Dhanuka Agritech Limited, one of India’s leading names in the agriculture sector, has officially announced the appointment of Mr. Sujoy Chakrabarti as its new Vice President Sales, effective 11th August 2025. This strategic leadership move comes as part of the company’s continuous efforts to strengthen its sales performance, drive market expansion, and reinforce its position in the agribusiness industry.

The announcement, made in compliance with Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, reflects the company’s commitment to transparency and corporate governance. The disclosure was also aligned with the provisions of the SEBI circular dated 13th July 2023, ensuring that all stakeholders are promptly informed of significant developments within the company.

Mr. Sujoy Chakrabarti is an accomplished leader with an impressive 30-year career in the telecom and consumer industries across India. Recognised as an intrapreneurial and transformative leader, his career has been defined by successful strategic growth planning, product launches, digitisation initiatives, and impactful brand building. His expertise extends to driving revenue through diverse channels, including B2B partnerships, direct-to-consumer (D2C) initiatives, retail networks, and freelance-driven sales models.

Throughout his career, he has been instrumental in leading high-impact marketing campaigns, streamlining operational processes, and fostering inclusive, high-performing teams. His ability to engage with top-tier stakeholders, including chairpersons, chief executive officers (CEOs), and managing directors (MDs), demonstrates his strong interpersonal skills and capacity to build long-term business relationships that drive results.

With this appointment, Dhanuka Agritech is making a clear statement about its growth ambitions in the highly competitive agriculture solutions market. The company aims to leverage Mr. Chakrabarti’s rich experience to enhance sales efficiency, strengthen distribution networks, and penetrate new markets. Given his track record of delivering measurable results, his leadership is expected to accelerate the company’s efforts in building a more customer-centric approach while simultaneously adopting modern digital sales strategies.

In the context of the agriculture industry, sales leadership plays a crucial role in ensuring that innovative products and solutions reach farmers effectively and efficiently. By onboarding an experienced leader like Sujoy Chakrabarti, Dhanuka Agritech is likely to focus on integrated marketing campaigns, increased dealer and distributor engagement, and better customer relationship management systems.

This development also reflects the growing trend among agribusiness companies to recruit leaders with cross-industry experience, particularly from consumer and telecom sectors. The rationale behind this approach lies in the belief that customer experience strategies and innovative market approaches developed in these fast-paced industries can be effectively adapted to the evolving needs of the agricultural sector.

The Vice President Sales position is a pivotal role at Dhanuka Agritech, directly influencing the company’s top-line revenue, market expansion efforts, and brand positioning. Under Mr. Chakrabarti’s leadership, the sales division will not only aim to achieve aggressive growth targets but also focus on building sustainable long-term value for farmers, dealers, and other stakeholders.

Furthermore, as agriculture continues to embrace digital transformation, leaders like Mr. Chakrabarti, with proven expertise in digitisation and strategic market interventions, are expected to play a major role in shaping the future of agri-sales in India. His experience in launching new products, implementing technology-driven customer engagement tools, and building robust sales pipelines will be invaluable in this transformation journey.

Dhanuka Agritech’s decision also aligns with its broader vision of supporting India’s farming community with innovative crop protection solutions and sustainable agricultural practices. The leadership change signals a renewed focus on market responsiveness, competitive agility, and enhanced customer outreach.

With India’s agriculture sector facing challenges such as climate variability, changing crop patterns, and market volatility, having a seasoned sales leader will help the company navigate these complexities. Mr. Chakrabarti’s ability to combine data-driven decision-making with on-ground market insights is likely to position the company favourably in adapting to industry shifts.

This appointment is also significant in the context of corporate governance. By transparently communicating senior management changes through stock exchange filings and adhering to SEBI’s regulatory requirements, Dhanuka Agritech reinforces its image as a responsible and investor-friendly organisation.

As the agriculture business in India continues to grow, competition is intensifying among domestic and global players. Companies like Dhanuka Agritech are recognising the importance of leadership excellence in maintaining a competitive edge. The inclusion of leaders from diverse industry backgrounds is an indicator of the strategic innovation mindset that companies are adopting to secure long-term growth.

The coming months will be crucial in observing how Mr. Chakrabarti’s leadership translates into tangible sales growth, market share improvement, and enhanced brand equity for Dhanuka Agritech. Stakeholders, including investors, dealers, and the farming community, will be keenly watching the outcomes of his appointment.

In conclusion, the appointment of Sujoy Chakrabarti as Vice President Sales is not just a change in designation—it is a strategic business decision aimed at aligning the company’s sales strategy with modern market demands. With his extensive experience, leadership capabilities, and proven results in driving sales across complex market environments, Mr. Chakrabarti is well-positioned to play a transformative role in shaping the future growth trajectory of Dhanuka Agritech in India’s agribusiness landscape.

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