During his recent appearance on The Great Indian Kapil Show, Zomato CEO Deepinder Goyal humorously revealed the story behind the company's infamous flirty push notifications that have captivated customers and caused much amusement. The segment, which aired on Netflix, brought Goyal, along with his wife Gia Goyal, and prominent businessman Narayana Murthy and his wife Sudha Murthy, into the comedic spotlight.

In the episode, Kapil Sharma made light of Zomato's notifications, joking that they sound like a conversation between a couple. He then playfully asked if Goyal had written these messages for his wife, Gia, by mistake. Deepinder’s witty reply stunned the audience: “A couple of times it happened that I typed for Gia, and I thought I'll send them a nice notification. But not much.” He went on to explain that his marketing team, which he described as young and passionate, took his instructions a bit too literally.

Deepinder shared that he had read a book that suggested businesses should “build a relationship with customers,” and in his enthusiasm, he briefed his marketing team to follow this approach. Unfamiliar with traditional marketing tactics, the team went above and beyond, resulting in the flirty and often humorous tone of the app's notifications.

Kapil's Lighthearted Banter

Kapil Sharma, known for his sharp wit, took the opportunity to tease Goyal about the unintended romance behind Zomato’s communications. The playful banter between the comedian and business mogul resonated with the audience, highlighting how young, energetic teams can sometimes take creative freedom to unexpected places.

The episode was a part of the ongoing season of The Great Indian Kapil Show, which continues to celebrate India's rich culture and showcases celebrities in a lighthearted, humorous setting. Featuring a blend of top-tier comedy talent, including Sunil Grover, Krushna Abhishek, and Kiku Sharda, the show promises to keep audiences entertained with a mix of laughter and insightful interviews.

Conclusion

This episode revealed a behind-the-scenes glimpse into the quirky dynamics at Zomato, while also reflecting on how marketing in the digital age often takes unconventional forms. Deepinder Goyal’s candid and humorous conversation with Kapil Sharma was a reminder that in business, sometimes even the most playful mistakes can lead to viral success.

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