Century Textiles’ Subsidiary Acquires Prime Land Parcel in Thane for Mixed-Use Development

Team FS

    05/Sep/2024

What's covered in the Article:

Century Textiles' subsidiary, Birla Estates, acquires 30.8 acres in Thane for a mixed-use project with a development potential of 5.4 million sq. ft.

The land parcel, close to Thane Station and key infrastructures, offers excellent connectivity to Mumbai and Navi Mumbai.

Birla Estates focuses on developing world-class properties, aiming to become a top real estate brand in India.

In a significant development in the Indian real estate sector, Century Textiles and Industries Limited, through its subsidiary Birla Estates Private Limited, has finalized the acquisition of a prime 30.8-acre land parcel in Kalwa, Thane. This acquisition was made via Ekamaya Properties Pvt Ltd, a wholly-owned subsidiary of Birla Estates, from Hindalco Industries Limited. The transaction is a key step in expanding Birla Estates' portfolio in the highly competitive Thane-Belapur Road real estate market, with the project set to develop 5.4 million square feet of mixed-use space.

Situated in a rapidly growing area of Thane, this land acquisition promises to become a landmark project due to its strategic location. The site is a mere 2 kilometres from Thane Station and is connected to prominent infrastructures such as Viviana Mall, the Eastern Express Highway, and major transport hubs like the Mumbai and Navi Mumbai airports. These features offer unparalleled connectivity and accessibility, making the project a highly sought-after destination for residential, commercial, and retail spaces.

About the Land Acquisition:

The acquisition of this Thane-Belapur land parcel is part of Birla Estates' expansion strategy, aiming to secure prime real estate for mixed-use development. This project will feature an optimal mix of residential, commercial, and retail spaces, spread over 5.4 million sq. ft., ensuring it meets the demands of modern urban living while contributing to the growth of Thane as a thriving business and residential hub.

The project will also benefit from its proximity to Thane’s emerging residential and commercial clusters. With the area undergoing significant infrastructure improvements and population growth, Birla Estates' vision is to transform this land parcel into a well-designed, high-quality urban space, catering to the evolving needs of businesses and residents alike.

Birla Estates – Expanding in Real Estate:

Birla Estates Private Limited, a 100% wholly-owned subsidiary of Century Textiles and Industries Limited and a part of the Aditya Birla Group, has quickly emerged as a top player in the Indian real estate market. The company is committed to developing premium properties across key cities, using an approach that combines innovation, sustainability, and customer-centricity. Over the past few years, Birla Estates has been acquiring strategic land parcels, forming joint ventures, and launching residential and commercial projects in Mumbai, NCR, Bengaluru, and Pune.

Birla Estates prides itself on delivering world-class residential, commercial, and mixed-use developments, with a special focus on integrating sustainable design and construction practices into each project. Their sustainability efforts ensure that the projects are not only environmentally friendly but also provide long-term value to investors and residents.

Prime Location in Thane:

The newly acquired 30.8-acre land in Kalwa, Thane, is ideally located for both residential and commercial use. It is 2 km from Thane Railway Station, which connects it efficiently to Mumbai, as well as being close to key transportation networks, including the Eastern Express Highway. With the upcoming Navi Mumbai International Airport adding to the region’s infrastructure, this project is expected to be a game changer for Thane’s real estate market.

Thane has witnessed a boom in residential and commercial developments due to its proximity to Mumbai, but also because of its improved infrastructure, affordability compared to Mumbai, and green spaces. The Birla Estates project will further enhance the city's profile as a desirable location for businesses and residents, providing a blend of modern urban living with strategic convenience.

Birla Estates' Growth Strategy:

Birla Estates has adopted a growth strategy focusing on developing premium residential housing and mixed-use projects in key metropolitan regions across India. The company’s portfolio includes several prestigious projects, developed through outright purchases as well as joint ventures with other developers. By focusing on execution excellence, design innovation, and customer satisfaction, Birla Estates has established itself as a brand of choice in the real estate market.

One of the key aspects of Birla Estates’ strategy is its focus on sustainability. Each project is designed with careful consideration of environmental impact, with the company emphasizing energy efficiency, water conservation, and eco-friendly construction practices. The new project in Thane is expected to follow these principles, incorporating sustainable design elements that enhance its appeal and long-term viability.

A Key Development for Thane:

The mixed-use project in Thane will include residential apartments, commercial office spaces, retail outlets, and recreational facilities. With 5.4 million sq. ft. of development potential, the project is expected to attract a wide range of homebuyers, investors, and commercial businesses. The inclusion of top-notch amenities, alongside Birla Estates' reputation for quality, makes this development one of the most anticipated projects in the Thane region.

Given the rapid growth of Thane as a preferred residential and commercial destination, this project is well-positioned to tap into the growing demand for well-connected, modern living spaces. With the Thane-Belapur Road corridor emerging as a key growth driver for real estate, this development by Birla Estates is set to become a focal point for urban development in the area.

Conclusion:

With the acquisition of the Kalwa land parcel from Hindalco Industries, Birla Estates Private Limited continues to assert its leadership in the real estate sector. The project’s strategic location, large development potential, and focus on sustainability make it an important addition to Birla Estates' expanding portfolio. This project is another step forward in Century Textiles and Industries' mission to be a leader in real estate development, offering customers thoughtfully designed, well-connected spaces that cater to the demands of modern urban life.

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