DOMS Industries Limited, a prominent name in the Indian stationery and consumer goods sector, has announced a strategic acquisition of 51% equity stake in Super Treads Private Limited (STPL) for a maximum consideration of ₹6.12 crore. The move was approved at the company's board meeting held on May 19, 2025, and represents a well-calculated effort by DOMS to expand its footprint in the paper stationery segment, particularly across eastern India.

The acquisition is subject to completion of due diligence and necessary regulatory approvals. The equity will be acquired via a secondary purchase from the existing shareholders of STPL.

Enhancing Reach in Eastern India

One of the primary motivations behind the acquisition is to penetrate deeper into the Eastern Indian markets. STPL has operated for over two decades as a trusted OEM (Original Equipment Manufacturer) for notebooks and paper stationery products. Through this acquisition, DOMS will now be able to leverage STPL’s operational strength and infrastructure in this geography to bolster its own reach and customer base.

DOMS Managing Director Mr. Santosh Raveshia expressed that this acquisition is a key step in expanding their manufacturing capabilities and diversifying their geographical presence. He emphasized that DOMS’s vision of brand-led, distribution-strong strategy would greatly benefit from this acquisition.

Synergy with a Like-Minded Partner

Mr. Raveshia highlighted the entrepreneurial zeal of Mr. Rakesh Maheshwari, Promoter Director of STPL, and his team. He noted that partnering with such a team gives DOMS a unique opportunity to integrate strong technical capabilities with DOMS’s marketing and distribution excellence.

“We are confident that this partnership would lead to significant long-term growth and value creation for all of us,” he stated.

Super Treads' Legacy and Future

STPL, known for its consistent delivery as an OEM manufacturer in the notebook and paper stationery category, has a solid operational history of over 20 years. Their expertise lies in high-volume production with a focus on quality, making them a strategic fit for DOMS’s portfolio.

Mr. Rakesh Kumar Maheshwari, Promoter Director of STPL, remarked that this collaboration will allow STPL to move towards a brand-led approach, while still capitalizing on its manufacturing core.

“This partnership represents a strategic milestone for our company. We can now tap into new growth avenues and innovate through DOMS’s well-established brand and national distribution capabilities,” said Mr. Maheshwari.

Strengthening the DOMS Group Portfolio

Once completed, STPL will become part of the DOMS Group, which already includes notable subsidiaries like:

• Pioneer Stationery Private Limited

• Micro Wood Private Limited

• Skido Industries Private Limited

• Uniclan Healthcare Private Limited

• Clapjoy Innovations Private Limited (Associate company)

This acquisition will further fortify DOMS’s diversified presence across categories such as stationery, art materials, and hygiene products. It shows DOMS's clear intent to be more than just a stationery brand—it aims to be a comprehensive consumer product conglomerate.

Investment Backed by Strategic Advisory

The acquisition process was facilitated with advisory support from Marathon Capital Advisory Private Limited, which acted as the financial advisor to DOMS. The deal structure, due diligence, and integration planning are being meticulously carried out to ensure seamless consolidation of operations.

Broader Industry Implications

This acquisition reflects increasing consolidation trends in India’s fragmented paper stationery segment. As companies look for supply chain efficiency, regional access, and brand synergy, such deals will likely continue. DOMS’s strategic move showcases how legacy companies can reinvent themselves through calculated investments and strong partnerships.

Moreover, this development also puts DOMS in a better position to compete with both domestic and international players in the stationery sector by enhancing:

• Manufacturing scalability

• Product variety

• Cost-effectiveness

• Regional penetration

Conclusion

With this acquisition, DOMS Industries Limited has taken a significant step toward scaling up its presence in East India and expanding its paper stationery business. The deal is more than just a financial transaction; it is a strategic alignment of visions, operational strengths, and market aspirations.

The partnership with Super Treads Private Limited brings together innovation, efficiency, and legacy, setting the stage for sustainable long-term growth. The move cements DOMS’s role as a leading consumer products player in India with strong fundamentals and bold ambitions.

The Upcoming IPOs in this week and coming weeks are Blue Water Logistics, Unified Data - Tech Solutions, Victory Electric Vehicles International, Borana Weaves, Dar Credit and Capital, Belrise Industries, Wagons Learning.

The Closed IPOs are Accretion Pharmaceuticals, Integrity Infrabuild Developers.

Join our Trading with CA Abhay Telegram Channel for regular Stock Market Trading and Investment Calls by CA Abhay Varn - SEBI Registered Research Analyst.