E Factor Experiences Limited, a prominent experiential marketing and event management company, has added a significant achievement to its portfolio. The company has bagged a prestigious contract worth ₹16.22 crore (excluding GST) from the Maharashtra Tourism Development Corporation Ltd. (MTDC), a Government of Maharashtra Undertaking. The contract is for the organization and execution of the Maharashtra Maha Paryatan Mahotsav 2025, which is scheduled to be held in the picturesque hill station of Mahabaleshwar, Maharashtra.

Details of the Contract

The Letter of Intent (LOI) has been officially awarded to E Factor Experiences for managing the entire event, which is set to be conducted over three days. This event is expected to be a large-scale celebration of Maharashtra’s rich cultural heritage, tourism potential, and community engagement.

The contract includes the complete planning, coordination, and execution of the event. While the detailed scope of work is yet to be published, typically such contracts cover activities like stage setup, artist management, lighting and sound, promotional campaigns, logistics management, and on-ground operations.

A Domestic Government Contract with No Related Party Involvement

The order is domestic in nature, with Mahabaleshwar being the event venue. Importantly, it has been clarified that this transaction does not fall under related party transactions, ensuring that it complies with corporate governance norms. Additionally, the promoter or promoter group of E Factor Experiences Limited does not hold any interest in MTDC, the awarding entity.

This clarification further strengthens the credibility and transparency of the transaction, positioning E Factor as a reliable partner for government-led initiatives.

Strategic Significance for E Factor Experiences Limited

Winning this contract holds strategic importance for E Factor Experiences. Here’s why:

• Financially Lucrative: With a contract value of ₹16.22 crore, this deal significantly enhances the company’s revenue pipeline for FY2025.

• Brand Association with Government Projects: Association with a state tourism body adds a reputable dimension to E Factor’s client list, opening doors for future collaborations with other government departments.

• Showcasing Event Capabilities: Successfully executing a major tourism festival like Maha Paryatan Mahotsav in a high-profile location such as Mahabaleshwar will allow the company to showcase its strength in handling large-scale public events.

• Increased Public Visibility: The event is expected to draw a significant amount of public and media attention. For E Factor Experiences, this presents a major opportunity for brand exposure and credibility building.

About the Maha Paryatan Mahotsav 2025

The Maha Paryatan Mahotsav is envisioned as a celebratory platform for Maharashtra’s tourism potential, blending cultural performances, food festivals, exhibitions, folk art, and adventure tourism showcases. Mahabaleshwar, being a top-tier tourist destination, adds to the glamour and crowd-pulling potential of the event.

Through this festival, MTDC aims to promote local tourism and revive the regional economy while providing employment to local vendors, artists, and service providers.

This will also align with the broader objectives of the Maharashtra government’s Tourism Policy 2021, which focuses on sustainable tourism, local engagement, and international branding.

Execution Timeline and Scope

The execution timeline for the contract is set to be three days, indicating that the actual event duration is concise but intensive. However, the preparatory and planning stages may take weeks or even months of backend work including:

• Vendor onboarding

• Compliance with local regulations

• Artist coordination

• Infrastructure setup

• Safety and risk management

• Marketing and promotion campaigns

E Factor’s experience in handling time-bound, high-visibility events will be critical in the successful delivery of this project.

About E Factor Experiences Limited

E Factor Experiences Limited is a leading name in India’s event and experiential marketing sector. Known for delivering creative, high-quality, and large-scale experiences, the company has successfully managed several weddings, festivals, exhibitions, concerts, and corporate events across India.

Over the years, the company has built a strong reputation by working with private clients, public sector bodies, and multinational brands. Their portfolio reflects a diverse mix of luxury, culture, entertainment, and technology-driven events.

This latest contract further cements E Factor’s role as a trusted partner in public-private event management ventures.

Investor Perspective and Market Outlook

From an investor’s standpoint, this development may prove to be a positive trigger for the company’s stock performance, given the size and prestige of the contract. Government contracts are seen as low-risk and high-visibility projects which offer stability to the order book.

Moreover, the association with a state tourism board will bolster investor confidence, showcasing E Factor’s capability to handle large government-backed festivals in addition to its private sector strength.

The successful execution of this contract could lead to additional state-level projects in the future, especially in the context of India's expanding focus on tourism as a GDP booster.

Final Thoughts

The awarding of a ₹16.22 crore contract by the Maharashtra Tourism Development Corporation to E Factor Experiences Limited for the Maha Paryatan Mahotsav 2025 is a major business win for the company. Not only does it boost the company’s financials, but it also provides a significant platform to exhibit its executional prowess on a public stage.

If delivered successfully, this event could mark a new chapter in E Factor’s growth story, strengthening its hold in the government event management space and opening doors for future collaborations in India's tourism and cultural sectors.

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