In a transformative move aimed at tapping into India’s booming digital economy, Canon India is setting its sights on becoming the fastest-growing Canon sales unit globally. Under the leadership of Toshiaki Nomura, who assumed charge as President & CEO in July 2024, the company is rolling out a comprehensive growth strategy that spans B2B innovations, healthcare technologies, consumer experiences, and social empowerment initiatives.

India as a High-Priority Market

Recognising the growing influence of digital-first Indian consumers, Nomura has reaffirmed Canon’s commitment to consumer-centric innovation. He states, “India has emerged as a high-priority region due to its growing base of digital-first consumers and increasing demand for advanced imaging solutions.”

Canon’s focus is not just on selling products but enhancing consumer experiences. The strategy includes building robust digital imaging ecosystems and offering personalised experiences through both hardware and AI-backed software solutions. Canon’s philosophy of "Kyosei", which means living and working together for the common good, forms the cultural foundation of this mission.

Strong Performance in B2B Segment

Canon India has witnessed record-breaking performance in its B2B segment, particularly in business imaging solutions. These solutions recorded their highest sales in the past five years, driven by heightened demand from:

• BFSI (Banking, Financial Services and Insurance)

• IT & Consulting

• Manufacturing

• Aviation

• Government Bodies

• Small & Medium Businesses (SMBs)

This robust demand is a direct result of India's rapid digital transformation, with businesses seeking to enhance their operational agility and data security.

“India is one of the fastest growing economies in the world,” says Nomura. “It presents immense opportunity for Canon to contribute to sectors that are current and emerging growth drivers.” Canon’s digitisation tools are enabling enterprises to optimise workflows, enhance document security, and embrace sustainability through smart print solutions.

Foray into Semiconductor and Healthcare Segments

Canon is also expanding its footprint into semiconductors and healthcare, viewing both as long-term growth drivers.

In the semiconductor space, Canon India plans to leverage its cutting-edge lithography and imaging technology to support India’s ambition of becoming a semiconductor manufacturing hub. With government schemes like PLI (Production Linked Incentive) fuelling sectoral growth, Canon’s expertise in precision technologies could play a pivotal role.

On the healthcare front, Canon is making strategic investments in medical imaging and AI-powered diagnostics. The company’s diagnostic solutions aim to improve accuracy and speed in detecting diseases like:

• Heart ailments

• Cancer

• Diabetes

These technologies are complemented by Canon’s healthcare IT solutions, which are helping hospitals improve data interoperability, patient record-keeping, and remote diagnostics.

Skill Development for Inclusive Growth

Canon India’s expansion vision also includes a strong social responsibility component. The company has launched comprehensive skill development programmes aligned with the Skill India initiative. These initiatives are intended to uplift economically disadvantaged students and make them job-ready.

Two major training centres have been set up in Mumbai and Delhi, offering:

• 2.5-month professional courses

• Life skill development

• English language training

• Basic IT education

• Career readiness coaching

This move positions Canon not only as a technology leader but also as a socially responsible corporation focused on inclusive growth.

Surveillance Segment: A Key Future Driver

Canon India is betting big on surveillance and security solutions, an area witnessing increasing demand in both urban and industrial environments. Nomura anticipates doubling growth in this segment within the next 2-3 years, thanks to increased focus from:

• Smart cities

• Retail complexes

• Airports

• Manufacturing plants

• Government departments

With India witnessing frequent infrastructure upgrades and smart-city integrations, Canon’s high-resolution CCTV cameras and AI-enabled monitoring systems are expected to gain significant traction.

Consumer-Centric Approach and Future Projections

Looking ahead, Canon India is targeting double-digit growth across all business verticals in the remainder of 2025. Key focus areas include:

• Enhanced product personalization

• Online-to-offline (O2O) engagement strategies

• Digital imaging experiences tailored for social media creators, content professionals, and tech-savvy youth

Nomura emphasises the importance of experiential marketing and consumer-focused product development, aiming to establish Canon as a one-stop destination for all imaging and digital documentation needs.

Strategic Vision: Canon India’s Contribution to National Goals

Canon India’s current trajectory is closely aligned with India’s national goals in digitalisation, healthcare accessibility, semiconductor self-reliance, and youth employment. With this multifaceted strategy, Canon is evolving from a camera and printer company into a holistic digital solutions provider.

Toshiaki Nomura's leadership brings a clear strategic intent — position Canon India as a model subsidiary within the global Canon Group by achieving record growth, building trust, and empowering people.

Conclusion

Canon India’s current transformation is not just a business expansion story — it's a strategic blueprint for national integration, technological empowerment, and socio-economic inclusion. With bold investments in innovation, healthcare, semiconductor, and skills development, Canon is uniquely positioned to capture the next wave of India’s digital growth.

As the country’s digital-first consumer base expands, and B2B and healthcare infrastructure evolve, Canon’s leadership, commitment to quality, and purpose-driven approach are likely to make it one of the most impactful global brands in India in the years to come.

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