In a groundbreaking move on the occasion of its 3rd Anniversary, Cocoblu Retail, a wholly owned subsidiary of RattanIndia Enterprises Limited, has announced the launch of a company-wide Employee Stock Ownership Plan (ESOP) for its employees. This inclusive initiative sets a new benchmark in the retail industry, where traditionally, such benefits have been limited to senior leadership or top-tier executives.

About the ESOP Announcement

Cocoblu Retail has rolled out the Employee Stock Ownership Plan (ESOP) as part of its anniversary celebrations, ensuring that every employee, from senior leaders to frontline associates, has the opportunity to become a shareholder in the company. The ESOP program is a reflection of Cocoblu's core value of inclusivity, where the company recognizes that every role contributes to the overall success of the business.

To emphasize its commitment to this initiative, Cocoblu has allocated 5% of its share capital towards the ESOP program, a move that breaks industry norms by offering equity to employees across all roles. This initiative provides employees with the opportunity to participate in the long-term growth of the company at a subsidized exercise price, making ownership more accessible and aligning their interests with the success of the business.

Achievements and Growth Trajectory

The announcement comes after a stellar year for Cocoblu, which posted an impressive 35% year-on-year growth in FY 2023-24, far surpassing the industry’s typical growth benchmarks of 15-25%. This remarkable achievement is attributed to Cocoblu’s customer-obsessed mindset, technology-driven operations, and agile execution in the market.

Ms. Anjali Rattan, Chairperson of RattanIndia Enterprises Limited, shared her thoughts on the announcement, stating:
"At Cocoblu, we’re not just helping brands scale—we’re shaping the future of online shopping in India. This journey requires passion and commitment from every team member. With our all-inclusive ESOP program, we’re offering more than traditional rewards—it’s about giving true ownership in the growth we’ve built together. It’s a celebration of their efforts and an invitation to grow alongside the company they’ve helped shape."

Cocoblu’s growth has been driven by its ability to scale its seller and product ecosystem, strengthen its customer experience infrastructure, and build a robust, technology-led operations backbone. These efforts have enabled Cocoblu to firmly establish itself as one of the leading sellers on major e-commerce platforms in India, making significant strides in the highly competitive retail sector.

Cocoblu’s People-First Culture

The announcement of the ESOP program marks Cocoblu’s strong belief in its people-first culture, and the company aims to create a work environment where employees feel valued, motivated, and directly invested in the business's long-term success. By offering ESOPs across all levels, the company ensures that employees are not just participants in the growth of the company but are also owners of that growth.

In addition to the ESOP rollout, the company is actively focusing on the development of its people and culture, ensuring that each team member feels empowered and motivated to contribute their best efforts towards the company’s success.

Company Overview: Cocoblu Retail

Cocoblu Retail is a tech-enabled e-commerce retail company that operates as one of the largest sellers on major online marketplaces in India. The company partners with a broad range of brands across various categories, offering a seamless and efficient shopping experience for both brands and consumers. Leveraging advanced technology and data-driven operations, Cocoblu aims to deliver high availability, fast delivery, and reliable customer service, ensuring that customers have a trustworthy shopping experience at scale.

RattanIndia Enterprises Limited

RattanIndia Enterprises Limited, the parent company of Cocoblu, is a public-listed company and a prominent player in new-age businesses across sectors such as e-commerce, electric mobility, fashion, and drones. RattanIndia has earned a spot on the Fortune 500 India list, reflecting its expanding influence and contribution to transforming industries in India. The company is committed to creating a positive impact on the lives of millions of Indians, driving innovation and sustainability through its diverse portfolio of ventures.

Conclusion

Cocoblu’s ESOP announcement is not just a business strategy; it’s a celebration of the company’s growth, achievements, and the invaluable contribution of its people. As the company continues to break new ground in the retail sector, this step reinforces its commitment to a people-first culture and long-term value creation for all stakeholders.

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