Cellecor Gadgets Limited, a leading name in the consumer electronics industry, has made significant strides in expanding its retail presence across India. On February 4, 2025, the company unveiled its new exclusive stores in Sasaram, Bihar, and Nanded, Maharashtra. These additions are part of Cellecor’s strategic move to enhance its brand visibility, deepening customer engagement, and broaden its market reach.

Expanding in Key Markets

• Sasaram, Bihar: The new store marks Cellecor's first presence in Bihar and taps into a growing consumer electronics market. Bihar's appliance market contributes to approximately 3% of the national market, with an estimated value of USD 2.33 billion. This expansion aligns with the projected population growth in the state, expected to reach 134 million by 2025.
• Nanded, Maharashtra: Maharashtra’s consumer electronics market is valued at USD 5.8 billion, and the new store in Nanded is set to strengthen Cellecor’s offline presence in the region. Maharashtra continues to be a significant hub for premium electronic products, with a rising demand for high-quality consumer electronics and home appliances.

Expansion Strategy and Retail Experience

The launch of these stores represents a significant milestone for Cellecor, expanding its total number of exclusive stores to seven across India, following successful openings in locations such as Bhopal, Andaman and Nicobar Islands, Leh Ladakh, Delhi, and Mizoram. Each store aims to provide an immersive shopping experience and showcase Cellecor’s diverse range of products, from smart gadgets and smart TVs to home appliances like washing machines and soundbars.

Enhancing Customer Engagement and Brand Loyalty

• Direct Connection: The exclusive retail spaces enable Cellecor to build a stronger connection with its customers, fostering trust and loyalty.
• Expert Guidance: Each store features knowledgeable staff who offer expert guidance, ensuring customers receive personalized recommendations and support.
• After-Sales Services: The retail outlets also provide comprehensive after-sales support, ensuring a seamless shopping experience and continued customer satisfaction.

Cellecor’s Strategic Growth Roadmap

With an established presence in major retail chains and a growing distribution network, Cellecor Gadgets remains focused on nationwide expansion. The opening of exclusive stores in Bihar and Maharashtra reflects the company’s commitment to providing innovative, affordable products while continuously adapting to the evolving needs of the Indian market.

This expansion also plays a crucial role in strengthening Cellecor’s market leadership, enhancing brand visibility, and reinforcing the company’s position as a trusted provider of high-quality consumer electronics.

About Cellecor Gadgets Limited

Founded in 2012, Cellecor Gadgets Limited (formerly known as Unitel Info Limited and Unitel Info Private Limited) has emerged as a key player in the consumer electronics sector. The company offers a wide array of smart gadgets, home appliances, mobile phones, smartwatches, and smart TVs, sourced from top-notch manufacturers.

With a focus on affordable innovation, Cellecor aims to meet the growing demand for advanced technology while ensuring a superior customer experience. The company’s securities are listed on the NSE EMERGE (SME Platform) under the symbol CELLECOR.

As Cellecor expands its reach across India, it remains committed to providing reliable, high-performance products that align with its mission to make happiness affordable.

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