crore, a growth of 17.62 percent year on year, while Earnings Per Share (EPS) rose to ₹13.11 from ₹11.45, reflecting an increase of 14.57 percent.

During the second half of the fiscal (H2 FY25), Bright Outdoor earned ₹70.41 crore in total income as compared to ₹57.64 crore in H1 FY25, marking a 22.16 percent half on half growth. Net profit in H2 stood at ₹9.94 crore, growing 8.70 percent from ₹9.14 crore in H1.

Statement from Leadership
Dr Yogesh Lakhani, Chairman and Managing Director of Bright Outdoor, attributed this growth to a long term vision, a strong client base, innovation in outdoor media, and operational efficiency. He emphasised that the company is driven by commitment to service excellence and long standing relationships.

New Advertising Zones Added
Bright Outdoor expanded its presence across Mumbai and key urban locations during FY25. The new additions include Goregaon ROB, Kandivali ROB, Ram Mandir ROB, Jogeshwari ROB, ITC Parel, Lokhandwala Raheja, Wadi Bunder, Kalyan, Bandra, and Borivali East and West. The company also grew its presence along the Eastern Express Highway.

These new sites are located in high footfall areas and offer advertisers greater visibility, improved reach and better engagement with daily commuters and consumers.

Bonus Issue and Dividend Announcement
To reward its shareholders, the Board has announced a bonus share issue in the ratio of 1 to 2, subject to shareholder approval. This means for every two shares held, investors will receive one bonus share.

Additionally, the Board has recommended a 5 percent dividend, or ₹0.50 per equity share, also subject to approval in the upcoming AGM.

Key Contracts and Transit Expansion
Bright Outdoor secured long term advertising rights for two major public transit zones:

1. Navi Mumbai Metro Line 1

   • Ten year exclusive contract awarded by CIDCO

   • Covers all advertising assets including pillars, stations and viaducts

   • Estimated ad space of 85,000 square feet

2. Western Railways Mumbai Division

   • Seven year advertising contract awarded by Indian Railways

   • Covers 17,555 square feet of space

   • Includes four LED screens and seven static front lit hoardings

These contracts strengthen Bright Outdoor's dominance in transit advertising and open up high traffic zones for brands to engage with daily commuters.

Digital Hoarding Expansion
Bright Outdoor installed 13 new digital LED hoardings at high visibility locations in Mumbai. These include:

• Goregaon ROB 40 ft x 40 ft back to back

• Kandivali ROB 35 ft x 35 ft

• Ram Mandir ROB 25 ft x 25 ft

• Jogeshwari ROB 30 ft x 30 ft

• ITC Parel 30 ft x 40 ft

• Lokhandwala Raheja 40 ft x 40 ft

• Borivali East 17 ft x 17 ft

• Borivali West 15 ft x 6 ft back to back two units

• Kalyan Station West 12 ft x 8 ft

• Bandra Station West 16 ft x 9 ft

• Eastern Express Highway 40 ft x 40 ft

These installations add over 12,569 square feet of digital outdoor media space, reinforcing Bright Outdoor's leadership in the digital out of home space.

New Landmark at Wadi Bunder
Bright Outdoor also launched a landmark LED hoarding at Wadi Bunder Junction in Mumbai. The 30 ft x 25 ft digital screen reaches a high volume of daily traffic and commuters travelling between eastern and western suburbs.

Industry Recognition
Bright Outdoor was honoured with the Great Indian IPO Game Changer award at the Great Indian IPO Summit and Awards 2024. This recognition reflects its success in the IPO space and its strong brand in outdoor media.

About the Company
Established in 1980, Bright Outdoor Media is a leading out of home advertising company based in Andheri Mumbai. It operates over 400 hoardings nationwide and owns 38 of Mumbai’s 85 big digital LED screens.

The company offers advertising solutions including:

• Railway boards

• Bus and train wraps

• Cinema slide ads

• Mobile display trucks

• Gantries kiosks and pole ads

• Vinyl and branding campaigns

It has managed over two lakh ad campaigns and served more than five thousand corporate clients, including entertainment firms, construction groups, education brands and public sector units.

Sustainability and Innovation
Bright Outdoor was the first company globally to install solar panels on hoardings, generating power for the Indian Railways. This eco friendly initiative reflects its commitment to sustainable business practices.

Public Listing and Investor Access
Bright Outdoor became India’s first listed outdoor media company when it debuted on the BSE SME platform on March 24 2023. This gave investors a chance to participate in the growing out of home media sector.

Financial Summary for FY25

• Total Revenue: ₹128.05 crore

• EBITDA: ₹27.38 crore

• Net Profit: ₹19.07 crore

• EPS: ₹13.11

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