Choice Consultancy Services Pvt Ltd, a wholly owned subsidiary of Choice International Ltd, has secured new contracts worth ₹66.83 crores that will significantly contribute to India’s rural digitisation agenda. These projects highlight the company’s growing influence in modernising grassroots institutions through digital transformation and strategic project execution.

Major Projects Awarded Across India

₹46.34 Crore Project in Bihar:

The Office of the Registrar, Cooperative Societies, Bihar, has issued a fresh work order worth ₹46.34 crores (inclusive of GST) to Choice Consultancy Services. The mandate is to computerize 3,576 Primary Agricultural Credit Societies (PACS) across the state.

• This new contract builds upon the company’s performance in Phase 1 of the same initiative.

• Under this project, Choice will act as the System Integrator, implementing solutions that promote operational transparency, service efficiency, and digital access at the grassroots level.

• The company's current reach spans over 9,000 PACS across India, with more than 4,000 already under active implementation in Bihar alone.

₹10.23 Crore Project in Karnataka:

In a similar initiative, the Office of the Registrar, Cooperative Societies, Karnataka, has awarded Choice Consultancy Services a contract worth ₹10.23 crores (inclusive of GST).

• This project covers the computerization of 878 PACS across Karnataka.

• Key services under this assignment include data digitization, data migration, handholding, and long-term support for efficient rural service delivery.

• The effort reinforces Karnataka’s rural institutions by introducing tech-enabled operations, empowering communities with access to timely and accurate cooperative services.

Appointed as PMU for BharatNet in Remote Regions

In addition to PACS digitisation, Choice Consultancy Services has been appointed the Project Monitoring Unit (PMU) for the Amended BharatNet Program, in collaboration with ITI Limited and Tera Software Limited.

• The PMU role covers the states of West Bengal, Himachal Pradesh, and the North Eastern region—some of the most connectivity-challenged areas in India.

• Valued at ₹10.26 crores (inclusive of GST), the three-year project involves:

  • Monitoring and evaluation of project execution

  • Coordination between stakeholders and vendors

  • Strategic reporting and performance analysis

  • Support in achieving milestones under the BharatNet scheme

This initiative is a vital component of the Government of India’s mission to boost broadband connectivity in remote rural regions, closing the digital divide and ensuring equitable access to digital infrastructure.

Strategic Commentary from the Leadership

Arun Poddar, CEO of Choice International Ltd, shared his perspective on these achievements, stating:

“We are proud to deepen our engagement with public sector partners through these important assignments. Our commitment to advancing rural infrastructure and digital connectivity is unwavering.”

He further emphasized that these contracts validate the group’s strategic direction and reinforce its position as a trusted public sector partner, especially in high-value, impact-driven digital transformation initiatives.

Driving India’s Digital Rural Vision

These contracts align seamlessly with the Government of India’s Digital India vision, which focuses on:

• Modernising rural institutions such as PACS through the adoption of digital platforms.

• Expanding digital inclusion and broadband access in underconnected and underserved areas.

• Building institutional capacity to offer better services and improve transparency and financial governance.

Choice Consultancy Services’ leadership in such projects plays a critical role in achieving inclusive economic development through technology-enabled rural empowerment.

Why This Matters

1. Scale and Scope: Managing projects across three key geographies—Bihar, Karnataka, and the Northeast—reflects Choice’s scalable infrastructure and execution capability.

2. Public Sector Trust: Repeated contract awards by multiple government departments signify robust credibility and domain expertise in public sector transformation.

3. Impact on Rural India: Through these projects, thousands of cooperative societies and lakhs of rural citizens will gain access to faster, more reliable digital systems and broadband networks.

A Trusted Partner for Nation-Building

By acting as a System Integrator, Digital Consultant, and Monitoring Partner, Choice Consultancy Services continues to drive high-impact change in India's cooperative and communication systems.

Its multi-role presence enables seamless end-to-end transformation—from backend digitization of agricultural credit institutions to frontline broadband monitoring across the remotest belts of India.

Future Outlook

With its deepening presence in the rural digitisation ecosystem, Choice Consultancy Services is likely to bag more such strategic assignments in upcoming quarters. The continued trust by various state and central agencies marks a promising growth trajectory for the company as a pillar of India’s digital rural economy.

These developments not only boost the firm’s operational credibility but also align with India's vision of a tech-empowered rural economy, making Choice a name to watch in the consultancy and digital infrastructure sector.

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