In a visionary move that goes beyond travel, Easy Trip Planners Limited, operating as EaseMyTrip, has launched its next major growth chapter under the banner of EaseMyTrip 2.0. The initiative, led by Chairman & Founder Nishant Pitti, signifies a paradigm shift in how the company views investment, growth, and collaboration with the broader entrepreneurial ecosystem.

This bold expansion plan aims to invest in high-potential startups while ensuring that the original vision of founders is retained, promoting a collaborative, non-controlling model of business growth. Here’s a deep dive into what this transformative strategy entails, and what it means for India’s next generation of scalable startups.

The Vision Behind EaseMyTrip 2.0

With a strong reputation as one of India’s top online travel aggregators, EaseMyTrip has steadily carved out its space with innovations such as a zero-convenience-fee model, consistent profitability, and an expanding user base of over 3 crore customers.

However, EaseMyTrip 2.0 is not just an upgrade — it’s a reinvention. The core idea is to create an ecosystem where emerging businesses can thrive by leveraging EaseMyTrip’s resources, rather than being absorbed into it.

“We want to back founders who are building exciting businesses and not replace them,” said Nishant Pitti.

The Investment Philosophy: Partnership Over Control

EaseMyTrip 2.0 diverges from the traditional model of venture capital and private equity. Instead of buying out startups or forcing exits, the company proposes a working capital-based investment model wherein it can acquire up to 49% equity in promising businesses. Most importantly, founders retain full operational control of their ventures.

This non-intrusive, supportive approach allows startup entrepreneurs to focus on scaling operations with EaseMyTrip’s backing without worrying about losing autonomy.

Benefits to startup partners include:

• Access to EaseMyTrip’s 3 crore+ digital customer base

• Integration into its strong brand and marketing infrastructure

• Backend operational and technical support

• Co-branding opportunities that boost visibility

Target Sectors: Travel and Beyond

While travel remains at the core, EaseMyTrip 2.0 is built to tap into adjacent lifestyle and wellness sectors, all of which align with the evolving preferences of Indian consumers. The verticals include:

Travel-Focused Verticals:

• Domestic and international holiday businesses

• Religious and spiritual tourism (e.g., Ayodhya, Kedarnath, Varanasi)

• Student and educational travel

• MICE (Meetings, Incentives, Conferences, Exhibitions)

• Luxury travel and curated experiences

• Chartered flights and air ambulance services

• Last-mile mobility (airport transfers, intercity cabs)

Lifestyle and Adjacent Vertical Expansion:

• Wellness and preventive healthcare (e.g., spa chains, diagnostics clinics)

• Travel-linked financial services (EMIs, “Buy Now Pay Later”)

• Insurance and travel assistance services

• Airport services (concierge support, lounge access)

• Experience-oriented add-ons like gifting and personalized tours

This diversification strategy helps EaseMyTrip not only increase revenue streams but also deepen customer engagement across a broader spectrum of their lifestyle.

EaseMyTrip 2.0 Model: Founders at the Centre

What makes this initiative even more attractive is that entrepreneurs are encouraged to maintain their company’s original mission and team. The model is carefully designed to ensure founders:

• Keep majority ownership and full decision-making rights

• Receive strategic guidance without the burden of heavy reporting

• Can scale faster using EaseMyTrip’s infrastructure

The backing from EaseMyTrip includes everything from branding to backend support, enabling startups to function as independent but empowered entities within the larger ecosystem.

Call for Applications: Who Can Apply

EaseMyTrip is inviting early- and mid-stage entrepreneurs from relevant sectors to apply. The requirements include:

• Business plan overview

• Past financial statements

• Three-year revenue and growth projections

Applications can be submitted to:
📧 vikash.goyal@easemytrip.com

This open invitation is a call to visionary founders who are solving real problems in the travel, mobility, and wellness sectors.

Nishant Pitti’s Vision: Building India’s Startup Ecosystem

EaseMyTrip’s founder Nishant Pitti envisions a future where the platform evolves into more than a travel booking service — a springboard for scalable businesses across domains.

“We’re building an ecosystem; not just a travel company,” he emphasized.

This ecosystem approach is reflective of a broader shift in how Indian tech companies are evolving — from single-service platforms to multi-vertical conglomerates that shape consumer lifestyle and preferences.

Company Background: Trusted Brand with Proven Profitability

Founded in 2008, EaseMyTrip is one of India’s few online travel agencies to remain consistently profitable. With a presence in both domestic and global markets, the platform has earned consumer trust through:

• Transparent pricing with zero-convenience-fee

• Strong user retention

• Tech-enabled operations

• A wide range of services from flight bookings to hotel reservations

This gives it a strategic advantage in helping other businesses scale, as it brings not just funds but also domain expertise and credibility.

Conclusion: A Blueprint for Scalable Innovation

In a country where startups often struggle to find the right mix of capital, mentorship, and operational support, EaseMyTrip 2.0 stands out as a hybrid model that offers all three — without diluting founder ownership.

It is poised to play a significant role in shaping the next generation of Indian businesses, especially in domains that intersect with travel, healthcare, mobility, and lifestyle.

For founders who believe in their product and are ready to scale, EaseMyTrip 2.0 offers the opportunity to do so with one of India’s most trusted platforms at their side.

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