Eicher Motors Limited, the parent company of the iconic Royal Enfield brand, has officially entered the electric vehicle segment with the launch of its first electric motorcycle, the Flying Flea C6. This marks a historic moment for the company as it steps into the future of mobility while celebrating its 125-year legacy.

The announcement was made through a press release under Regulation 30 of SEBI (LODR) Regulations, 2015, highlighting the strategic importance of this launch for the company and its stakeholders.

Flying Flea C6: Launch Details and Availability

The newly launched Flying Flea C6 (FF.C6) will be available initially in Bengaluru, marking the beginning of a phased rollout strategy.

Key Launch Details:

• Bookings Open: April 10, 2026 (12 PM)
• First Store Location: Jayanagar, Bengaluru
• Deliveries Begin: End of May 2026

The company plans to expand availability across multiple cities gradually, following a city-by-city rollout approach.

Pricing Strategy and Ownership Options

Eicher Motors has introduced a flexible pricing model to attract a wider customer base.

Price Details:

• Ex-showroom Price: Rs. 2.79 lakh
• Battery-as-a-Service (BaaS): Rs. 1.99 lakh

The Battery-as-a-Service model is a key innovation, allowing customers to reduce upfront costs and pay separately for battery usage.

This strategy is expected to:

• Make EV ownership more affordable
• Increase customer adoption
• Address concerns related to battery costs

Performance and Technical Specifications

The Flying Flea C6 is designed as a high-performance electric motorcycle with a strong focus on urban mobility.

Key Specifications:

• Top Speed: 115 km/h
• Battery: 3.91 kWh lithium-ion
• Weight: 124 kg
• Motor Torque: Over 400 Nm (wheel torque)
• Peak Power: 15.4 kW

The motorcycle delivers quick acceleration, smooth handling, and efficient energy usage, making it ideal for city riding.

Advanced Technology and Smart Features

One of the standout aspects of the FF.C6 is its technology integration, which enhances both performance and user experience.

Key Features:

• WiFi, Bluetooth, and 4G connectivity
• Remote monitoring and navigation
• Over-the-air (OTA) updates
• Voice assist and cruise control
• Live location sharing
• Lean-angle ABS and traction control

These features ensure a connected, safe, and intelligent riding experience, setting a new benchmark in the electric motorcycle segment.

Charging and Battery Efficiency

Charging convenience is a critical factor in EV adoption, and Eicher Motors has addressed this effectively.

Charging Highlights:

• Charging Speed: Approx. 1% per minute
• 20% to 80% charge: Just over 60 minutes
• Charging Options: Rapid, Standard, Trickle
• Charging Source: Standard 16 Amp wall outlet

Additionally, the motorcycle includes regenerative braking, which helps recover energy and extend battery range.

Design Philosophy: Blend of Heritage and Innovation

The Flying Flea C6 pays tribute to the original Flying Flea motorcycle from the 1940s, which was used during wartime.

Design Highlights:

• Neo-vintage styling
• Unique Girder fork suspension
• Premium round touchscreen display
• Colour options: Storm Black and Flea Green

The design reflects a perfect blend of classic aesthetics and modern engineering, appealing to both traditional and new-age riders.

In-House Innovation and Engineering Excellence

The Flying Flea project is a result of extensive research and development.

Key Highlights:

• Developed by 200+ engineers across India and the UK
• Backed by 45+ patent applications
• Built at the Flying Flea Tech Centre

This demonstrates Eicher Motors’ commitment to innovation, technology leadership, and self-reliance.

Strategic Importance for Eicher Motors

The launch of the Flying Flea C6 is a strategic milestone for Eicher Motors.

Key Strategic Benefits:

• Entry into the fast-growing EV market
• Expansion of product portfolio
• Attraction of new-age customers
• Strengthening of brand positioning

The company has also indicated a strong pipeline of electric two-wheelers, signalling long-term commitment to the EV segment.

Leadership Vision and Market Positioning

B. Govindarajan, Managing Director of Eicher Motors and CEO of Royal Enfield, emphasised that the launch is not just about electrification but about creating a new category of urban mobility.

The focus is on:

• Rider experience over specifications
• Technology integration
• Urban mobility solutions

This approach differentiates Flying Flea from traditional EV offerings.

EV Market Growth in India

India’s electric vehicle market is growing rapidly due to:

• Government incentives and policies
• Rising fuel prices
• Increasing environmental awareness
• Advancements in battery technology

Electric two-wheelers are expected to lead this growth, making this launch timely and strategic.

Competitive Landscape

The Flying Flea C6 will compete with other electric motorcycles and scooters in the premium segment.

Competitive Advantages:

• Strong brand legacy of Royal Enfield
• Advanced technology features
• Unique design and positioning

However, competition from established EV players remains a key factor.

Future Outlook

Eicher Motors’ entry into the EV segment opens up multiple growth opportunities.

Future Plans:

• Expansion to more cities
• Launch of additional EV models
• Continuous technology upgrades

The company’s long-term vision indicates a strong focus on sustainable mobility..

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