E-Factor Experiences Limited, a renowned event management and experiential tourism firm, has won a significant mandate from the Maharashtra Tourism Development Corporation (MTDC) to execute the Maha-Paryatan Utsav 2025. The project is valued at ₹16.22 crore (excluding GST) and marks a major step forward in the company's vision to position itself as a flag bearer of “Experiential Bharat.”

This prestigious win highlights E-Factor’s expanding role in India’s public tourism initiatives, especially those aimed at fusing culture, art, tradition, and innovation to redefine destination tourism.

Maha-Paryatan Utsav 2025 – A Cultural Milestone

The Maha-Paryatan Utsav 2025 is poised to become a landmark cultural celebration. Scheduled to take place from May 2 to May 4, 2025, in the serene hill station of Mahabaleshwar, Satara, the festival is designed to put Maharashtra's rich tourism assets on a national and global map.

The event will highlight regional culture, natural beauty, adventure tourism, and culinary heritage, making it a 360-degree developmental opportunity for the state’s tourism and hospitality sector.

Scope of the Project

Under this engagement, E-Factor Experiences Limited will serve as the creative and execution partner. The company will be responsible for:

• Designing immersive tourism experiences

• Executing state-of-the-art public events

• Blending traditional and modern storytelling techniques

• Promoting new and established tourism destinations

The brief includes the curation of regional food trails, cultural engagements, artistic showcases, and nature-based adventure activities, offering a multi-sensory experience for visitors and stakeholders alike.

Why This Project is a Game-Changer

This ₹16.22 crore contract not only reaffirms E-Factor’s capabilities in delivering large-format, high-impact tourism events, but it also reflects growing confidence in their ability to drive transformational change in how destinations are perceived and experienced in India.

The festival goes beyond entertainment—it's a strategic investment in community upliftment, local business stimulation, and hospitality industry revival, especially in post-pandemic India.

Statement from Leadership

Mr. Jai Thakore, Chairman and Whole-Time Director at E-Factor Experiences Ltd., shared his enthusiasm for this venture:

“We are honored to partner with MTDC for the Maha-Paryatan Utsav 2025. This ₹16.22 crore engagement is a testament to E-Factor’s ability to ideate and deliver multi-sensory tourism experiences at scale. More than a project, this is a celebration of Maharashtra’s spirit—and we are proud to contribute to its narrative and growth.”

This public statement underscores the company’s larger mission of pioneering experiential travel solutions for Indian and global markets.

Boosting Local Economies and Cultural Ecosystems

The Maha-Paryatan Utsav is more than just a tourism festival—it's an economic catalyst. By drawing in tourists, investors, and policymakers, the event aims to open doors to:

• New business opportunities

• Cultural rejuvenation

• Infrastructure development

• Fresh tourism investments

It aims to help lesser-known destinations gain visibility, while revamping traditional hotspots like Mahabaleshwar with a fresh, experience-led narrative.

E-Factor’s Rise in the Government Sector

This project continues E-Factor’s successful streak in the public sector. Over the years, the firm has carved a niche in executing landmark government campaigns, tourism expos, and cultural festivals across India.

Its strategic focus on “Experiential Bharat” reflects the broader national trend of integrating heritage, innovation, and sustainability into tourism.

Transforming Mahabaleshwar into a Cultural Destination

The town of Mahabaleshwar, known for its scenic landscapes, pleasant climate, and strawberries, will be transformed into a cultural hotspot during the Utsav.

E-Factor’s role includes:

• Stagecraft and event design

• Local artist collaborations

• Experience zones and tourism trails

• Integrated technology for visitor engagement

The aim is to turn Mahabaleshwar into a model for destination-led tourism, setting benchmarks for similar initiatives across India.

Conclusion

E-Factor Experiences Limited’s ₹16.22 crore win for the Maha-Paryatan Utsav 2025 is a clear indicator of its evolving leadership in India’s tourism transformation. By infusing creativity, technology, and tradition, the firm is redefining the narrative of what modern tourism in India can achieve.

As the event approaches, all eyes will be on Mahabaleshwar—not just for its scenic beauty, but for how experiential tourism can drive cultural, economic, and social change at scale.

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