Cash Ur Drive Marketing Limited, a pioneering name in India’s transit media advertising space, has launched its Initial Public Offering (IPO) on July 31, 2025. The company aims to raise ₹60.79 crore, comprising a fresh issue of ₹58.09 crore through the issuance of 44.69 lakh shares and an Offer for Sale (OFS) of ₹2.69 crore through 2.07 lakh shares.

This IPO is a Book Built Issue, with the price band set between ₹123 to ₹130 per equity share. The IPO will close on August 4, 2025, with the allotment date expected on August 5, and listing on the NSE SME platform scheduled around August 7.

The market capitalisation of the company at the upper band of ₹130 per share is projected to be ₹229.39 crore. The lot size for the IPO is 1,000 shares, with retail investors required to apply for a minimum of 2 lots, amounting to an investment of ₹2,60,000.

Anchor Investor Participation

Cash Ur Drive Marketing Limited has raised ₹17.19 crore from anchor investors by allotting 13,22,000 equity shares at the upper price band of ₹130. This pre-IPO placement boosts investor confidence and ensures partial fund mobilisation ahead of public bidding.

IPO Objectives

The company plans to utilise the net proceeds from the IPO for the following purposes:

1. ₹531.00 lakh towards investment in technology.

2. ₹597.49 lakh for capital expenditure requirements.

3. ₹3,300.00 lakh to meet working capital requirements.

4. Remaining proceeds will be allocated to general corporate purposes.

Live Subscription Status (As of 11:30 AM, July 31, 2025)

• Total Subscription: 0.08 times

• QIBs: To be updated

• NIIs: To be updated

• Retail Investors: To be updated

Investors can track real-time subscription data on the NSE SME IPO portal throughout the subscription period.

Grey Market Premium (GMP) Insights

As per the market trends on July 30, 2025, the Grey Market Premium (GMP) for Cash Ur Drive Marketing Limited IPO stands at ₹20, indicating a potential listing price of ₹150, or a 15.38% premium over the issue price of ₹130. However, investors must note that GMP is unofficial and speculative in nature.

IPO Allotment and Listing Timeline

• IPO Open Date: July 31, 2025

• IPO Close Date: August 4, 2025

• Allotment Date: August 5, 2025

• Refunds Initiated: August 6, 2025

• Credit of Shares in Demat: August 6, 2025

• Tentative Listing Date: August 7, 2025

Investors can check the allotment status on the registrar's website (BIGSHARE SERVICES PVT LTD) using their application number, PAN, or DP Client ID.

Company Overview

Founded in 2009, Cash Ur Drive Marketing is a leading media advertising firm specialising in transit advertising, such as branding on cabs, buses, autos, and commercial vehicles. The company has helped brands connect with consumers in everyday spaces, enhancing visibility and engagement.

Led by Mr. Raghu Khanna, who has over 15 years of experience in the advertising industry, the company leverages its promoter-led vision to scale operations and drive brand value for its clients.

Financial Performance Overview

Despite a dip in net profit in FY25, the overall revenue and EBITDA growth reflect the company's expanding operations and scaling efficiency.

Valuation and Key Ratios

• Pre-Issue EPS (FY24): ₹14.16

• Post-Issue EPS (FY24): ₹4.35

• Pre-Issue P/E Ratio: 9.18x

• Post-Issue P/E Ratio: 29.88x

• Industry P/E Benchmark: 24x

• ROCE (FY24): 41.55%

• ROE (FY24): 44.43%

• RoNW: 44.43%

These indicators suggest that the IPO is fairly priced with room for listing gains, but the higher P/E post-issue may pose long-term valuation concerns.

Risk Factors and Market Sentiment

While the company's fundamentals are solid, investors must be cautious of:

• Heavy reliance on promoters’ leadership.

• Relatively small scale in a competitive media space.

• GMP-driven expectations, which may not reflect long-term value.

IPO Recommendation

Given the financial performance, attractive GMP, and strong sector demand, risk-taking investors may consider subscribing for listing gains. However, due diligence and personal risk assessment are highly recommended.

Disclaimer:

The information provided above is for educational and informational purposes only and should not be considered financial advice. Investment in securities is subject to market risks. Please consult your financial advisor before making any investment decisions.

“Registration granted by SEBI, membership of a SEBI-recognised supervisory body (if any), and certification from NISM in no way guarantee performance of the intermediary or assurance of returns to investors.”

The Upcoming IPOs in this week and coming weeks are BLT Logistics, Bhadora Industries, Highway Infrastructure, Flysbs Aviation, Parth Electricals & Engineering, Jyoti Global Plast, Essex Marine, Aaradhya Disposal Industries.

The Current active IPO are Cash Ur Drive Marketing, Renol Polychem, B.D. Industries (Pune), NSDL, Takyon Networks, Mehul Colours, M&B Engineering, Sri Lotus Developers & Realty, Aditya Infotech, Lakshmi India Finance, Kaytex Fabrics.

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