Cash Ur Drive Marketing Limited, a pioneer in transit media and vehicle branding, has launched its ₹60.79 crore Book Built IPO on July 31, 2025, closing on August 04, 2025. The company offers outdoor advertising through cabs, buses, autos, and other vehicles across India under the brand CASHurDRIVE, started in 2009. With a price band of ₹123–₹130 and a lot size of 1,000 shares, the IPO requires a minimum investment of ₹2,60,000 for retail investors.

The company has allocated 13.22 lakh shares to anchor investors, raising ₹17.19 crore at the upper price band of ₹130.

IPO Structure and Timelines

• IPO Open Date: July 31, 2025

• IPO Close Date: August 04, 2025

• Allotment Finalisation: August 05, 2025

• Tentative Listing: August 07, 2025 (NSE SME)

• Issue Size: ₹60.79 crore

• Fresh Issue: 44.69 lakh shares (₹58.09 crore)

• Offer for Sale: 2.07 lakh shares (₹2.69 crore)

• Price Band: ₹123 to ₹130 per share

• Lot Size: 1,000 shares

• Minimum Retail Investment: ₹2,60,000 (2 lots)

• Market Cap at Upper Band: ₹229.39 crore

• Lead Manager: Narnolia Financial Services Ltd

• Registrar: Bigshare Services Pvt Ltd

• Market Maker: Prabhat Financial Services Ltd

Objectives of the Issue

The net proceeds from the IPO will be utilised for:

1. ₹5.31 crore towards investment in technology

2. ₹5.97 crore towards capital expenditure

3. ₹33.00 crore for working capital requirements

4. Balance for general corporate purposes

Cash Ur Drive IPO GMP Today

As of July 30, the Grey Market Premium (GMP) is ₹20, indicating an expected listing price of ₹150, which translates to a 15.38% premium over the upper price band. However, investors should note that GMP is unofficial and speculative.

Live Subscription Status (Day 1)

As of 11:30 AM on July 31, the IPO has been subscribed 0.08 times. Final subscription figures will emerge closer to the IPO close date.

Company Background and Financials

Founded in 2009, Cash Ur Drive focuses on branding-on-wheels — enabling advertisers to promote brands through vehicles like taxis, autos, buses, and commercial fleets. The company’s services are operational in major Indian cities, providing consistent visibility to brands in public spaces.

Promoter Mr. Raghu Khanna, who serves as Managing Director, brings 15 years of experience in media and advertising.

Revenue & Profit Trends (₹ in Lakh)

While revenues and EBITDA are showing a strong upward trend, the drop in PAT in FY25 is notable, although still higher than FY23.

Key Valuation Metrics (FY24)

• Pre-Issue EPS: ₹14.16

• Post-Issue EPS: ₹4.35

• Pre-Issue P/E: 9.18x

• Post-Issue P/E: 29.88x

• Industry P/E: ~24x

• ROCE: 41.55%

• ROE: 44.43%

• RoNW: 44.43%

Despite the steep jump in P/E post-issue, the company’s return ratios are solid, indicating strong capital efficiency.

Anchor Investment Details

On July 30, ₹17.19 crore was raised from anchor investors at ₹130/share, showing confidence from institutional investors ahead of the retail offering.

IPO Allotment & How to Check

Allotment Date: August 05, 2025
You can check your IPO allotment status by visiting the registrar’s website and entering your:

• PAN or

• Application Number or

• DP/Client ID

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  Disclaimer

  The above analysis is for educational and informational purposes only and does not constitute investment advice. IPO investments are subject to market risks. Kindly consult your financial advisor before investing.

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  The Upcoming IPOs in this week and coming weeks are BLT Logistics, Bhadora Industries, Highway Infrastructure, Parth Electricals & Engineering, Jyoti Global Plast, Essex Marine, Aaradhya Disposal Industries.

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  The Current active IPO are Flysbs Aviation, Cash Ur Drive Marketing, Renol Polychem, B.D. Industries (Pune), NSDL, Takyon Networks, Mehul Colours, M&B Engineering, Sri Lotus Developers & Realty.

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